Normative Social Influence - Publications - Faculty & Research

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Video Clips & Discussion Questions - Creating Emerging Markets

created a bureaucratic gridlock. Sir Fazle Hasan Abed Sir Fazle Hasan Abed Founder of BRAC, explains how he was approached by politicians in Bangladesh asking him to influence the votes of employees and how he refused to do so. Questions... View Details

01 Mar 2006
News

A New Path for Alumnae

responsibility, but also insisted on autonomy and flexibility. Is on-ramping predominantly a women’s issue? Fewer of our male alums, less than 10 percent, take time out from their full-time careers to deal with family issues. I believe this is because of the cultural... View Details

Keywords: Deborah Blagg; Colleges, Universities, and Professional Schools; Educational Services

March 2022 (Revised October 2022)
Case

John F. Kennedy: Changing the World

By: Robert Simons and Max Saffer

This case traces the rise of John F. Kennedy from a wealthy family in Boston to president of the United States. The case describes how Kennedy, as a young man, lived a privileged life in the shadow of his older brother, Joe. When Joe was killed in World War II, Jack... View Details

Keywords: Politics; Business And Government; Legacy; Leadership Development; Personal Characteristics; Business and Government Relations; Success; Power and Influence; Decision Making; Personal Development and Career; United States

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29 Apr 2016
News

The First Five Years: Kelly McKenna (MBA 2015)

themselves with social causes or wish to bring about positive change in the world. Beyond the income these artists are receiving, the confidence and hope it instills within them touches every part of their lives. A lot of these artists... View Details

16 Jun 2009
First Look

First Look: June 16

of emotions in collaborative relationships in organizations and suggest that organizational policies can set in motion a cycle of negative emotions that interfere with collaborative work. Download the paper: http://www.hbs.edu/research/pdf/09-138.pdf Worse but Equal:... View Details

Keywords: Martha Lagace

01 Mar 2016
News

Case Study: Paper Chase

6, 2000) + ONLINE web-only content It’s all about social media! This business will grow from robust word-of-mouth recommendations, and based on my experience, these tactics should work well: (1) Send samples to View Details

July 2008
Course Overview Note

The Devil Wears Prada (HBS Version) (TN)

By: Howard H. Stevenson and Shirley Spence

The Devil Wears Prada is used to facilitate a discussion of the role of communities in people's lives. It is used in a second year MBA elective at HBS called Building a Business in the Context of a Life (BBCL). BBCL is primarily designed for students who plan to be... View Details

Keywords: Business Education; Entrepreneurship; Personal Development and Career; Planning; Civil Society or Community; Organizational Culture; Power and Influence

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Profile

Juan Camargo

in both tech and aesthetics." TARGET THE TASTEMAKERS To reach the cool kids, Camargo and Cadillac partnered with IvyConnect, a members-only social network founded by Philipp Triebel and Beri Meric (both MBA 2010). "Using the... View Details

Keywords: Manufacturing; Technology; Consumer Products

31 Jan 2011
Research & Ideas

Taking the Fear out of Diversity Policies

'I want to increase relationships' or 'I want to create ways in which people have open communication,' then it's very much promotion-focused—a concern with advancement and growth." Studying The Exception To The Norm The researchers... View Details

Keywords: by Carmen Nobel

28 Apr 2023
Blog Post

Creating a Workplace That Supports Employees in Work and Life

the company norms and culture.” Actively solicit feedback and listen to members of your community about their lived experience so that these practices are part of the conversation. Equity audits can also be used to bring in outside... View Details

Keywords: All Industries

March 2010
Article

Interpersonal Authority in a Theory of the Firm

By: Eric J. Van den Steen

This paper develops a theory of the firm in which a firm's centralized asset ownership and low-powered incentives give the manager, as an equilibrium outcome, interpersonal authority over employees (in a world with open disagreement). The paper thus provides... View Details

Keywords: Theory; Assets; Ownership; Motivation and Incentives; Governance Controls; Power and Influence; Projects; Perspective; Employees

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13 Dec 2018
Blog Post

"I Wanted to Move from Analyzing Results to Creating Them": Cynthia Samanian, MBA 2012

powerful motive to build bonds with social media influencers focused on food, wellness, and lifestyle content. Cynthia designed and produced her first new event in June 2017, bringing together 15 hand-picked... View Details

January 2009
Case

Creating The Partnership Solutions Group at Lehman Brothers

By: David A. Thomas and Stephanie Creary

Explores how two senior Wall St. executives created a successful commercial opportunity for Lehman Brothers that focused on building relationships with minority- and women-owned financial services firms. Illustrates how Patricia Miller Zollar and Nadja Fidelia aligned... View Details

Keywords: Diversity; Gender; Partners and Partnerships; Power and Influence; Value Creation; Financial Services Industry

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14 Sep 2010
First Look

First Look: September 14, 2010

country institutions have a profound influence on CSP. We find that political institutions, followed by legal and labor market institutions are the most important country determinants of social and... View Details

Keywords: Sean Silverthorne

01 Mar 2009
News

Honoring HBS’s Organization Men

sole influence was rational self-interest. “We have acquisitive and social instincts. It’s not all or nothing, it’s both — that’s what makes us such interesting creatures.” Related Links A Modern-Day Classic View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services; Publishing Industries (except Internet); Information

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2.1.4 Classroom Non-Attribution | MBA

viewpoints, changing their minds, and taking risks. The proliferation of social media has affected this learning environment. Because of the potential permanence and widespread dissemination of communications designed to reach a broader... View Details

01 Mar 2003
News

All in a Day's Work

people are so fun and engaging.” Oakes, who studied architecture as an undergraduate at Rice University, says she’s always been interested in the link between a project’s design and its social impact. Her decision to attend HBS resulted... View Details

Keywords: Julia Hanna; Boston Community Capital; Samsung; Management of Companies and Enterprises; Management; Real Estate

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Energy - Course Catalog

will also cover the energy transition needed to reduce climate change and its impacts. It will examine the economic, regulatory, and social contexts that provide the dynamic backdrop for how both new entrants and incumbent firms can... View Details

January – February 2012
Article

How Managers Use Multiple Media: Discrepant Events, Power, and Timing in Redundant Communication

By: Paul Leonardi, Tsedal Neeley and Elizabeth M. Gerber

Several recent studies have found that managers engage in redundant communication; that is, they send the same message to the same recipient through two or more unique media sequentially. Given how busy most managers are, and how much information their subordinates... View Details

Keywords: Communication; Media; Information; Groups and Teams; Projects; Management Style; Power and Influence; Motivation and Incentives; Technology

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June 2023 (Revised November 2024)
Case

Albert Einstein: Changing the World

By: Robert Simons and Shirley Sun

This case traces the rise of Albert Einstein from a small town in Germany to a towering intellectual leader who revolutionized the field of physics. The case describes his early education and his penchant for individual thinking and non-conformity. A committed... View Details

Keywords: Science; Research; Personal Characteristics; Mission and Purpose; Success; Work-Life Balance; Higher Education; Power and Influence

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