International Marketing - Publications - Faculty & Research

Walter C. Teagle

international arena, acquiring operations in Iran and Venezuela. He was also instrumental in expanding the company’s presence in the petrochemistry field. All of these endeavors led Standard Oil’s market... View Details

Keywords: Utilities & Energy

08 Aug 2018
Sharpening Your Skills

Parmigiano-Reggiano, Jane Austen, and Other Things You Didn't Know About Finance

day-to-day operations of the stock market. Why Global Investments Are Still a Good Bet International markets often move together, so does a global investment portfolio even make sense anymore? Why there are... View Details

Keywords: by Sean Silverthorne; Financial Services

Fast Answer

Sustainability in VCPE & Investing

This is a part of Baker Library's Sustainability Research Guide. Background Readings Private Equity and Venture Capital’s Role in Catalyzing Sustainable Investment A paper from the International Finance Corporation (IFC), a... View Details

01 Jun 2025
News

Assets: Matchup

Photo: Allison Sepanek Meg Rithmire first visited China in 2001, the summer after her first year of college. “I remember thinking it would be an interesting country to study because it was so hard for me to understand it,” she recalls. “I figured I would never get... View Details

Keywords: collectibles; faculty; China; Chinese leaders

05 Aug 2002
What Do You Think?

Is Platform Leadership Old Hat or the Wave of the Future?

determine whether the practice results in "collusion and monopoly?" In fact, does platform leadership have to be confined to those firms developing technology? Can it just as well be established by marketers who serve as traffic... View Details

Keywords: by James Heskett

01 Jun 2005
News

Do You Speak Business?

management,” declares HBS professor John Quelch, an expert in international marketing and business development. He describes this style as an amalgam, built atop a U.S. model that has borrowed freely from... View Details

Keywords: Garry Emmons

01 Dec 1999
News

New Jakurski Chair Supports Research in Global Finance

topics in international finance, including securitization of insurance risks (particularly those linked to catastrophes), risk management for corporations and financial institutions, and asset allocation for investors. He is a founding... View Details

January 2025 (Revised March 2025)
Case

DJI- Striving for Innovation Amid Contestation

By: William C. Kirby and Daniel Fu

DJI was founded in a college dorm room in Clear Water Bay, Hong Kong. By 2020, DJI, a company manufacturing drones, occupied a 77% share of consumer drone sales in the United States with a wide array of clients including law enforcement and government agencies. Its... View Details

Keywords: Drones; Hong Kong; China; Chinese Manufacturing; Chinese Dream; China's Political Economy; International Relations; Cross-Cultural and Cross-Border Issues; Cybersecurity; Conflict and Resolution; Market Entry and Exit; Manufacturing Industry; Hong Kong; China

Citation

Educators

Taking the helm of the family company from his brother in 1993, Brown dramatically expanded Brown-Forman’s international presence and invested heavily in sales and marketing. Brown orchestrated a total View Details

Keywords: Food & Tobacco

12 Apr 2018
Op-Ed

Op-Ed: The Trouble with Tariffs

pocketbooks. Since then, as the stock market roller coaster has shown, the rhetoric has only ratcheted upwards. On April 5, the president threatened tariffs on an additional $100 billion in Chinese goods. China returned fire proposing new... View Details

Keywords: by Willy C. Shih; Manufacturing; Auto; Steel; Air Transportation; Technology; Telecommunications

01 Dec 2002
News

What You Know Depends on Where You Go

resources and risk within a parent company generally outweigh the possible inefficiencies created through administrative overhead or being sheltered from competition. Among the many other HBS faculty conducting international research, two... View Details

23 Jan 2019
Sharpening Your Skills

Sports: Lessons for Managers

Marketing Maria: Managing the Athlete Endorsement A case study on the marketing of tennis powerhouse Maria Sharapova. Is it Worth a Pay Cut to Work for a Great Manager (Like Bill Belichick)? Few of us want... View Details

Keywords: by Sean Silverthorne; Sports

01 Dec 1998
News

HBS Alumni Association Board of Directors: President's Report

is reaching its alumni in the most effective manner. In particular, the committee will focus on how best to market the annual Global Alumni Conferences' resources for international alumni and how best to use... View Details

08 Jun 2009
Research & Ideas

The Return of the Salesman

seeing its real importance. It didn't help that economists also thought that selling was unimportant in influencing markets and that door-to-door selling declined in the United States in the final decades of the 20th century. But scholars... View Details

Keywords: by Sean Silverthorne; Retail

11 Jun 2013
First Look

First Look: June 11

Publications 2006 Journal of International Business Studies Firm Rivalry, Knowledge Accumulation, and MNE Location Choices By: Alcácer, Juan, Cristian Deszo, and Minyuan Zhao Abstract—The international... View Details

Keywords: Carmen Nobel

05 Apr 2016
News

A Business Plan with Spice

saffron fields of Afghanistan as cofounders of Rumi Spice, a company which imports one of the world’s most expensive foodstuffs and markets it to top chefs. “Connecting Afghan farmers to the international... View Details

08 May 2018
First Look

First Look at New Research and Ideas, May 8, 2018

quality metrics are unreliable and thus, recent legislation may result in unintended consequences. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=54443 in press Business History Internment as a Business Challenge:... View Details

Keywords: Sean Silverthorne

Career Coach

Philippe Taieb

positions for The Nature Conservancy, the world's largest environmental nonprofit, and was also the Director of International Operations at City Year, a youth service organization. Outside HBS, Philippe is a consultant and a coach. He... View Details

Keywords: Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets

27 Apr 2015
Blog Post

2+2: Building on Business Basics at HBS

my intern peers and work colleagues; many had gone to HBS, and a few of the interns were applying to 2+2. This convinced me that HBS could be a really good career fit, and that I should take the time to... View Details

July 2004 (Revised September 2004)
Case

China and the WTO: Doing the Right Thing? (Abridged)

In late 2001, the People's Republic of China joined the World Trade Organization (WTO). Sets the terms of China's accession agreement against its compliance record some two years later. Discusses why key actors, such as business, organized labor, and other governments,... View Details

Keywords: History; International Relations; Judgments; Trade; Business and Government Relations; Development Economics; Governance Compliance; Emerging Markets; Economic Growth; Global Strategy; China