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  • All HBS Web  (4,592)
    • People  (6)
    • News  (629)
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  • June 2025 (Revised July 2025)
  • Case

Full-Funnel Advertising on TikTok

By: Jeremy Yang, Ayelet Israeli and Alexis Lefort
In 2025 TikTok is working to grow its brand and performance advertising business, along with a new integrated full-funnel solution. As an emerging media platform with unique ad formats and user behavior in a privacy-first environment, TikTok faces both significant... View Details
Keywords: Social Media; Growth and Development Strategy; Advertising; Brands and Branding; Digital Marketing; Measurement and Metrics
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Yang, Jeremy, Ayelet Israeli, and Alexis Lefort. "Full-Funnel Advertising on TikTok." Harvard Business School Case 525-065, June 2025. (Revised July 2025.)
  • 01 Feb 2001
  • News

What Makes a Good Leader

Is it the ability to navigate in the choppy waters of change? Do leaders see the hidden opportunity in every setback? Is there really any such thing as a "born leader"? Five HBS faculty and some prominent alumni offer their perspectives on an increasingly essential... View Details
Keywords: Management
  • 10 Dec 2013
  • First Look

First Look: December 10

  Publications August 2013 Strategic Management Journal Location Choices under Strategic Interactions By: Alcácer, Juan, Minyuan Zhao, and Cristian Dezso Abstract—The literature on location choices has mostly emphasized the impact of... View Details
Keywords: Sean Silverthorne
  • 28 Aug 2023
  • Research & Ideas

How Workplace Wellness Programs Can Give Employees the Energy Boost They Need

for actually using well-being services. Managers can empower employees to use the services by acting as role models and talking about using the programs themselves. Listen to employees and focus on what works. Create a regular feedback... View Details
Keywords: by Hise Gibson
  • June 2021 (Revised December 2021)
  • Case

Suzhou Good-Ark Electronics: Creating and Implementing a Sage Culture

By: Sandra J. Sucher, Nien-he Hsieh, Susan J. Winterberg, Nancy Hua Dai and Shalene Gupta
Suzhou Good-Ark, a Chinese semiconductor implemented "Sage Culture" management based on traditional Chinese philosophy. Productivity doubled, turnover decreased, and employee satisfaction shot up. By 2015, more than 2,000 companies had toured Wu’s factories, and Wu had... View Details
Keywords: Leadership Philosophy; Leadership; Management Style; Organizational Culture; Transformation; Performance; Semiconductor Industry; China; Singapore
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Sucher, Sandra J., Nien-he Hsieh, Susan J. Winterberg, Nancy Hua Dai, and Shalene Gupta. "Suzhou Good-Ark Electronics: Creating and Implementing a Sage Culture." Harvard Business School Case 321-085, June 2021. (Revised December 2021.)
  • September 2002 (Revised April 2006)
  • Case

Istituto Clinico Humanitas (A)

By: Richard M.J. Bohmer, Gary P. Pisano and Ning Tang
Istituto Clinico Humanitas is a newly built private hospital, south of Milan, Italy, that has attained unusual profitability while treating public system patients. The hospital was built and is managed by Techosp, a subsidiary of Techint, a global engineering and... View Details
Keywords: Health Care and Treatment; Management Analysis, Tools, and Techniques; Management Systems; Infrastructure; Managerial Roles; Integration; Performance; Health Industry; Milan
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Bohmer, Richard M.J., Gary P. Pisano, and Ning Tang. "Istituto Clinico Humanitas (A)." Harvard Business School Case 603-063, September 2002. (Revised April 2006.)
  • 2015
  • Working Paper

Business Groups Exist in Developed Markets Also: Britain Since 1850

By: Geoffrey Jones
Diversified business groups are well-known phenomena in emerging markets, both today and historically. This is often explained by the prevalence of institutional voids or the nature of government-business relations. It is typically assumed that such groups were much... View Details
Keywords: Business Groups; Business History; Economic History; Conglomerates; Entrepreneurship; Globalization; Management; Organizations; United Kingdom
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Jones, Geoffrey. "Business Groups Exist in Developed Markets Also: Britain Since 1850." Harvard Business School Working Paper, No. 16-066, November 2015.
  • September 2011 (Revised February 2013)
  • Case

Trucost: Valuing Corporate Environmental Impacts

By: Michael W. Toffel and Stephanie van Sice
Trucost provided corporate environmental performance data and analysis to institutional investors and corporate managers, but after operating for a decade had yet to achieve profitability. Trucost was struggling to effectively differentiate its high quality products... View Details
Keywords: Competitive Strategy; Knowledge Use and Leverage; Distribution Channels; Investment; Measurement and Metrics; Corporate Social Responsibility and Impact; Information; Value; Environmental Sustainability; Financial Services Industry
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Toffel, Michael W., and Stephanie van Sice. "Trucost: Valuing Corporate Environmental Impacts." Harvard Business School Case 612-025, September 2011. (Revised February 2013.)
  • 10 Sep 2014
  • Research & Ideas

Become a Value Creator

argues that managers who adopt a value-creating mindset hold the key to becoming truly successful leaders. "Business is a team sport. It's soccer, not golf. Nobody plays by themselves and wins in business," Hall said during a... View Details
Keywords: by Dina Gerdeman
  • 27 Mar 2007
  • First Look

First Look: March 27, 2007

  Working PapersFrom Manufacturing to Design: An Essay on the Work of Kim B. Clark Authors:Sylvain Lenfle and Carliss Y. Baldwin Abstract Kim Clark occupies a unique place in management scholarship. As a member of the Technology and... View Details
Keywords: Martha Lagace
  • February 1993
  • Supplement

