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  • 01 Mar 2004
  • News

Toy Story

sell its products, Neurosmith decided it needed to reorient its strategy toward mass-market accounts in order to survive. “This isn’t a change you make overnight,” notes Abercrombie wryly. In addition to needing to design toys to hit much... View Details
Keywords: Susan Young; toys; Amusement, Gambling, and Recreation Industries; Arts, Entertainment
  • May 2025
  • Supplement

On (B): The Cyclon Spins On

By: Ramon Casadesus-Masanell, Karolin Frankenberger, Sascha Mader and Karen Elterman
A follow-up to the On case (723-430), this short case explores how the performance athletic shoe company On expanded its Cyclon subscription and recycling program through 2024, adding two new shoe models to the subscription and a one-time-purchase recyclable T-shirt. View Details
Keywords: Business Model; Business Strategy; Competitive Advantage; Competitive Strategy; Disruptive Innovation; Distribution Channels; Environmental Sustainability; Marketing Strategy; Product Design; Product Development; Technological Innovation; Expansion; Apparel and Accessories Industry; Consumer Products Industry; Manufacturing Industry; Retail Industry; Sports Industry; China; Europe; Germany; Japan; Switzerland; United States
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  • 01 Dec 2014
  • News

Creating the Shopping Experience of the Future

More Retail Revolutions Sharing Designer Labels Rent the Runway, from Jenn Hyman and Jenny Fleiss (both MBA 2009), brings the sharing economy to the world of fashion, offering big-name dresses—and now accessories—for short-term rental... View Details
Keywords: Christine Lejeune; fashion; technology
  • 25 Jul 2005
  • Research & Ideas

An Organization Your Customers Understand

and intensive retail marketing programs. Hospitals, pharmacies, and research scientists are managed as constituents; efforts are made to ensure only that they feel fairly treated in their transactions with the firm. The pharmaceutical... View Details
Keywords: by Robert Simons
  • 08 Mar 2016
  • First Look

March 8, 2016

March 2016 Harvard Business Review Lean Strategy By: Collis, David J. Abstract—Strategy and entrepreneurship are often seen as polar opposites. Yet the two desperately need each other: strategy without... View Details
Keywords: Sean Silverthorne
  • March 2018
  • Case

GoFundMe: The Giving Layer of the Internet

By: Scott Duke Kominers and Allison M. Ciechanover
By 2017, GoFundMe is the world’s largest social fundraising platform. Gross donation volume is growing rapidly, yet the number of monthly campaign starts is relatively flat. The CEO contemplates a variety of growth initiatives. View Details
Keywords: Growth and Development Strategy; Expansion; Philanthropy and Charitable Giving; Technology Industry
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  • 20 Aug 2024
  • Book

Why Competing With Tech Giants Requires Finding Your Own Edge

private-labeled digital devices at competitive prices. Yang credited Amazon for the company’s success. In addition to Amazon’s established infrastructure that helped it save on retail and logistics costs, “the key to building high quality... View Details
Keywords: by Feng Zhu; Technology; Information Technology
  • December 2010 (Revised February 2012)
  • Case

Vodafone in Japan (A)

By: Juan Alcacer, Mary Furey and Mayuka Yamazaki
Despite a rough start in the Japanese telecom market, by late 2003, Vodafone seemed to have weathered the storm, largely based on the strength of their mobile phone unit. But was it simply the calm before the storm? View Details
Keywords: Business Subsidiaries; Global Strategy; Knowledge Acquisition; Adaptation; Diversification; Expansion; Telecommunications Industry; Japan
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  • December 1995 (Revised January 2008)
  • Case

Lenzing AG: Expanding in Indonesia

By: Debora L. Spar
In 1994, Lenzing AG, the world's largest rayon manufacturer, is deciding whether to expand production in South Pacific Viscose, its Indonesian subsidiary. Indonesia is a booming market for rayon, but management still has some concerns about the expansion. First, for... View Details
Keywords: Competition; Production; Expansion; Logistics; Manufacturing Industry; Indonesia
Related
  • Profile

