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      Relationship ManagementRemove Relationship Management →

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      • March 1996 (Revised January 1997)
      • Case

      Scott Cook and Intuit

      By: James L. Heskett
      Scott Cook has just learned that Microsoft has withdrawn its $2 billion offer for his company Intuit. Because of his company's prospects, he is elated. But he now must decide the direction in which to take his company while continuing to focus on the formula of... View Details
      Keywords: Customer Relationship Management; Entrepreneurship; Business or Company Management; Marketing Strategy; Product Development
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      Heskett, James L. "Scott Cook and Intuit." Harvard Business School Case 396-282, March 1996. (Revised January 1997.)
      • February 1996 (Revised November 1996)
      • Case

      Wainwright Industries (A): Beyond the Baldrige

      By: Rosabeth M. Kanter and Norman Klein
      Traces the growth of Wainwright, a small automotive supply company, focusing on its commitment to quality in 1981 and the evolution of its quality culture. Breakthrough programs that stress "trust and belief" in the workforce and commitment to customers result in... View Details
      Keywords: Quality; Customer Satisfaction; Customer Relationship Management; Ethics; Business or Company Management; Standards; Machinery and Machining; Organizational Change and Adaptation; Organizational Culture; Auto Industry; Missouri
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      Kanter, Rosabeth M., and Norman Klein. "Wainwright Industries (A): Beyond the Baldrige." Harvard Business School Case 396-219, February 1996. (Revised November 1996.)
      • February 1996
      • Case

      Chadwick, Inc.: The Balanced Scorecard (Abridged)

      By: Robert S. Kaplan
      The pharmaceutical division of a diversified company has been asked to develop a Balanced Scorecard. Research and development projects take about ten years to bring a new product to the marketplace and the division depends on good relations and active feedback from its... View Details
      Keywords: Balanced Scorecard; Research and Development; Product Launch; Commercialization; Consumer Behavior; Customer Focus and Relationships; Performance Evaluation; Pharmaceutical Industry
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      Kaplan, Robert S. "Chadwick, Inc.: The Balanced Scorecard (Abridged)." Harvard Business School Case 196-124, February 1996.
      • January 1996 (Revised September 1997)
      • Case

      Scott Paper Company

      By: Stuart C. Gilson and Jeremy Cott
      A professional turnaround manager attempts to implement a massive global downsizing program at the world's largest producer of consumer tissue products. The plan involves laying off almost one third of the company's 34,000 hourly and salaried employees and dramatically... View Details
      Keywords: Assets; Global Strategy; Resignation and Termination; Goals and Objectives; Business and Stakeholder Relations; Sales; Value Creation; Pulp and Paper Industry
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      Gilson, Stuart C., and Jeremy Cott. "Scott Paper Company." Harvard Business School Case 296-048, January 1996. (Revised September 1997.)
      • January 1996 (Revised December 2005)
      • Case

      First Community Bank (A)

      By: Rosabeth M. Kanter
      First Community Bank, a bank-within-a-bank at Bank of Boston, was established in 1990 as a unique venture to serve urban communities. By 1995 it has achieved profitability but must manage relationships with the mainstream at Bank of Boston, serve as a change agent and... View Details
      Keywords: Banks and Banking; Business Ventures; Business and Community Relations; Agency Theory; Change Management; Leadership; Balanced Scorecard; Mission and Purpose; Organizational Structure; Problems and Challenges; Banking Industry; Boston
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      Kanter, Rosabeth M. "First Community Bank (A)." Harvard Business School Case 396-202, January 1996. (Revised December 2005.)
      • 1996
      • Chapter

      The Social Construction of Relationships among Professional Women at Work

      By: R. J. Ely
      Keywords: Management; Relationships; Gender
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      Ely, R. J. "The Social Construction of Relationships among Professional Women at Work." In Women in Management: Current Research Issues, edited by R. Burke and M. Davidson. London: Paul Chapman Publishing, 1996.
      • October 1995
      • Teaching Note

