Filter Results:
(2,373)
Show Results For
- All HBS Web
(2,373)
- People (2)
- News (647)
- Research (1,389)
- Events (33)
- Multimedia (16)
- Faculty Publications (443)
Show Results For
- All HBS Web
(2,373)
- People (2)
- News (647)
- Research (1,389)
- Events (33)
- Multimedia (16)
- Faculty Publications (443)
- 26 Feb 2008
- First Look
First Look: February 26, 2008
Working PapersAn Investigation of Earnings Management through Marketing Actions Authors:Craig J. Chapman and Thomas J. Steenburgh Abstract Combining new, hand-collected data with a widely studied dataset, we examine how firms use... View Details
Keywords: Martha Lagace
- 07 Dec 2009
- Research & Ideas
Government’s Positive Role in Kick-Starting Entrepreneurship
bungles things when it wades into the private sector. Lerner's book studies where public efforts to spur entrepreneurial activity have gone right and wrong—there are many more of the latter, the author acknowledges—and offers policy... View Details
- 29 Jan 2013
- Research & Ideas
Creating the Perfect Super Bowl Ad
and Coke, it's about getting people to associate your brand with fun," he says. "But you have to show the brand and then entertain. That's when the conditioning occurs. The other way around—entertain then brand—doesn't work as well."... View Details
- 01 Jun 2003
- News
Student Conferences, at a Glance
Manufacturing, IBM; Sanjay Kumar, chairman & CEO, Computer Associates International, Inc.; Alfred S. Chuang, founder, chairman, & CEO, BEA Systems “Web services are underhyped at this point. Customers are quietly starting to use this... View Details
- Web
Digital Archival Resources - Edwin H. Land & Polaroid | Harvard Business School
Clubs Faculty & Research Business & Environment Business History Christensen Center for Teaching & Learning Entrepreneurship Faculty & Research Global Healthcare HBS Working Knowledge Institute for Strategy & Competitiveness Leadership Networked Business Research View Details
- 01 Dec 1997
- News
New Releases
orderly and linear way. In his new book, Technology Integration: Making Critical Choices in a Dynamic World, HBS associate professor Marco Iansiti presents a detailed analysis of what has become a vital challenge in every cutting-edge... View Details
Keywords: Robert Binstock
- Web
The Route of the Exhibition - The High Art of Photographic Advertising - Baker Library | Bloomberg Center
exhibition, research, and classroom use. The exhibition’s themes of industry and advertising were of interest at HBS, where marketing had been part of the curriculum since 1914. In 1932, the first full course in advertising, entitled “Advertising Problems,” taught by... View Details
- 01 Sep 2016
- News
Offshore Learning
Photography by Neal Hamberg If your middle-school science class is studying New England’s green crab population, chances are you’ll get a lot more excited about the origin, life cycle, and environmental impact of this remarkable invasive... View Details
- 23 Mar 2010
- First Look
First Look: March 23
United States. In recent years, however, this centralized approach to the collection and analysis of adverse events through doctor-initiated case reports has been superseded by innovative, though episodic, pharmacoepidemiological studies... View Details
Keywords: Martha Lagace
- 08 Dec 2009
- First Look
First Look: Dec. 8
innovations by single user individuals or firms and open collaborative innovation projects. We analyze the design costs and architectures and communication costs associated with each model. We conclude that innovation by individual users... View Details
Keywords: Martha Lagace
- 01 Dec 1998
- News
Africa's Way
Wildlife to Winetasting "The driving force behind the region's growth is South Africa," says HBS professor Richard H.K. Vietor, the faculty chairman of the conference and the author of a 1997 comprehensive case study that looks at the... View Details
Keywords: Susan Young and Garry Emmons
- Web
Trade Catalogs - The Art of American Advertising
Clubs Faculty & Research Business & Environment Business History Christensen Center for Teaching & Learning Entrepreneurship Faculty & Research Global Healthcare HBS Working Knowledge Institute for Strategy & Competitiveness Leadership Networked Business Research View Details
- 13 Feb 2017
- Research & Ideas
Paid Search Ads Pay Off for Lesser-Known Restaurants
Michael Luca and Weijia (Daisy) Dai, an assistant professor of economics at Lehigh University, recently studied effectiveness of paid search ads for small businesses by designing a large-scale field experiment that involved nearly 20,000... View Details
- 01 Apr 1997
- News
Critical Information: MIS Monitors the Ever-Changing World of IT
"Multimedia and the Boundaryless Organization." With the creation of services such as online newspapers and television home shopping, information has become a commodity itself, replacing physical products and services. Associate Professor... View Details
Keywords: Elaine Gottlieb
- 01 Apr 1997
- News
Manager's Notebook
information while packaging that information for vendors who need it. "A sea change is upon us," say the authors. "Those managers who ignore the potential may find themselves managing without access to customer information." A byproduct of field data collected during... View Details
Keywords: Judith Ross
- 25 May 2021
- Blog Post
The Surprising Power of Nostalgia at Work
meaninglessness, uncertainty, and boredom. These negative psychological states increase nostalgia because nostalgia is restorative. After conducting dozens of studies using diverse methods ranging from qualitative text analysis,... View Details
Keywords: All Industries
- 03 Feb 2009
- First Look
First Look: February 3, 2009
studies conducted in numerous countries and contexts have consistently demonstrated that setting specific, challenging goals can powerfully drive behavior and boost performance. Advocates of goal setting have had a substantial impact on... View Details
Keywords: Martha Lagace
- 22 Jul 2020
- Blog Post
Is a Business School-Industry Collaboration Needed to Attract Black Talent to Campus?
police violence against Black citizens and resulting Black Lives Matter marches and protests. It prompted Harvard Business School Dean Nitin Nohria to send an email (which quickly became public knowledge) to faculty, staff, and others View Details
Keywords: All Industries
- Web
Additional Archives - Creating Emerging Markets
initiative of IIMA Archives that captures the experiences of several people associated with the institute from its formative years. IIMA Archives also holds a collection of documents and directories related to the business and economic... View Details
- 14 Feb 2023
- News
Dean Datar Meets with Alumni in San Francisco
Datar." Alumni were energized to be back together in person again at the event, which was cohosted by the School, the HBS Association of Northern California (HBSANC), and the California Research Center (CRC). The gathering took place at... View Details