Tuce Zengin Van den Eynde

corporate-finance leadership training with G.E. – a high-level program that took her to Istanbul, London, and Paris – Tuce experienced a significant shift in scale when her FIELD 2 assignment took her team to Chennai, India, where they advised a fruit-juice-stand... View Details
  • April 2010
  • Teaching Note

The Globalization of East Asian Pop Music (TN)

By: Jordan I. Siegel
Teaching Note for 708479. View Details
Keywords: Music Entertainment; Business Strategy; Profit; Expansion; Globalization; Culture; East Asia; United States
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  • 24 Nov 2009
  • First Look

First Look: Nov. 24

Data Authors:Jonathan Haskel and Raffaella Sadun Publication:Chap. 7 in Producer Dynamics: New Evidence from Micro Data, edited by Timothy Dunne, J. Bradford Jensen, and Mark J. Roberts. The University of Chicago Press, 2009 Abstract The paper investigates the U.K.... View Details
Keywords: Martha Lagace
  • February 2008 (Revised September 2010)
  • Case

LeapFrog Enterprises

By: Lynda M. Applegate and Elizabeth Collins
Explores the success factors leading to the company's rise to the number three ranking in the aggressively competitive toy industry. LeapFrog has made the strategic decision to expand beyond the toy industry and enter the educational technology and services industry.... View Details
Keywords: Business Model; Entrepreneurship; Growth and Development Strategy; Market Entry and Exit; Expansion; Consumer Products Industry; Education Industry
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  • December 2020
  • Case

XP: Dual Track Financing Alternatives

By: Marco Di Maggio, Pedro Levindo and Carla Larangeira
XP, an investment platform, was on the verge of defining whether to do an IPO or selling off a majority stake to Itaú Unibanco, Brazil´s largest financial conglomerate. Under the leadership of Guilherme Benchimol, XP´s co-founder and CEO, XP had risen to become the... View Details
Keywords: Financing Decisions; Expansion; Decision Choices and Conditions; Latin America; Brazil
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  • May 2003
  • Supplement

ZARA: Fast Fashion Video

Presents roundtable discussions and vignettes introducing the company and providing an inside view of the four stages of ZARA's business system, including design, sourcing and manufacturing, distribution, and retailing. View Details
Keywords: Strategy; Business Processes; Retail Industry
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  • 31 Jul 2018
  • News

She's 35 and Runs a $3 Billion Company

Keywords: Nonstore Retailers; Nonstore Retailers
  • 31 Jul 2018
  • News

How to Launch a Company in a Company

Keywords: RentTheRunway; Nonstore Retailers; Nonstore Retailers
  • 2006
  • Case

Infosys Consulting

By: Vijay Govindarajan and Chris Trimble
Aiming to expand their value proposition from software development to consulting, Infosys launched a new business unit, Infosys Consulting. From scratch, it quickly grew to over 200 professionals. The case study illustrates the challenges of launching a new business in... View Details
Keywords: Expansion; Information Technology; Market Entry and Exit; Software; Consulting Industry
Related
  • June 2019
  • Case

ClearLife: From Prospect to Platform

By: Alexander Braun, Lauren Cohen, Mauro Elvedi and Jiahua Xu
ClearLife’s first product was a trading and analytics platform for participants in the U.S. life settlement market, the secondary market for life insurance. ClearLife played a key role in facilitating transactions and devising a common language for expressing value and... View Details
Keywords: Digital Platforms; Insurance; Entrepreneurship; Expansion; Diversification; Strategy
Related
  • 01 Jun 2015
  • News

Case Study: Sneak Peak

Case Study features alumni and faculty offering advice on strategy to alumni who are leading businesses at a crossroads. Charles Philp (MBA 2006) started Colorado-based Sneakz Organic with his business partner in 2012 after a lightbulb... View Details
Keywords: Whole Foods; Retail Trade; Retail Trade; Retail Trade; Retail Trade