International Marketing - Publications - Faculty & Research

Fast Answer

Aluminum industry: overview & statistics

Where can I find information on the aluminum industry? You may begin with the following market research databases: BCC Research IBISWorld Frost & Sullivan Technavio For quick statistics, please use Statista. Additional... View Details

Ralph A. Hart

Hart was instrumental in taking the newly public company, Heublein, to new heights. He grew revenues five-fold (from $100 million to $500 million) and dramatically expanded Heublein’s international footprint with production facilities in... View Details

Keywords: Food & Tobacco

08 Aug 2018
Sharpening Your Skills

Parmigiano-Reggiano, Jane Austen, and Other Things You Didn't Know About Finance

day-to-day operations of the stock market. Why Global Investments Are Still a Good Bet International markets often move together, so does a global investment portfolio even make sense anymore? Why there are... View Details

Keywords: by Sean Silverthorne; Financial Services

December 2004 (Revised April 2006)
Case

Nestle and Alcon--The Value of a Listing

By: Mihir A. Desai, Vincent Dessain and Anders Sjoman

In response to a perceived undervaluation by the capital markets, Nestle is considering divesting a part of its ophthalmology subsidiary, Alcon, and must decide on a listing location. In the process, students are challenged to wrestle with the valuation of a... View Details

Keywords: Business Conglomerates; International Finance; Corporate Entrepreneurship; Markets; Taxation; Business Subsidiaries; Valuation; Food and Beverage Industry; Health Industry; Europe; United States

Citation

Educators

Purchase

2004
Chapter

Interpreting Interdependence: National Security and the Energy Trade of Russia, Ukraine, and Belarus

By: Rawi Abdelal

Keywords: Energy; Trade; International Relations; National Security; Globalized Economies and Regions; Globalized Markets and Industries; Energy Industry; Russia; Ukraine; Belarus

Citation

Find at Harvard

Fast Answer

Sustainability in VCPE & Investing

This is a part of Baker Library's Sustainability Research Guide. Background Readings Private Equity and Venture Capital’s Role in Catalyzing Sustainable Investment A paper from the International Finance Corporation (IFC), a... View Details

Plato Malozemoff

Struggling to find a job during the depression, the Russian-born immigrant, accepted an entry level engineering position with Newmont in 1945. Nine short years later, Malozemoff took the helm of Newmont Mining that, at the time, was valued at $147 million. Through... View Details

Keywords: Agriculture & Mining

Patrick J. McGovern

Beginning as a market researcher, McGovern created Computerworld in 1967 as a vehicle to bring together computer manufacturers and their prospective customers. With the rapid success of this publication, McGovern went on to publish more... View Details

Keywords: Publishing & Print Media

01 Sep 2006
News

Faculty Books

developing organizational capabilities and managerial competencies to implement a clearly defined strategic intent. This case-based book discusses the marketing challenges faced by global U.S. companies (Bausch & Lomb, Reebok, and... View Details

Keywords: Business Schools & Computer & Management Training; Educational Services

Eugene P. Grisanti

Grisanti presided over a decade of consecutive growth in sales and earnings – achieving 12%+ growth rates in a mature market between 1986 and 1995. He secured International Flavors and Fragrances’ position... View Details

Keywords: Chemicals & Industrial

23 Jan 2019
Sharpening Your Skills

Sports: Lessons for Managers

Marketing Maria: Managing the Athlete Endorsement A case study on the marketing of tennis powerhouse Maria Sharapova. Is it Worth a Pay Cut to Work for a Great Manager (Like Bill Belichick)? Few of us want... View Details

Keywords: by Sean Silverthorne; Sports

Joseph I. Miller

Under Miller’s direction, Cummins Engine was transformed from a small domestic engine producer to the largest provider of diesel truck engines in the world. He dramatically expanded the company’s presence in the international marketplace... View Details

Keywords: Fabricated Goods

Dee Ward Hock

In 1970, Hock created a reverse holding company tying together thousands of independent banks to create the Visa Network. His aggressive marketing and sharp negotiation skills enabled Visa to quickly capture 20% of the charge card... View Details

Keywords: Finance

01 Oct 2001
Research & Ideas

Connecting With Nonprofits

first set forth a framework for understanding alliances between companies and nonprofits. It will then examine how such cross-sector collaborations relate to four strategic and interrelated marketing areas: institutional marketing,... View Details

Keywords: by James Austin

11 Jun 2013
First Look

First Look: June 11

Publications 2006 Journal of International Business Studies Firm Rivalry, Knowledge Accumulation, and MNE Location Choices By: Alcácer, Juan, Cristian Deszo, and Minyuan Zhao Abstract—The international... View Details

Keywords: Carmen Nobel

13 May 2014
Op-Ed

The Alibaba Effect

Thus, founder Jack Ma and his management team, who own a little over 9 percent of the company, can still retain control of its destiny. (Meanwhile, although Hong Kong stock market authorities are officially pleased to stay true to their... View Details

Keywords: by Bill Kirby & Warren McFarlan; Retail

Profile

Caitlin Reimers

From its home base in London, the Reimers family traveled the world, instilling curiosity, an interest in economics, and "a strong service orientation," in Cait and her two sisters. Back in the United States, Cait attended Princeton's Woodrow Wilson School of... View Details

05 Apr 2016
News

A Business Plan with Spice

saffron fields of Afghanistan as cofounders of Rumi Spice, a company which imports one of the world’s most expensive foodstuffs and markets it to top chefs. “Connecting Afghan farmers to the international... View Details

01 Jun 2025
News

Assets: Matchup

Business, Government, and International Economy (BGIE) unit, Rithmire has taught the required BGIE course but now heads Managing International Trade and Investment, a second-year course that considers the... View Details

Keywords: collectibles; faculty; China; Chinese leaders

01 Mar 2005
News

Venture Capital’s Comeback

$18.9 billion in 2003, according to PricewaterhouseCoopers. From Boston to Silicon Valley, top firms are competing for deals again. And the initial public offering market — the favored exit for venture-capital investors — rallied last... View Details

Keywords: Roger Thompson; Securities, Commodities, and Other Financial Investments; Finance

Publications