Otis South Africa (C)

By: Michael Beer
Relates Otis South Africa's management actions in their efforts to transform the company. Students will be asked to judge the effectiveness of the corporate change programs instituted by management. View Details
Keywords: Transformation; Judgments; Business or Company Management; Performance Effectiveness; Industrial Products Industry; South Africa
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Beer, Michael. "Otis South Africa (C)." Harvard Business School Supplement 493-063, February 1993.
  • 2023
  • Working Paper

Design-Based Confidence Sequences: A General Approach to Risk Mitigation in Online Experimentation

By: Dae Woong Ham, Michael Lindon, Martin Tingley and Iavor Bojinov
Randomized experiments have become the standard method for companies to evaluate the performance of new products or services. In addition to augmenting managers’ decision-making, experimentation mitigates risk by limiting the proportion of customers exposed to... View Details
Keywords: Performance Evaluation; Research and Development; Analytics and Data Science; Consumer Behavior
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Ham, Dae Woong, Michael Lindon, Martin Tingley, and Iavor Bojinov. "Design-Based Confidence Sequences: A General Approach to Risk Mitigation in Online Experimentation." Harvard Business School Working Paper, No. 23-070, May 2023.
  • 2011
  • Article

The Dynamics of Warmth and Competence Judgments, and Their Outcomes in Organizations

By: Amy J.C. Cuddy, Peter Glick and Anna Beninger
Two traits-warmth and competence-govern social judgments of individuals and groups, and these judgments shape people's emotions and behaviors. This paper describes the causes and consequences of warmth and competence judgments; how, when, and why they determine... View Details
Keywords: Judgments; Organizations; Emotions; Behavior; Selection and Staffing; Performance Evaluation; Resource Allocation; Valuation; Competency and Skills; Information; Research
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Cuddy, Amy J.C., Peter Glick, and Anna Beninger. "The Dynamics of Warmth and Competence Judgments, and Their Outcomes in Organizations." Research in Organizational Behavior 31 (2011): 73–98.
  • June 2025
  • Supplement

Transforming a Titan (B)

By: George Serafeim and Lena Duchene
After a global search the board appoints Marcel Cobuz—ex-LafargeHolcim executive with deep innovation experience—as TITAN’s first non-family CEO. Cobuz co-creates a four-pillar roadmap: sharpen the core cement portfolio, accelerate low-carbon products and aggregates,... View Details
Keywords: CEO Succession; CEO Role; Family Business; AI and Machine Learning; Green Technology; Multinational Firms and Management; Selection and Staffing; Collaborative Innovation and Invention; Leadership; Strategic Planning; Business Strategy
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Serafeim, George, and Lena Duchene. "Transforming a Titan (B)." Harvard Business School Supplement 125-122, June 2025.
  • March 2011 (Revised June 2011)
  • Supplement

Arck Systems (C)

By: Ian Larkin
The Arck Systems series of cases describes the dilemmas faced by a senior sales manager in determining a sales compensation plan at an enterprise software company. The existing compensation plan is aggressive and highly rewards "star" performers. The cases track a... View Details
Keywords: Change; Framework; Compensation and Benefits; Employees; Management; Organizational Design; Outcome or Result; Performance Evaluation; Sales; Motivation and Incentives; System; Applications and Software
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Larkin, Ian. "Arck Systems (C)." Harvard Business School Supplement 911-058, March 2011. (Revised June 2011.)
  • 28 Mar 2016
  • Research & Ideas

What's a Boss Worth?

We all have our boss horror stories. The underminer. The bad communicator. The credit hog. The snake. Then again, if we’re lucky, we’ve all had those amazing bosses as well—the supervisor who encourages all employees to take their work up to the next level; the View Details
Keywords: by Michael Blanding; Service
  • 23 Aug 2016
  • First Look

August 23, 2016

Kotsantonis, Sakis, Christopher Pinney, and George Serafeim Abstract—The authors’ aim in this article is to set the record straight on the financial performance of sustainable investing while also correcting a number of other widespread... View Details
Keywords: Sean Silverthorne
  • May 2022 (Revised June 2024)
  • Case

LOOP: Driving Change in Auto Insurance Pricing

By: Elie Ofek and Alicia Dadlani
John Henry and Carey Anne Nadeau, co-founders and co-CEOs of LOOP, an insurtech startup based in Austin, Texas, were on a mission to modernize the archaic $250 billion automobile insurance market. They sought to create equitably priced insurance by eliminating pricing... View Details
Keywords: AI and Machine Learning; Technological Innovation; Equality and Inequality; Prejudice and Bias; Growth and Development Strategy; Customer Relationship Management; Price; Insurance Industry; Financial Services Industry
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Ofek, Elie, and Alicia Dadlani. "LOOP: Driving Change in Auto Insurance Pricing." Harvard Business School Case 522-073, May 2022. (Revised June 2024.)
  • October 2001 (Revised November 2017)
  • Case

Japan: The Miracle Years

By: Louis T. Wells
Japan experienced rapid growth in the 1950s and 1960s while following a set of policies that differ from current policies in fashion. Although some observers believe that Japanese growth occurred in spite of the policies rather than because of them, several countries... View Details
Keywords: History; Policy; Economic Growth; Business and Government Relations; Growth and Development Strategy; Japan
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Wells, Louis T. "Japan: The Miracle Years." Harvard Business School Case 702-014, October 2001. (Revised November 2017.)
  • Web

Marketing - Faculty & Research

reasonably performing firm in a traditional industry not known for innovation, into an innovation-focused agile organization. This supplement provides a playbook for change management. Keywords: Leadership ; Change View Details
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