      Procter & Gamble: Improving Consumer Value Through Process Design TN

      By: F. Warren McFarlan
      Teaching Note for (9-195-126). View Details
      Keywords: Customer Value and Value Chain; Customer Focus and Relationships; Distribution Channels; Information Technology; Value Creation; Logistics; Management Practices and Processes; Consumer Products Industry
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      McFarlan, F. Warren. "Procter & Gamble: Improving Consumer Value Through Process Design TN." Harvard Business School Teaching Note 396-083, October 1995.
      • October 1995 (Revised September 2021)
      • Case

      Cambridge Consulting Group: Bob Anderson

      By: Jay W. Lorsch and John J. Gabarro
      Describes the situation facing the head of a rapidly growing industry-focused group within a consulting company. Highlights the dilemmas of being a "producing manager" (i.e., a professional who has both individual production as well as management responsibilities).... View Details
      Keywords: Management; Managerial Roles; Agency Theory; Consulting Industry
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      Lorsch, Jay W., and John J. Gabarro. "Cambridge Consulting Group: Bob Anderson." Harvard Business School Case 496-023, October 1995. (Revised September 2021.)
      • September 1995 (Revised October 1995)
      • Case

      Loblaw Companies Limited: Differentiation in the 90s and Beyond

      By: Ray A. Goldberg, Thomas N. Urban Jr and Jane L. Wertz
      Loblaw wants to develop long-term relationships with its customers and is testing a variety of strategies to do this. View Details
      Keywords: Customer Relationship Management; Decision Choices and Conditions; Business or Company Management; Marketing Strategy
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      Goldberg, Ray A., Thomas N. Urban Jr, and Jane L. Wertz. "Loblaw Companies Limited: Differentiation in the 90s and Beyond." Harvard Business School Case 596-030, September 1995. (Revised October 1995.)
      • August 1995 (Revised October 1996)
      • Case

      IDS Financial Services (Condensed)

      By: John A. Deighton
      Highlights the decision that must be made on balancing customer acquisition and retention and de-emphasizing the structural issues involved in administering the independent contractor sales force. View Details
      Keywords: Customers; Customer Focus and Relationships; Decisions; Corporate Governance; Salesforce Management; Financial Services Industry
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      Deighton, John A. "IDS Financial Services (Condensed)." Harvard Business School Case 596-045, August 1995. (Revised October 1996.) (request a courtesy copy.)
      • July 1995 (Revised April 1996)
      • Case

      Cambridge Technology Partners (A)

      By: Teresa M. Amabile, George P. Baker III and Michael Beer
      Cambridge Technology Partners uses a highly innovative product strategy, supported by a human resources strategy, that has been very successful. However, high growth rates jeopardize product quality while tension about relative compensation levels between sales and... View Details
      Keywords: Growth Management; Compensation and Benefits; Organizational Culture; Quality; Human Resources; Relationships; Innovation and Invention; Consulting Industry; Massachusetts
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      Amabile, Teresa M., George P. Baker III, and Michael Beer. "Cambridge Technology Partners (A)." Harvard Business School Case 496-005, July 1995. (Revised April 1996.)
      • 1995
      • Chapter

      Dealing with Blocking Coalitions and Related Barriers to Agreement: Lessons from Negotiations on the Oceans, the Ozone, and the Climate

      By: James K. Sebenius
      Keywords: Agreements and Arrangements; Alliances; Negotiation; Environmental Sustainability; Climate Change
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      Sebenius, James K. "Dealing with Blocking Coalitions and Related Barriers to Agreement: Lessons from Negotiations on the Oceans, the Ozone, and the Climate." In Barriers to Conflict Resolution, edited by Kenneth Arrow, Robert H. Mnookin, Lee Ross, Amos Tversky, and Robert Wilson, 150–182. New York: W.W. Norton & Company, 1995.
      • Article

      Marketing and Seduction: Building Exchange Relationships by Managing Social Consensus

      By: John A. Deighton and Kent Grayson
      Keywords: Marketing; Relationships; Management; Public Opinion
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      Deighton, John A., and Kent Grayson. "Marketing and Seduction: Building Exchange Relationships by Managing Social Consensus." Journal of Consumer Research 21, no. 4 (March 1995).
      • March 1995 (Revised April 1995)
      • Case

