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  • 07 Jun 2010
  • Research & Ideas

Improving Brand Recognition in TV Ads

could influence zapping, such as brand familiarity, the ad's visual complexity (too much or too little shows higher levels of zapping), and product category (perhaps you'd be more likely to watch a commercial for a "hedonic" product like chocolate than one... View Details
Keywords: by Julia Hanna; Media & Broadcasting; Entertainment & Recreation
  • 09 Mar 2009
  • Research & Ideas

How to Revive Health-Care Innovation

telecommunications did. Target started by selling things like paint, hardware, and simple kitchen supplies, not designer clothing. JCB transformed the digging of big holes not by aspiring to use hydraulics technology to excavate massive... View Details
Keywords: by Clayton M. Christensen, Jerome H. Grossman, M.D. M.D. & Jason Hwang; Health
  • 10 May 2004
  • Research & Ideas

Rethink the Value of Joint Ventures

potential pitfalls of pursuing sole ownership of a foreign affiliate? A: Sole ownership is most likely to be second best in settings where either local sourcing or local selling are the defining characteristics of the affiliate's... View Details
Keywords: by Cynthia Churchwell
  • 15 Apr 2002
  • Research & Ideas

In the Virtual Dressing Room Returns Are A Real Problem

The report indicated that many consumers who purchase apparel online refer to printed catalogs for more accurate depictions of color. The degree to which the difficulty in characterizing apparel products inhibits online consumer purchases differs by garment type. Basic... View Details
Keywords: by Jan Hammond & Kristin Kohler; Apparel & Accessories; Fashion; Consumer Products; Manufacturing; Retail
  • 07 Feb 2012
  • First Look

First Look: February 7

leader, selling the most advanced equipment to a variety of medical establishments. Will a complete shift to healthymagination allow GE to demonstrate strong organic growth through innovation, as Immelt had charged executives at GE?... View Details
Keywords: Sean Silverthorne
  • 19 Jun 2007
  • First Look

First Look: June 19, 2007

http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=607032 MD Beauty, Inc. Harvard Business School Case 806-045 Describes some of the issues confronting the entrepreneurial team responsible for creating a highly successful natural beauty and skin care... View Details
Keywords: Martha Lagace
  • 16 Jan 2012
  • Research & Ideas

Private Meetings of Public Companies Thwart Disclosure Rules

a group, investors who met with management were more likely to all buy or all sell the firm's stock in any given quarter, compared with investors who did not meet with executives. A meeting, on average, changed the probability of... View Details
Keywords: by Carmen Nobel; Financial Services
  • 13 Oct 2010
  • Research & Ideas

How Government can Discourage Private Sector Reliance on Short-Term Debt

institutions instead, which the industry churned out en masse. One result: many financial institutions placed not only themselves, but the broader financial system, at risk. When a financial institution can no longer repay its debts, it may have to View Details
Keywords: by Staff; Financial Services
  • 18 Nov 2008
  • First Look

First Look: November 18, 2008

pronounced when the relationship is more valuable to the trustee family, and it is concentrated in those funds that receive the greatest benefit from the inflows. When other mutual funds are selling the client firm's stock, the trustee... View Details
Keywords: Martha Lagace
  • 18 Jul 2005
  • Research & Ideas

Identify Emerging Market Opportunities

framework—that lets executives map the institutional contexts of any country. Economics 101 tells us that companies buy inputs in the product, labor, and capital markets and sell their outputs in the products (raw materials and finished... View Details
Keywords: by Tarun Khanna, Krishna G. Palepu & Jayant Sinha
  • 23 Apr 2001
  • Research & Ideas

Brand Power from Wedgwood to Dell: Part Two

decades mixing and selling skin care formulas before she undertook to build a national market for her products. Howard Schultz did not grow up drinking specialty coffee, but as soon as he was introduced to the business, he learned as much... View Details
Keywords: by Martha Lagace
  • 26 Feb 2001
  • Research & Ideas

Evolving for Success [Part One]

other people can also send us their reactions, feedback, and requests. There's direct access everywhere, and that is transforming even for businesses and nonprofit organizations that are never going to sell a single thing on the Web. They... View Details
Keywords: by Staff
  • 30 Jan 2017
  • Research & Ideas

Vanguard, Trian And The Problem With 'Passive' Index Funds

“Investors in those funds benefit from that process, as they tend to buy the company at a discount from the market and sell it back later to the market for a premium once the company has been turned around.” But private equity is not a... View Details
Keywords: by Michael Blanding; Financial Services
  • 10 Dec 2013
  • First Look

First Look: December 10

evaluate Patron's alternatives: IPO the platform, seek a strategic investor, or sell the platform outright. Purchase this case: http://hbr.org/search/213069-PDF-ENG Harvard Business School Case 212-003 The Paris Opera Hotel Real estate... View Details
Keywords: Sean Silverthorne
  • 26 Sep 2005
  • Research & Ideas

What Perceived Power Brings to Negotiations

have to put your participant in a situation in which they can picture themselves. One of the famous negotiations that a lot of research is based on is buying and selling a refrigerator on a wholesale level. It's just not something that... View Details
Keywords: by Mallory Stark
  • 21 Aug 2018
  • First Look

New Research and Ideas, August 21, 2018

point higher fee relative to the notional invested for selling the dominated bond on average. I develop and estimate a broker intermediated search model that rationalizes this behavior and quantifies the distortions in these markets. In... View Details
Keywords: Dina Gerdeman
  • 08 Sep 2015
  • First Look

September 8, 2015

team owner, is now the time to sell while franchise value and fan support are at their peaks, or will the business of the NFL be viable for years to come? Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/815071-PDF-ENG Harvard... View Details
Keywords: Carmen Nobel
  • 17 Jun 2002
  • Research & Ideas

Entrepreneurship in Asia and Foreign Direct Investment

wrote in the forthcoming book, Selling China: Foreign Direct Investment during the Reform Era, to be published in October 2002 by Cambridge University Press, a complete picture of FDI in China needs to acknowledge how China's financial... View Details
Keywords: by Martha Lagace
  • 12 Sep 2017
  • First Look

First Look at New Research and Ideas, September 12, 2017

2017 Harvard Business Review The Real Reason Uber Is Giving Up in China By: Kirby, William C. Abstract—The article examines the role of the Chinese government in transport firm Uber's decision to sell its China operation to a rival... View Details
Keywords: Carmen Nobel
  • 19 May 2015
  • First Look

First Look: May 19

their own telehealth efforts. Moreover, the move had to be considered in light of other initiatives the company had recently embarked on, such as marketing its platform to pharmacy chains, targeting large employers, and selling kiosks... View Details
Keywords: Sean Silverthorne
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