Product Design - Publications - Faculty & Research

Student-Faculty-Profile

Michelle Shell & Ryan Buell

Research focus Michelle: Ryan and I are both interested in deeply understanding what happens when customers interact with an organization’s operating system. Insights about customer behavior can influence a company to operate differently and the way companies View Details

27 Mar 2025
Blog Post

IFC India 2025: Driving India's EV Future: Insights from Ather Scooter and Exponent Energy

Professor Vikram Gandhi’s Immersive Field Course (IFC) “Development while Decarbonizing: India’s Path to Net-Zero" delved into the critical aspect of decarbonization and sustainability goals amid India's rapid development. The course presented an opportunity for... View Details

28 Oct 2019
Research & Ideas

Brick-and-Mortar Stores Are Making a Comeback

have an experience and learn about products, but now that can be decoupled from the act of taking possession of a product because there are better and cheaper ways of doing that. Malls are going to increasingly transform into places for... View Details

Keywords: by Jen McFarland Flint; Retail

01 Oct 1999
News

The View from the Pit

authors are documenting a phenomenon in which the design of new products has created a corresponding number of new firms. Teacher, administrator, researcher, and mother of two - after 25 years, Baldwin is... View Details

Keywords: Judith A. Ross

Web

Digital Operations - Course Catalog

Career Focus: Designed for students aspiring to leadership roles at the intersection of technology and operations, the course is relevant for careers in operations, consulting, product management,... View Details

01 Sep 2009
News

Ready for Launch

A daily apartment cleaning service (Fresh Maid). An organizer of one-day extreme endurance events for men (Tough Mudder). A market-based solution to increase the milk production of cattle in rural India (Doodh Bhandar). These are just a... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services; Management of Companies and Enterprises; Management; Management, Scientific, and Technical Consulting Services; Professional Services; Electric Power Generation, Transmission, Distribution; Utilities

01 Mar 2019
News

Case Study: Off to a Fine Art

to bulletin@hbs.edu Case Study Update: GAIA Design When they launched Gaia Design in 2014, Philippe Cahuzac (MBA 2014) and his cofounders set their sights on building an iconic modern furniture brand for... View Details

Keywords: Jen McFarland Flint

07 Jan 2009
What Do You Think?

Is the World Really Flat?

three-by-three matrix composed of high/mid/ground-level products and services and high/mid/ground-level know-how—for example, developers of high-level (think microprocessors), mid-level (motherboards), and ground-level (laptop computers)... View Details

Keywords: by Jim Heskett

12 Mar 2019
First Look

New Research and Ideas, March 12, 2019

causing them to place a lower value on the product or service being offered. To address this problem, managers should experiment with operational transparency—the deliberate design of windows into and out of... View Details

Keywords: Dina Gerdeman

24 Mar 2015
First Look

First Look: March 24

Publications March 2015 Partners or Creditors? Attracting Foreign Investment and Productive Development to Central America and Dominican Republic Foreign Direct Investment: Effects, Complementarities, and Promotion By: Alfaro, Laura... View Details

Keywords: Sean Silverthorne

01 Sep 2015
Blog Post

Building a Startup at HBS

Our group initially came together through a deep passion for health care – with the goal of creating a novel product that addressed an unmet need and made a tangible difference in patients’ lives. We felt that if we combined our prior... View Details

10 Oct 2005
Research & Ideas

Homers: Secrets on the Factory Floor

did a job not designated for their employer. In 40 percent of these cases, that "something" was an object. Homer making is not, however, a French phenomenon—court proceedings of fired homer makers point to its prevalence in... View Details

Keywords: by Sean Silverthorne; Manufacturing

24 Oct 2007
Sharpening Your Skills

Sharpening Your Skills: Managing Innovation

industries ranging from oil refining to scientific instruments. But how do user innovations take place? How do they get to market? HBS professor Carliss Baldwin discusses her research on the rodeo kayak industry to understand the world of user innovation. Key concepts... View Details

01 Jun 2017
News

Streamlining the Supermarket

remake the traditional grocery store model. TakeOff’s micro fulfillment centers won’t host customers, so a supermarket-sized selection can be squeezed into a 90 percent smaller building footprint. And since mobile robots will retrieve View Details

Keywords: Francis Storrs

Web

2+2 Program | MBA

private, or nonprofit sector before enrolling at HBS. Download the 2+2 Brochure Who Are We Looking For? The 2+2 program is designed to create a pathway to the MBA for high-potential college students. Some preference will be given to... View Details

18 Jan 2019
Blog Post

Exploring the Tech World Through WesTrek

Anheuser Busch. During my first semester at HBS, I befriended many former west-coasters who proclaimed San Francisco a hotspot for interesting product marketing jobs. For the first time, I wondered what it would be like to move out west... View Details

01 Jun 2012
News

Good as Our Word

set itself apart from the pack with uncompromising integrity and accuracy, especially in the rating of structured finance products such as asset-backed securities. Although Becker never spoke with Kroll directly while writing the case,... View Details

Keywords: Maggie Starvish; Bond rating; Securities, Commodities, and Other Financial Investments; Finance

January 2022 (Revised August 2022)
Case

Hello Heart: The Next Generation of Chronic Disease Management Apps

By: Ariel D. Stern and Danielle Golan

Hello Heart, a hypertension management app debated whether to go deep and cover other heart conditions, or to expand its solution to other chronic conditions. View Details

Citation

Educators

Purchase

01 Sep 2018
News

New Spaces: Convening Power

they look forward to the center serving as a hub for bringing together diverse groups for productive discussions on everything from the economy of the future to the potential of free enterprise to business ethics and corporate values. In... View Details

04 Jul 2016
Research & Ideas

Is Your Org Chart Stuck in a Rut? Try a Scientific Experiment

organizations that really ends up with no trend line” “For decades, we’ve been in this cycle where an organization hires a consulting firm to help design and execute a restructuring, and then, as soon as they’re done, they start that... View Details

Keywords: by Carmen Nobel

Publications