Market Design - Publications - Faculty & Research

01 Sep 2013
News

The New Rules of E-Commerce

(Palgrave Macmillan), he has succeeded with a contrarian view about e-commerce. While other online markets focus on the end customer, Rakuten's mission is to support the vendors who sell to those customers. His rewrite of the rules of... View Details

Keywords: Sean Silverthorne; e-commerce; News, Library, Internet, and Other Services; Information; Miscellaneous Store Retailers; Retail Trade

06 Oct 2011
What Do You Think?

How Will the ‘Moneyball Generation’ Influence Management?

course, referred to a type of analytic data that might suggest nontraditional indicators designed to provide a competitive edge in everything from investments to selection of talent. One such example is the use of puzzles to select... View Details

Keywords: by James Heskett

24 Sep 2018
Blog Post

Working to Keep Pirates At-Bay: My Summer in Cyber Security

ten weeks in the company, I was able to design an online marketing strategy and create acquisition funnel metrics to test different campaigns and selling pitches to brokers. I was also able to work closely... View Details

Keywords: Entrepreneurship

01 Oct 1998
News

Playing to Win

No less intense was the off-field rivalry between the world's leading athletic equipment companies. With their dueling events, giveaways, and advertising - and through the on-field heroics of the teams and stars they equip - the companies' ongoing multinational View Details

Keywords: Garry Emmons

Web

Scaling Technology Ventures - Course Catalog

HBS Course Catalog Scaling Technology Ventures Course Number 1788 Senior Lecturer Jeffrey Rayport Spring; Q3Q4; 3.0 credits 27 Sessions Exam or Project Career Focus Scaling Technology Ventures (STV) is designed for students who aspire to... View Details

14 Apr 2021
Research & Ideas

The High Cost of the Slow COVID Vaccine Rollout

dollars in value, Kominers and his co-authors reported in Market Design to Accelerate COVID-19 Vaccine Supply in the March 12 issue of Science. “The value of being able to produce vaccines at scale the... View Details

Keywords: by Michael Blanding; Health

Web

Financial databases: certification and training | Baker Library

synthesis of finance theory, economic insight and market dynamics. The LSEG Finance Essentials program offers students and market practitioners the opportunity to build a clear understanding of the View Details

14 Feb 2005
Research & Ideas

The World in Your Palm?

Tyneski, Research in Motion "There will always be a need for specialized devices," argued Frank Tyneski, director of design integration at Research In Motion, maker of the popular Blackberry wireless communications handheld.... View Details

Keywords: by Sean Silverthorne

03 Jun 2008
First Look

First Look: June 3, 2008

http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=608081 Blogging at BzzAgent Harvard Business School Case 508-102 BzzAgent is a word-of-mouth marketing firm. The founder, Dave Balter, sees blogs as an important way to... View Details

Keywords: Martha Lagace

May 1994 (Revised November 2001)
Case

Concord Center

By: William J. Poorvu and John H. Vogel Jr.

A major shopping center developer and an insurance company form a joint venture to develop a 900,000 square foot super-regional shopping center. Describes the nine-year struggle to deal with market, regulatory, and financial issues to get the project ready for... View Details

Keywords: Buildings and Facilities; Design; Joint Ventures; Construction; Partners and Partnerships; Governance Controls; Market Entry and Exit; Projects; Equity; Corporate Finance; Retail Industry

Citation

Educators

Purchase

04 Mar 2002
Research & Ideas

Don’t Lose Money With Customers

systems are designed to track profitability only at the market and segment levels. Consequently, many managers are often forced to make important customer decisions based on hunches and imprecise... View Details

Keywords: by Peter K. Jacobs

13 Nov 2000
Research & Ideas

Managing to Learn: How Companies Can Turn Knowledge into Action

Nike managers failed to pick up the relevant market signals and learn from them. It took them too long to figure out that consumers wanted something different from what Nike was offering at the time. Unfortunately, Garvin states, this is... View Details

Keywords: by Laurie Joan Aron

20 Jun 2016
Research & Ideas

When Predicting Other People's Preferences, You're Probably Wrong

John, an assistant professor in the Negotiation, Organizations, and Markets unit at Harvard Business School. “They assume the Bachelor can only like one type of woman.” “When you like one lake, people infer that you hate cities” It turns... View Details

Keywords: by Carmen Nobel; Retail

13 Dec 2010
Research & Ideas

Managing the Support Staff Identity Crisis

Last year, Harvard Business School professor Ranjay Gulati met with the marketing department of a large American corporation and posed a seemingly simple question: What do marketing people actually do?... View Details

Keywords: by Carmen Nobel

01 Jun 2002
News

Late Start, Dramatic Finish

the availability and cost of drugs used to treat HIV and AIDS in Africa. Fueled by doughnuts and an unsinkable team spirit, the HBS group worked for 24 hours straight to formulate the winning action plan. “We decided not only to design a... View Details

Keywords: Health, Social Assistance; Management

15 Sep 2003
Research & Ideas

The Lessons of New-Market Disruption

the emerging superportable market would be huge, and HP engineers thought they could leverage existing intellectual property in drive design from their high-end 2.5" laptop drives. In other words,... View Details

Keywords: by Clark Gilbert; Technology

Student-Profile

Erica Moszkowski

“HBS is the ideal environment because I get to think about the world like an economist, but I have the freedom and resources to draw on methods from other disciplines as I study market design and industrial... View Details

09 Feb 2016
First Look

February 9, 2016

entrepreneurship in organizational sectors. Prior research suggests that firm foundings are driven by collective patterns of activity—that is, by patterns of prior foundings—including support from related markets as well as institutional... View Details

Keywords: Sean Silverthorne

April 1999 (Revised September 1999)
Case

Compaq Computer: Consumer Notebook Group

By: David E. Bell and Ann Leamon

Presents the background for a video of a focus group on Compaq Computer's new consumer notebook. Engineers, manufacturers, and retailers had collaborated on the product design, which has been approved by the executive committee. A launch is scheduled for nine months... View Details

Keywords: Human Resources; Product Launch; Product Design; Outcome or Result; Social and Collaborative Networks; Corporate Strategy; Computer Industry