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  • 06 Nov 2008
  • Op-Ed

Selling Out The American Dream

zero. Consumer confidence has plummeted with the value of 401(k) plans and retirement nest eggs. Retail sales fell 1.2 percent in September, double the expected decline. Car sales are at a fifteen-year low. And credit card defaults look... View Details
Keywords: by John Quelch
  • 09 Jun 2015
  • News

Yat-Pang (MBA 2000) and Helina Au

apartments and ground floor retail in San Francisco. Au believes alumni should give to HBS “in appreciation for what the School has done for us,” so he has established a bequest to create the Yat-Pang and Helina Au Fellowship Fund. “The... View Details
  • November 2000 (Revised March 2001)
  • Case

Iggy's Bread of the World

By: Kathleen L. McGinn and Alexis Lefort
In January 1994, Igor and Ludmilla Ivanovic opened the doors of their bakery, Iggy's Bread of the World. This case describes their unusual mission statement and the way in which they try to bring a social consciousness mentality to a for-profit business. Six years... View Details
Keywords: Growth Management; Mission and Purpose; Organizational Culture; Restructuring; Family Business; Power and Influence; Retail Industry; Retail Industry; Massachusetts
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  • 10 Nov 2015
  • Blog Post

Using an MBA for a Career Change

and do a ten day consulting project for a company in an emerging market.  My team worked for Dafiti.com, the second largest e-commerce retailer in Brazil. I was impressed by how rapidly e-commerce companies could create jobs and started... View Details
  • 11 Jul 2019
  • Sharpening Your Skills

Deconstructing 'Customer Experience'

Legendary Harvard Business School marketing professor Theodore Levitt warned his students and industry executives against “marketing myopia”—that is, adopting an insular marketing approach where the business puts its own needs ahead of the customers’. Over the last... View Details
Keywords: by Sean Silverthorne; Retail; Retail
  • December 2009
  • Case

TruEarth Healthy Foods: Market Research for a New Product Introduction

By: V. Kasturi Rangan and Sunru Yong
Topics covered include: consumer marketing, market research, new product introduction, and quantitative analysis. TruEarth Healthy Foods, a maker of gourmet pastas, sauces, and meals, wants to build on its successful introduction of fresh whole grain pasta by... View Details
Keywords: Market Research; Consumer Marketing; Brands; Food; Marketing Strategy; Consumer Behavior; Forecasting and Prediction; Product Launch; Brands and Branding; Retail Industry; Retail Industry
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  • 22 Aug 2022
  • Research & Ideas

Can Amazon Remake Health Care?

has to retail shopping. Amitabh Chandra is the Henry and Allison McCance Professor of Business Administration and faculty chair of the M.S./M.B.A. program in life sciences at Harvard Business School. He is also Ethel Zimmerman Wiener... View Details
Keywords: by Christina Pazzanese, Harvard Gazette; Health
  • 2020
  • Working Paper

Overcoming the Cold Start Problem of CRM Using a Probabilistic Machine Learning Approach

By: Eva Ascarza
The success of Customer Relationship Management (CRM) programs ultimately depends on the firm's ability to understand consumers' preferences and precisely capture how these preferences may differ across customers. Only by understanding customer heterogeneity, firms can... View Details
Keywords: Customer Management; Targeting; Deep Exponential Families; Probabilistic Machine Learning; Cold Start Problem; Customer Relationship Management; Customer Value and Value Chain; Consumer Behavior; Analytics and Data Science; Mathematical Methods; Retail Industry
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  • Web

Commodities, Currencies, and Balancing of the Trade Deficit - A Chronicle of the China Trade

China and also became a major source of currency. 16 Millions of dollars’ worth of opium were imported into the country, distributed into the interior, and sold at retail shops and smoking houses. “Apart from criticizing the negative... View Details
  • 31 Mar 2011
  • Research & Ideas