      UAL Corporation

      By: Stuart C. Gilson and Jeremy Cott
      In the largest attempted employee-buyout in history, a large U.S. commercial airline seeks substantial wage concessions from its employees in return for 53% stake in the airline's commmon stock and guaranteed seats on the board of directors. Management must convince... View Details
      Keywords: Restructuring; Corporate Governance; Labor; Wages; Management Teams; Employee Ownership; Business and Shareholder Relations; Strategy; Value; United States
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      Gilson, Stuart C., and Jeremy Cott. "UAL Corporation." Harvard Business School Case 295-130, March 1995. (Revised April 1995.)
      • February 1995 (Revised June 1999)
      • Case

      Chemical Bank: Implementing the Balanced Scorecard

      By: Robert S. Kaplan and Norman Klein
      The retail bank division of Chemical Bank faces declining margins and increased competition in its credit and deposit gathering and processing business. It wishes to implement a new strategy to become a preferred financial service provider to target customer groups.... View Details
      Keywords: Balanced Scorecard; Adoption; Growth and Development Strategy; Communication Strategy; Customer Relationship Management; Management Systems; Performance Evaluation; Banks and Banking; Measurement and Metrics; Banking Industry
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      Kaplan, Robert S., and Norman Klein. "Chemical Bank: Implementing the Balanced Scorecard." Harvard Business School Case 195-210, February 1995. (Revised June 1999.)
      • January 1995 (Revised October 1995)
      • Case

      Citibank: Global Customer Management

      By: Michael Y. Yoshino and Thomas W. Malnight
      Describes Citibank's worldwide operations, which include activities in developing and developed markets. The bank's structure also varies across markets and regions, varying from autonomous national affiliates to an industry/product-based structure in its domestic U.S.... View Details
      Keywords: Customer Focus and Relationships; Global Range; Cross-Cultural and Cross-Border Issues; Multinational Firms and Management; SWOT Analysis; Emerging Markets; Banking Industry; United States
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      Yoshino, Michael Y., and Thomas W. Malnight. "Citibank: Global Customer Management." Harvard Business School Case 395-142, January 1995. (Revised October 1995.)
      • winter 1995
      • Article

      How to Manage an IT Outsourcing Alliance

      By: F. W. McFarlan and R. L. Nolan
      Keywords: Management; Job Cuts and Outsourcing; Information Technology; Alliances
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      McFarlan, F. W., and R. L. Nolan. "How to Manage an IT Outsourcing Alliance." MIT Sloan Management Review 36, no. 2 (winter 1995): 9–24.
      • 1995
      • Chapter

      Towards a Winning Climate Coalition

      By: James K. Sebenius
      Keywords: Climate Change; Alliances; Negotiation
      Citation
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      Sebenius, James K. "Towards a Winning Climate Coalition." In Negotiating Climate Change: The Inside Story of the Rio Convention, edited by Irving Mintzer, 277–320. Cambridge: Cambridge University Press, 1995.
      • November 1994
      • Case

      Bain & Company: International Expansion

      By: Michael Y. Yoshino and J. Peter Williamson
      Bain & Co., a leading strategy consulting firm, faces major strategic and organizational issues regarding global expansion. The Bain partners must choose a course among many exciting and attractive opportunities for growth. Also explores organizational and managerial... View Details
      Keywords: Business or Company Management; Growth and Development Strategy; Management; Expansion; Global Strategy; Decision Making; Organizations; Partners and Partnerships; Consulting Industry
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      Yoshino, Michael Y., and J. Peter Williamson. "Bain & Company: International Expansion." Harvard Business School Case 395-102, November 1994.
      • November 1994
      • Case

      VideoGuide, Inc. (A)

      By: William A. Sahlman and Jason Green
      VideoGuide is emerging from a development stage start-up and requires a significant capital infusion to commercialize its product. Various financing options are considered including going public, venture capital, private placement, or a strategic partner. Given the... View Details
      Keywords: Capital Budgeting; Capital; Venture Capital; Financing and Loans; Corporate Entrepreneurship; Initial Public Offering; Markets; Partners and Partnerships; Growth and Development Strategy; Going Public
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      Sahlman, William A., and Jason Green. "VideoGuide, Inc. (A)." Harvard Business School Case 295-051, November 1994.
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