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- All HBS Web
(2,556)
- People (2)
- News (500)
- Research (1,770)
- Events (19)
- Multimedia (18)
- Faculty Publications (763)
- 05 Jun 2019
- Research & Ideas
If Your Customers Don't Care What You Charge, What Should You Charge?
customers,” MacKay says. ‘Shoppers’ are extremely sensitive to price and compare prices every time they go to buy gasoline, MacKay says. ‘Affiliated’ customers, by contrast, are more locked in to repeating a previous purchase and are much... View Details
- 01 Mar 2019
- News
Case Study: Off to a Fine Art
all in, purchasing inventory at volume up front to enter the market with an abundance of options? Or should the company continue to take pieces on consignment, offering a limited assortment of plates and bowls to test the demands of the... View Details
Keywords: Jen McFarland Flint
- 06 Dec 2021
- News
Action Plan: Whole Sale
online platforms such as YouTube or, more recently, TikTok, to discover new products, but digital sales in the category were not on par with other consumer goods. The explanation: “Beauty is a fun purchase for consumers,” observes... View Details
- 31 Jan 2016
- News
Studios Back App, Hoping to Fill Cinema Seats
to keep testing it,” said Mr. Bakal, adding that variable pricing won't be among the company’s offerings when it launches nationwide. Atom Tickets has been operating in three test markets since April, where the great majority of users are in the 18-40 age range—a... View Details
- 01 Jun 2007
- News
Vertically Inclined
said his firm is positioned to make a profit with rental rates at $55 a square foot, rather than the $70-a-square-foot rate most developers must charge. “We’re able to do this because we’re completely vertically integrated, doing our own construction, with very... View Details
- 09 Jul 2008
- Research & Ideas
Starbucks’ Lessons for Premium Brands
increase purchase frequency in his or her neighborhood one customer at a time. That store manager's efforts are undercut when additional stores are opened nearby. Eventually, the point of saturation is reached and cannibalization of... View Details
- 30 Jan 2006
- HBS Case
The Case of the Mystery Writer’s Brand
Patterson, and book clubs. In nineteenth-century agricultural marketing, farmers transported their crops to market and waited for people to buy them, much as the publishing industry today ships books to stores and waits for customers to View Details
- Web
Financial Management of Smaller Firms - Course Catalog
https://courseware.hbs.edu/video/?v=0_cteitfd6 Course Content and Organization The course first focuses on how to buy a small business. We begin with the case of two HBS MBAs who chose to purchase a small business using a search fund... View Details
- 12 Apr 2011
- News
Twelve Global Finalists Compete at HBS
purchasers to explore categories and products, compare brands in the same category, and browse buying guides, helping customers make an informed buying decision. vinsnap is a mobile automotive marketing company. The application organizes... View Details
Keywords: Multiple alumni
- 12 Jul 2016
- First Look
July 12, 2016
partners? And how could edX monetize its services to recoup Harvard and MIT's investments and reward participating universities? This case presented the history of edX and the online education market as background for a discussion about edX's strategic choices. View Details
Keywords: Sean Silverthorne
- 16 Aug 2010
- Lessons from the Classroom
HBS Introduces Marketing Analysis Tools for Managers
purchasing life. The CLV formula incorporates metrics that capture the outputs of three key customer strategies that firms employ: asset acquisition (attracting new customers to the firm); asset maximization (maximizing the value the firm... View Details
Keywords: by Sarah Jane Gilbert
- 16 Feb 2004
- Research & Ideas
Marketing Wine to the World
level. While the wineries may not like these changes, and the small retail shops may find the competition daunting, many consumers seem to be benefiting from these changes. After all, they can purchase quality wines at much lower prices,... View Details
John H. Patterson
After somewhat hastily purchasing a small cash register company, Patterson devoted the rest of his life to promoting and improving upon the cash register technology, revolutionizing commercial business transactions and making NCR into the... View Details
Keywords: Computers & Electronics
- 20 Oct 2014
Women's Student Association Lunch
The Women's Student Association of Harvard Business School invites prospective women applicants to join us on campus for an informal lunch. (Note: Lunch is not provided but is available for purchase in the Spangler Center or you may bring... View Details
- 16 Apr 2007
- Research & Ideas
Delivering the Digital Goods: iTunes vs. Peer-to-Peer
Apple boasts that more than one billion songs have been purchased from its iTunes music service. That sounds like a great number—until you consider that an estimated ten million users of Internet-based peer-to-peer (p2p) networks are... View Details
- 01 Mar 2011
- News
Wyss Celebrated for Career, Conservation
engineering institute. And in 2004, he gave $25 million to support the HBS Doctoral Programs. Wyss has also endowed several professorships at Harvard.) Last December, Wyss figured prominently in what news accounts hailed as the largest, private conservation land View Details
- 02 Oct 2000
- Research & Ideas
The Dubious Logic of Global Megamergers
ones—lots of growth opportunities. The 1998 merger of BP and Amoco, for example, led to the disposal of 12 oil-storage terminals scattered across North America. The terminals were purchased by the Williams Companies, a small business... View Details
Keywords: by Pankaj Ghemawat & Fariborz Ghadar
- 06 Nov 2007
- First Look
First Look: November 6, 2007
way a centralized clearinghouse can fix them, and the effects on market outcomes. In the conclusion we discuss aspects of the experience of the gastroenterology labor market that seem to generalize fairly widely. Purchase the paper from... View Details
Keywords: Sean Silverthorne
- 22 Mar 2017
Prospective Student Lunch on HBS Campus
Prospective students are invited to join current students for an informal lunch to learn more about HBS and the MBA student experience. (Note: Lunch is not provided but is available for purchase in the Spangler Center or you may bring... View Details
- 16 Nov 2016
Prospective Student Lunch on HBS Campus
Prospective students are invited to join current students for an informal lunch to learn more about HBS and the MBA student experience. (Note: Lunch is not provided but is available for purchase in the Spangler Center or you may bring... View Details