Marketing Plans - Publications - Faculty & Research

24 Jul 2018
First Look

New Research and Ideas, July 24, 2018

mining and exporting raw phosphate rock—its traditional focus, which it performed at a relatively low cost—towards greater production of phosphoric acid and finished fertilizer products. In the next phase of the program, OCP planned to... View Details

Keywords: Dina Gerdeman

19 Oct 2023
Blog Post

New Venture Competition 2023: Business and Environment Ventures

We are NET12, an MIT|HBS startup focused on accelerating a carbonless future by helping corporations reach and sustain their net zero goals efficiently. NetaCarbon - Grace Lam (MBA 2024) - NetaCarbon is a service provider that partners with climate businesses in... View Details

10 Sep 2024
Blog Post

Leading with Creative Problem Solving: Ron Kurtz (MBA 1967)

determinants of success. It was a function that provided the opportunity to be involved in the whole marketing process. To build my management skills and set myself on a path toward executive-level positions, I applied to business school... View Details

10 Oct 2017
First Look

First Look at New Research and Ideas, October 10, 2017

Between Economic Planning and Market Competition: U.S. Law and Economics in the 1920s By: Phillips Sawyer, Laura Abstract—The impact of institutional economics in shaping the American regulatory tradition... View Details

Keywords: Sean Silverthorne

Profile

Jaime Mendez

just seven minutes and managed to place second out of seven. "All the other teams presented variations on the same idea," Jaime says. "We took a risk by planning something entirely different." "After the contest,... View Details

Web

Social Entrepreneurship Fellowship | Social Enterprise | Harvard Business School

draws on community members to execute the idea. Context : The conditions (i.e., regulatory, tax, political) are favorable. Market need, size of opportunity, competitive landscape, and potential risks are identified and manageable.... View Details

March 1999 (Revised June 2000)
Case

Eli Lilly: The Evista Project

By: Steven C. Wheelwright and Matt Verlinden

Describes the creation and operation of the initial two heavyweight teams for new drug development and launch. The primary focus is on one of the teams, Evista, although comparisons to the other team, Zyprexa, are included. Lilly must decide the next phase (postlaunch)... View Details

Keywords: Projects; Groups and Teams; Operations; Management Teams; Product Development; Transition; Product Design; Business Startups; Business Plan; Product Launch; Competition; Service Operations; Pharmaceutical Industry

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05 Mar 2014
What Do You Think?

When Will the Next Dot.com Bubble Burst?

Summing Up Is "Collateral Damage" from Economic Bubbles Inevitable, Necessary, and Useful? According to the old saw, markets are made by differences of opinion. If that's the case, there is a real View Details

Keywords: by James Heskett; Publishing; Retail

16 Jul 2021
Op-Ed

For Entrepreneurs, the Benefits of Slowing Down

A few months ago, I wrote about the ridiculous increase in velocity that we are seeing in the venture capital market in my post, Velocity and Venture Capital: 11. Now that summer is upon us, I want to reflect on the subtle value of... View Details

Keywords: by Jeffrey Bussgang

Web

Propose an Independent Project | MBA

deliverable. The sponsoring organization and the student team should develop a work plan ahead of time that outlines the expectations for time spent on-site. Please keep in mind that students are not allowed to miss classes in order to... View Details

01 Jun 2009
News

Alumni Books

Invisible Edge: Taking Your Strategy to the Next Level Using Intellectual Property by Mark Blaxill (MBA ’84) and Ralph Eckardt (Portfolio) With the right intellectual property (IP) and the right strategies, companies can command premium prices, increase View Details

Keywords: Publishing Industries (except Internet); Information

17 Apr 2012
First Look

First Look: April 17

IFRS Adoption and Financial Statement Comparability Authors:Francois Brochet, Alan D. Jagolinzer, and Edward J. Riedl Abstract This study examines whether mandatory adoption of International Financial Reporting Standards (IFRS) leads to capital View Details

Keywords: Carmen Nobel

01 Oct 2001
News

New Economy Notables: Peter C. Wendell

$10 billion. In 2001, in its current "depressed" condition, the industry will attract $40 billion or more of fresh capital. Key elements in evaluating a business proposal Great people pursuing a big market with a View Details

Keywords: Young, Susan; Finance

01 Mar 2011
First Look

First Look: March 1

mind-set and will be expected to offer your CEO deep insights on key business decisions. This article explores those developments in more detail and explains other findings about the latest requirements in each of seven C-level jobs: CIO, chief View Details

Keywords: Sean Silverthorne

Profile

Willa Zhou

Strategic Marketing in the Creative Industries, we learned how television shows make money through targeted ads. We read inspiring cases on how to make them work." Instead of delaying her broadcast debut until after graduation, Willa... View Details

Keywords: Entertainment/Media; Tech

Profile

Diane Esber

region's incredibly expansive growth." Additional activities have included the annual Marketing Conference, the Middle East/North Africa Conference and the technology-oriented Cyberposium 13. Managing technology Dianne's summer... View Details

01 Mar 2018
News

March 2018 Alumni and Faculty Books

depends on the ability to deliver great service. The Low Cholesterol Cookbook and Action Plan by Karen Swanson (MBA 1990) (Rockridge Press) Getting serious about heart health can be overwhelming. That’s why cardiac dietitian Jennifer... View Details

Web

Rock 100: The Summit - Entrepreneurship

recommended reading lists Hand-picked resources for the questions and concerns raised by the Rock 100 founders at the Summit can be found at the links below: B2B Marketing Aligning Strategy and Sales: The Choices, Systems, and Behaviors... View Details

13 Apr 2010
First Look

First Look: April 13

balances the four drives while avoiding negative leadership and leaders who are missing the drive to bond. Order the Book: http://www.wiley.com/WileyCDA/WileyTitle/productCd-0470623845.html Market Heterogeneity and Local Capacity... View Details

Keywords: Martha Lagace

19 Mar 2024
Blog Post

IFC India: Tata Power - Trombay Thermal Power Plant Takeaways

24/7, with limited downtime mostly for planned maintenance work. It does not need sun or wind to operate at full capacity, and while the operators chose to use higher quality imported Indonesian coal to run the plant, in a pinch they... View Details

Publications