Publications

2020
Book

Unleashed: The Unapologetic Leader's Guide to Empowering Everyone Around You

By: Frances X. Frei and Anne Morriss

When leaders and aspiring leaders seek out advice, they're often told to try harder. Dig deeper. Look in the mirror and own your natural-born strengths and fix any real or perceived career-limiting deficiencies.

We offer a different worldview. We argue... View Details

Keywords: Leadership Skills; Belonging; Leadership; Management Skills; Trust; Organizational Culture

20 Jun 2019
Blog Post

What is the MS/MBA Biotechnology: Life Sciences Program? A Q&A with Bill Anderson, Senior Lecturer on Stem Cell and Regenerative Biology

leadership at Harvard Business School, the university is in a unique position to take the lead in this training. What types of individuals are you looking for? We are looking for the next leaders who wish to think deeply about challenges... View Details

April 2022
Case

Mastercard: Creating a World Beyond Cash

By: Sunil Gupta, Linda A. Hill, Julia Kelley and Emily Tedards

In late 2021, Mastercard CEO Michael Miebach and Chairman and former CEO Ajaypal “Ajay” Banga considered how Mastercard could best position itself for continued success in the years to come. Since Mastercard’s initial public offering in 2006, the company had grown and... View Details

July 1999 (Revised June 2000)
Case

Edward Jones

By: Michael E. Porter and Gregory C. Bond

Edward Jones is a leading, highly profitable retail brokerage firm with a unique strategy very different from those of its rivals. The case describes Jones's activities and allows a rich discussion of its positioning choices, supporting activities, and tradeoffs. Jones... View Details

Keywords: Financial Institutions; Business or Company Management; Goals and Objectives; Growth and Development Strategy; Growth Management; Business Strategy; Competition; Competitive Strategy; Banking Industry; Financial Services Industry

16 Jan 2018
Blog Post

How Can I Prepare to Apply for Financial Aid at HBS?

While the financial aid process begins after you’ve been accepted at HBS, there is a lot you can do in the months (and even years) beforehand to put yourself in the best position to access funding. HBS will help you meet your full... View Details

01 Feb 1997
News

Doing It Your Way

Americans and Africans, as well as introducing state-of-the-art technology and skills we hope will have a positive impact on the continent's economy." —N.O.P. « Back... View Details

Keywords: Marguerite Rigoglioso (profiles by Linda Goodspeed, Elaine Gottlieb, Nancy O. Perry, and Judith A. Ross)

April 2019
Article

Mitigating Malicious Envy: Why Successful Individuals Should Reveal Their Failures

By: Alison Wood Brooks, Karen Huang, Nicole Abi-Esber, Ryan W. Buell, Laura Huang and Brian Hall

People often feel malicious envy, a destructive interpersonal emotion, when they compare themselves to successful peers. Across three online experiments and a field experiment of entrepreneurs, we identify an interpersonal strategy that can mitigate feelings of... View Details

Keywords: Emotions; Perception; Interpersonal Communication; Communication Strategy

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January 2002 (Revised September 2022)
Case

Aqualisa Quartz: Simply a Better Shower

By: Youngme E. Moon and Kerry Herman

Harry Rawlinson is managing director of Aqualisa, a major U.K. manufacturer of showers. He has just launched the most significant shower innovation in recent history: the Quartz shower. The shower provides significant improvements in terms of quality, cost, and ease of... View Details

Keywords: Problems and Challenges; Product Launch; Consumer Behavior; Product Positioning; Technological Innovation; Decision Choices and Conditions; Sales; Strategy; Manufacturing Industry; Consumer Products Industry; United Kingdom

September 1992 (Revised August 2004)
Supplement

Martin Marietta: Managing Corporate Ethics (C2)

By: Lynn S. Paine

A jury must decide whether an employee, discharged for misusing company time and filling out false time cards for work on U.S. government contracts, has been wrongfully terminated. Designed to show how the human resource manager's perspective on employee discipline... View Details

Keywords: Ethics; Governance Compliance; Policy; Resignation and Termination; Perspective

22 Dec 2020
Cold Call Podcast

Dove: Maintaining a Brand with Purpose

March 2012
Article

Performance Pressure as a Double-edged Sword: Enhancing Team Motivation but Undermining the Use of Team Knowledge

By: Heidi K. Gardner

In this paper, I develop and empirically test the proposition that performance pressure acts as a double-edged sword for teams, providing positive effects by enhancing the team's motivation to achieve good results while simultaneously triggering process losses. I... View Details

Keywords: Motivation and Incentives; Knowledge Use and Leverage; Behavior; Groups and Teams; Performance

April 2021
Case

Franck Giovannini: Managing Succession to Sustain Organizational Excellence

By: Boris Groysberg and Evan M.S. Hecht

As world-renowned chef Franck Giovannini contemplated his future and the future of The Hôtel de Ville Restaurant, he wondered how would he handle the transition of leadership at the restaurant when it came time for him to step down. The Hôtel de Ville Restaurant was... View Details

Keywords: Restaurant Industry; Succession; Succession Planning; Leadership; Transition; Management Succession; Planning; Food and Beverage Industry; Switzerland

February 1989 (Revised December 1991)
Case

Intel Corp.--1988

By: David B. Yoffie

In 1988, Intel had a spectacular year. However, Andy Grove, Intel's CEO, wanted to reevaluate the company's position in "systems"--Intel's OEM PC, boards, and supercomputer businesses. This case explores Intel's position in both the semiconductor industry and its... View Details

Keywords: Competition; Information Infrastructure; Customers; Performance Evaluation; System; Rank and Position; Semiconductor Industry

02 Aug 2012
Working Paper Summaries

The Rich Get Richer: Enabling Conditions for Knowledge Use in Organizational Work Teams

Keywords: by Melissa A. Valentine, Bradley R. Staats & Amy C. Edmondson

June 2012
Article

The Economic Value of Celebrity Endorsements

By: Anita Elberse and Jeroen Verleun

What is the payoff to enlisting celebrity endorsers? Although effects on stock returns are relatively well documented, little is known about any impact on sales—arguably a metric of more direct importance to advertising practitioners. In this study of athlete... View Details

Keywords: Stocks; Value; Advertising; Sales; Brands and Branding; Decisions; Economics; Marketing Strategy; Investment Return

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March 1979 (Revised July 1984)
Case

Amana Microwave Ovens

Describes Amana's position and strategies in the microwave oven market and evaluates its competitive thrust in this growth area. View Details

Keywords: Product Positioning; Competitive Strategy; Consumer Products Industry

October 2004 (Revised July 2010)
Case

Product Team Cialis: Getting Ready to Market

By: Elie Ofek

Lilly and ICOS are preparing for the launch of a new drug, Cialis, to compete against Viagra. To position against the incumbent firm Pfizer, which developed and markets Viagra, and other newcomers into the erectile dysfunction market, they must determine how best to... View Details

Keywords: Communication Strategy; Marketing Strategy; Product Launch; Product Positioning; Competition; Competitive Advantage; Segmentation; Pharmaceutical Industry

November 1999 (Revised December 1999)
Case

Safe Food Act, The: A Consumer Group's Perspective

By: Ray A. Goldberg, Carin-Isabel Knoop and Hal Hogan

The Center for Science in the Public Interest is taking a position on creating a new safety leadership vehicle in the U.S. government. How should it plead its cause? What are the position merits and faults? View Details

Keywords: Food; System; Consumer Behavior; Government and Politics; Safety; Leadership; United States