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  • April 2014
  • Teaching Note

Conjoint Analysis: Online Tutorial

By: Elie Ofek and Olivier Toubia
This teaching note is intended to assist instructors who plan to use the Conjoint Analysis: Online Tutorial (514-712) as part of a course or program of study. Pedagogically, the teaching note provides an overview of the Conjoint Analysis: Online Tutorial, the key... View Details
Keywords: Analysis; Marketing
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Ofek, Elie, and Olivier Toubia. "Conjoint Analysis: Online Tutorial." Harvard Business School Teaching Note 514-124, April 2014.
  • July 2021
  • Teaching Plan

Aligning Mission and Margin at Southern Bancorp

By: Rebecca Henderson, Brian Trelstad and Eren Kuzucu
Teaching Plan for HBS Case No. 321-099. In October 2020, after spending almost a decade to turnaround Southern Bancorp, an Arkansan bank founded with the mission to provide financial services to rural, underserved communities, CEO Darrin Williams is wondering how... View Details
Keywords: Racial Wealth Gap; Banks and Banking; Growth and Development; Corporate Social Responsibility and Impact; Mission and Purpose; Going Public; Investment Return; Social Issues; Wealth and Poverty; Banking Industry; Financial Services Industry; United States; Arkansas
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Henderson, Rebecca, Brian Trelstad, and Eren Kuzucu. "Aligning Mission and Margin at Southern Bancorp." Harvard Business School Teaching Plan 322-018, July 2021.
  • December 2001 (Revised February 2004)
  • Case

Aviation Security after September 11th: Public or Private?

Was the public or the private sector best positioned to provide security and baggage screening services? The suicide attacks on the World Trade Center and the Pentagon, and the plane crash outside Pittsburgh, marked September 11, 2001, as the date of the most severe... View Details
Keywords: Private Ownership; National Security; Air Transportation; State Ownership; Air Transportation Industry; United States
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Dyck, Alexander, and Mehmet Beceren. "Aviation Security after September 11th: Public or Private?" Harvard Business School Case 702-021, December 2001. (Revised February 2004.)
  • 08 Aug 2006
  • First Look

First Look: August 8, 2006

case. This paper, in contrast, reports an experiment designed to meaningfully pose the question: "How good an approximation does a theory provide on average?" Even in the simplest class of two-person constant sum games there is... View Details
Keywords: Sean Silverthorne
  • 28 Feb 2019
  • Cold Call Podcast

Pursuing Precision Medicine at Intermountain Healthcare

Keywords: Re: Richard G. Hamermesh; Health; Biotechnology; Pharmaceutical
  • February 1998
  • Case

AT&T WorldNet (A)

The issue of how to price access to the Internet is addressed. To provide a basis for discussion of the effects of pricing that is not sensitive to volume, network externalities, and the strategic issues surrounding price wars in a short course on microeconomics View Details
Keywords: Price; Internet; Accounting; Microeconomics; Telecommunications Industry
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Austin, Robert D., and Thomas Rodd. "AT&T WorldNet (A)." Harvard Business School Case 198-021, February 1998.
  • August 2013
  • Case

Contempo Technologies, Inc. and Betty Sievers: A Clash of Interests in an Uncertain Time

By: Srikant M. Datar, Michael R. Jaff D.O. and Caitlin N. Bowler
In an era of rapidly evolving systems of health care delivery, the impact on patients, physicians, hospitals, medical device manufacturers and small business owners are often conflicting. This case highlights these conflicts and stressors from all perspectives,... View Details
Keywords: Health Care Industry; Healthcare; Health Care and Treatment; Health Industry
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Datar, Srikant M., Michael R. Jaff D.O., and Caitlin N. Bowler. "Contempo Technologies, Inc. and Betty Sievers: A Clash of Interests in an Uncertain Time." Harvard Business School Case 114-009, August 2013.
  • October 2011 (Revised October 2011)
  • Supplement

Barack Obama and the Bush Tax Cuts (B)

By: Matthew Weinzierl and Jacob Kuipers
President Obama signs a major fiscal stimulus package and then must debate whether to extend the Bush tax cuts.
Instructors may also obtain a Teaching Note, written by this case supplement's author, that provides suggestions for using this case supplement... View Details
Keywords: Taxation; Government and Politics; United States
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Weinzierl, Matthew, and Jacob Kuipers. "Barack Obama and the Bush Tax Cuts (B)." Harvard Business School Supplement 712-012, October 2011. (Revised October 2011.)
  • February 2008 (Revised May 2010)
  • Case

