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Show Results For
- All HBS Web
(3,609)
- People (5)
- News (792)
- Research (2,167)
- Events (7)
- Multimedia (39)
- Faculty Publications (1,726)
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- November 1991
- Supplement
G. Heileman Brewing Co. (B): The ""Nightline"" Decision
Supplements the (A) case. View Details
Keywords: Food and Beverage Industry
Greyser, Stephen A. G. Heileman Brewing Co. (B): The ""Nightline"" Decision. Harvard Business School Supplement 592-018, November 1991.
- October 1990 (Revised May 1991)
- Case
McConnell Salmon
By: Ray A. Goldberg
Keywords: Food and Beverage Industry
Goldberg, Ray A. "McConnell Salmon." Harvard Business School Case 591-041, October 1990. (Revised May 1991.)
- June 1990
- Case
Coors and ""60 Minutes""
By: Stephen A. Greyser and Norman Klein
Keywords: Food and Beverage Industry
- November 1987 (Revised February 1988)
- Case
Loblaw Companies Ltd.--1987
By: Ray A. Goldberg
Goldberg, Ray A. "Loblaw Companies Ltd.--1987." Harvard Business School Case 588-039, November 1987. (Revised February 1988.)
- August 1984 (Revised April 1985)
- Teaching Note
Pepsi-Cola United Kingdom (A), (B), and (C), Teaching Note
Teaching Note for (9-584-052), (9-584-053), and (9-584-054). View Details
- May 1984 (Revised October 1985)
- Teaching Note
Dunkin' Donuts (C): Growth Strategy, Teaching Note
Teaching Note for (9-584-041). View Details
Keywords: Food and Beverage Industry
- June 1984 (Revised January 1989)
- Teaching Note
Raymond Mushroom Corp., Teaching Note
Teaching Note for (9-584-093). View Details
Keywords: Food and Beverage Industry
- May 1984 (Revised August 1987)
- Case
Raymond Mushroom Corp.
In April 1984 Deborah Raymond, president of Raymond Mushrooms was deciding whether or not to raise prices on Raymond canned mushrooms in conjunction with an advertising promotional program to build consumer preference. View Details
Keywords: Product Positioning; Advertising; Decisions; Price; Management Teams; Food and Beverage Industry
Shapiro, Benson P. "Raymond Mushroom Corp." Harvard Business School Case 584-093, May 1984. (Revised August 1987.)
- June 1983 (Revised October 1993)
- Case
ValuPlus Supermarkets, Inc.
By: Walter J. Salmon
Keywords: Food and Beverage Industry
Salmon, Walter J. "ValuPlus Supermarkets, Inc." Harvard Business School Case 583-164, June 1983. (Revised October 1993.)
- March 1981 (Revised July 1985)
- Supplement
Morris Alper & Sons, Inc. (D): Introduction to Video 2
Introduces Video 2. View Details
Keywords: Food and Beverage Industry
Shapiro, Benson P. "Morris Alper & Sons, Inc. (D): Introduction to Video 2." Harvard Business School Supplement 581-101, March 1981. (Revised July 1985.)
- January 1978 (Revised April 1994)
- Case
Ocean Spray Cranberries, Inc.: Crangrape Advertising and Promotion
Greyser, Stephen A. "Ocean Spray Cranberries, Inc.: Crangrape Advertising and Promotion." Harvard Business School Case 578-133, January 1978. (Revised April 1994.)
- March 1991 (Revised January 1996)
- Case
The General Mills Board and Strategic Planning
By: Jay W. Lorsch
Examines the General Mills Board of Directors' role in the General Mills joint venture with Nestle S.A. to sell cereals outside of North America. It raises the more general question of the appropriate role for the board of directors in strategy formulation. View Details
Keywords: Joint Ventures; Trade; Corporate Governance; Managerial Roles; Expansion; Food and Beverage Industry; North America
Lorsch, Jay W. "The General Mills Board and Strategic Planning." Harvard Business School Case 491-117, March 1991. (Revised January 1996.)
- June 1982
- Supplement
Konigsbrau-Hellas A.E. (C)
By: John J. Gabarro and Colleen Kaftan
Gabarro, John J., and Colleen Kaftan. "Konigsbrau-Hellas A.E. (C)." Harvard Business School Supplement 482-119, June 1982.
- 1994
- Other Unpublished Work
Coca-Cola Bottling Co. of the Southwest: 118 FTC 452
By: Dennis A. Yao
Keywords: Food and Beverage Industry
- December 1993 (Revised September 2003)
- Supplement
Beech-Nut Nutrition Corporation (D)
By: Lynn S. Paine
Prosecutors in the U.S. Justice Department's Office of Consumer Litigation reflect on their case against the Beech-Nut Nutrition Corp. View Details
Keywords: Crime and Corruption; Lawsuits and Litigation; Management; Family Ownership; Cognition and Thinking; Food and Beverage Industry
Paine, Lynn S. "Beech-Nut Nutrition Corporation (D)." Harvard Business School Supplement 394-105, December 1993. (Revised September 2003.)
- November 1993 (Revised September 1998)
- Supplement
Beech-Nut Nutrition Corporation (C): Conclusion
By: Lynn S. Paine
Describes the results of the charges related to the sale of the apple juice products. View Details
Paine, Lynn S. "Beech-Nut Nutrition Corporation (C): Conclusion." Harvard Business School Supplement 394-104, November 1993. (Revised September 1998.)
- May 1992
- Teaching Note
Tom Monaghan: In Business for God, Teaching Note
Teaching Note for (9-392-079). View Details
Keywords: Food and Beverage Industry
- January 1992 (Revised March 1993)
- Case
Sam Steinberg--1959-69 (B)
Keywords: Food and Beverage Industry
Roberts, Michael J. "Sam Steinberg--1959-69 (B)." Harvard Business School Case 392-060, January 1992. (Revised March 1993.)
- January 2019
- Supplement
Understanding the Brand Equity of Nestlé Crunch Bar (B): Data Analysis
By: Jill Avery and Gerald Zaltman
In early 2018, Nestlé announced the sale of its U.S. candy-making division and a select collection of 20 of its confectionery brands, including the Nestlé Crunch Bar, to Ferrero SpA for $2.8 billion. Luckily, an old consumer research study on the Nestlé Crunch Bar... View Details
Keywords: Brand Management; Market Research; Brand Positioning; Value Proposition; Consumer Products; Fast Moving Consumer Goods; Qualitative Methods; Zaltman Metaphor Elicitation Technique; ZMET; Data Analysis; Marketing; Marketing Strategy; Brands and Branding; Consumer Behavior; Marketing Communications; Analytics and Data Science; Analysis; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; United States; North America; Italy
Avery, Jill, and Gerald Zaltman. "Understanding the Brand Equity of Nestlé Crunch Bar (B): Data Analysis." Harvard Business School Supplement 519-062, January 2019.
- October 2014
- Article
Making Charity Pay
By: Michael I. Norton and Jill Avery
Companies are increasingly experimenting with the use of philanthropy to enhance consumer loyalty, brand awareness, and sales. But even highly creative approaches that garner a lot of buzz often fall short of sales goals, leading many companies to conclude,... View Details
Keywords: Philanthropy; Charitable Giving; Charity; Philanthropy and Charitable Giving; Advertising; Marketing; Brands and Branding; Marketing Communications; Marketing Strategy; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; United States
Norton, Michael I., and Jill Avery. "Making Charity Pay." Harvard Business Review 92, no. 10 (October 2014).