From SpinPop to SpinBrush: Entrepreneurial Lessons from John Osher

and large retailers including Walmart and Target. Osher had taken for granted from the start that SpinBrush would be copied quickly by other companies. As a result of that planning he had designed Dr. John's to work on a short product... View Details
Keywords: by Dennis Fisher; Consumer Products
  • 05 Sep 2014
  • News

Keeping Education in Check

David Berman (MBA 1991) is a successful hedge fund manager and a regular commentator on CNBC and Bloomberg TV, who has been deemed “the king of the retail jungle” by Fortune. But none of this, he says, would have been possible without the... View Details
Keywords: Maureen Harmon
  • 26 Jul 2022
  • Research & Ideas

Burgers with Bugs? What Happens When Restaurants Ignore Online Reviews

There’s a saying in hospitality: The customer is always right. In fact, customers might be more influential than ever, according to a study of online restaurant reviews. Yelp, the website where consumers share their service experiences, often amplifies pest problems... View Details
Keywords: by Kara Baskin; Retail; Retail; Retail

    Paul W. Marshall

    MBA Class of 1960 Professor of Management, Paul W. Marshall, is affiliated with the Entrepreneurial Management Unit and teaches The Entrepreneurial Manager in the Turnaround Environment. This Elective Curriculum course focuses on the role of... View Details

    Keywords: retail financial services; retail financial services; retail financial services; retail financial services; retail financial services; retail financial services; retail financial services; retail financial services; retail financial services; retail financial services; retail financial services; retail financial services; retail financial services
    • 03 Dec 2020
    • Research & Ideas

    Cut Payroll Costs with Transparency, Fairness, and Compassion

    US and Canadian stores, it also announced it had “committed to pay all Starbucks US and Canada retail partners for the next 30 days whether or not their store is closed, or they are otherwise unable, or even uncomfortable, coming to work.... View Details
    Keywords: by Boris Groysberg and Sarah Abbott
    • 22 Mar 2022
    • Cold Call Podcast

    How Etsy Found Its Purpose and Crafted a Turnaround

    Keywords: Re: Ranjay Gulati; Retail; Retail
    • 08 Mar 2004
    • Research & Ideas

    Creating Value in Your Business Ecosystem

    need for eBay to maintain expensive centralized monitoring and feedback systems. The company can charge commissions that are no higher than 7 percent of a given transaction—well below the typical 30 percent to 70 percent margins most View Details
    Keywords: by Marco Iansiti & Roy Levien
    • 28 Nov 2005
    • Research & Ideas

    Unilever: Transformation and Tradition

    from a fast-growing "miracle" economy into one afflicted by recession and inflation. Unilever found itself burdened by low-margin businesses. The growing strength of European retailers and private labels undermined the... View Details
    Keywords: by Geoffrey Jones; Consumer Products
    • 01 Sep 2023
    • News

    Global Outposts Expand HBS’s Intellectual Footprint

    at the company. He then turned his attention to the e-commerce platform the firm launched in 2018 to sell products directly to retail consumers. Now, as the case “Digital Transformation at Tata Steel” explains, Narendran had to decide... View Details
    Keywords: Jennifer Gillespie
    • March 2011 (Revised June 2011)
    • Case

    QuikTrip

    QuikTrip, a large convenience store chain with over 500 stores, was known for its outstanding labor practices and fast, reliable, and friendly customer service. In November 2010, the CEO Chet Cadieux, had to decide how many new locations to open when QuikTrip entered a... View Details
    Keywords: Customer Focus and Relationships; Employees; Growth and Development Strategy; Logistics; Service Delivery; Performance Effectiveness; Expansion; Retail Industry; United States
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    • 01 Aug 2001
    • News

    Richard B. Fisher (MBA '62)

    Stanley as a powerful presence in the world of global finance. After graduating from Princeton in 1957 at the age of 20, Fisher worked for a time in the university's admissions office and as a trainee at the Insurance Company of North America in Philadelphia. He then... View Details
    Keywords: Richard B. Fisher; Warren A. Law; Alumni Achievement Award; Finance; Management of Companies and Enterprises; Management