Laurence Longren: End Game

By: Howard H. Stevenson and Shirley M. Spence
This case examines a successful 64-year old as he considers his goals, and how he should be spending his time, at this stage of his life. It briefly recounts his life story, and provides a special focus on personal financial planning and wealth management issues. View Details
Keywords: Age; Financial Management; Time Management; Personal Development and Career; Planning
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Stevenson, Howard H., and Shirley M. Spence. "Laurence Longren: End Game." Harvard Business School Case 808-076, February 2008. (Revised May 2010.)
  • April 2007 (Revised June 2008)
  • Background Note

AmorePacific

By: Elie Ofek and Kerry Herman
Describes the dominant firm in the Korean cosmetics market up to the mid-2000s. Gives background on AmorePacific's historical evolution, its current brands, and the competition it faces from local and international players. Also provides information on the market... View Details
Keywords: History; Competition; Distribution Channels; Brands and Branding; Beauty and Cosmetics Industry; South Korea
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Ofek, Elie, and Kerry Herman. "AmorePacific." Harvard Business School Background Note 507-070, April 2007. (Revised June 2008.)
  • October 2005 (Revised September 2006)
  • Case

DentalCorp

By: Richard G. Hamermesh and Ricardo Reisen de Pinho
DentalCorp is the fifth largest provider of dental insurance in Brazil and has tripled its sales in the past two years. Whether to expand to Chile or to continue expansion in Brazil is the major strategic choice facing the company at the end of 2004. View Details
Keywords: International Finance; Expansion; Entrepreneurship; Health Care and Treatment; Global Strategy; Insurance Industry; Health Industry; Brazil; Chile
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Hamermesh, Richard G., and Ricardo Reisen de Pinho. "DentalCorp." Harvard Business School Case 806-023, October 2005. (Revised September 2006.)
  • November 2004 (Revised February 2006)
  • Background Note

Note on Insider Trading Liability

By: Lynn S. Paine and Christopher Bruner
Provides a general description and overview of U.S. law on insider trading, including the basic theories of liability, the responsibilities of securities firm managers to prevent and detect insider trading, and the potential penalties for insider trading. A rewritten... View Details
Keywords: Insider Trading; Legal Liability; Ethics; Crime and Corruption; Finance
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Paine, Lynn S., and Christopher Bruner. "Note on Insider Trading Liability." Harvard Business School Background Note 305-029, November 2004. (Revised February 2006.)
  • August 1995 (Revised January 1997)
  • Exercise

Consumer Behavior Exercise (B)

By: John A. Deighton and Susan M. Fournier
Students are instructed to interview a recent purchaser of a high-involvement/utilitarian product or service in depth about his/her buying decision. The exercise provides students with first-hand understanding of important concepts in consumer choice domain (e.g.,... View Details
Keywords: Consumer Behavior
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Deighton, John A., and Susan M. Fournier. "Consumer Behavior Exercise (B)." Harvard Business School Exercise 596-040, August 1995. (Revised January 1997.)
  • 05 Sep 2018
  • News

Inside the World of Eddy Cue, Apple’s Services Chief

  • 06 Oct 2020
  • Video

Black Founders: Camille McGirt, MBA 2021

  • August 2011 (Revised August 2011)
  • Supplement

What Happened at Citigroup? (B)

By: Clayton Rose and Aldo Sesia
The (B) case provides information on actions taken by Citigroup management in 2009-2010 in the aftermath of the financial crisis and massive government intervention to save the bank. It is a supplement to the (A) case. View Details
Keywords: Financial Crisis; Banks and Banking; Banking Industry; Financial Services Industry
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Rose, Clayton, and Aldo Sesia. "What Happened at Citigroup? (B)." Harvard Business School Supplement 312-038, August 2011. (Revised August 2011.)
  • February 1993
  • Background Note

Teaching Notes: Communicating the Teacher's Wisdom

By: James E. Austin
Provides guidance for the preparation of teaching notes. Sets forth the rationale for teaching notes, what they should contain and why, and how they can be prepared. Based on the experiences of Harvard Business School faculty. View Details
Keywords: Business Education; Teaching
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Austin, James E. "Teaching Notes: Communicating the Teacher's Wisdom." Harvard Business School Background Note 793-105, February 1993.
  • August 1994
  • Background Note

Note on Entering Foreign Markets: Opportunities for Smaller U.S. Companies

By: Norman A. Berg and James Weber
Designed specifically for the smaller U.S.-based company; provides a brief overview of the various means by which such companies can enter foreign markets and the sources of information and assistance, principally on exporting, available to them. View Details
Keywords: Trade; Information; Management; Market Entry and Exit; Distribution; United States
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Berg, Norman A., and James Weber. "Note on Entering Foreign Markets: Opportunities for Smaller U.S. Companies." Harvard Business School Background Note 395-034, August 1994.
  • 19 Oct 2015
  • News

Goldman Sachs paid to expand pre-K in Utah. It worked.

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