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  • All HBS Web  (3,609)
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  • November 1991
  • Supplement

G. Heileman Brewing Co. (B): The ""Nightline"" Decision

By: Stephen A. Greyser
Supplements the (A) case. View Details
Keywords: Food and Beverage Industry
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Greyser, Stephen A. G. Heileman Brewing Co. (B): The ""Nightline"" Decision. Harvard Business School Supplement 592-018, November 1991.
  • October 1990 (Revised May 1991)
  • Case

McConnell Salmon

By: Ray A. Goldberg
Keywords: Food and Beverage Industry
Citation
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Goldberg, Ray A. "McConnell Salmon." Harvard Business School Case 591-041, October 1990. (Revised May 1991.)
  • June 1990
  • Case

Coors and ""60 Minutes""

By: Stephen A. Greyser and Norman Klein
Keywords: Food and Beverage Industry
Citation
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Greyser, Stephen A., and Norman Klein. Coors and ""60 Minutes"". Harvard Business School Case 590-129, June 1990.
  • November 1987 (Revised February 1988)
  • Case

Loblaw Companies Ltd.--1987

By: Ray A. Goldberg
Keywords: Food and Beverage Industry; Canada
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Goldberg, Ray A. "Loblaw Companies Ltd.--1987." Harvard Business School Case 588-039, November 1987. (Revised February 1988.)
  • August 1984 (Revised April 1985)
  • Teaching Note

Pepsi-Cola United Kingdom (A), (B), and (C), Teaching Note

By: Benson P. Shapiro
Teaching Note for (9-584-052), (9-584-053), and (9-584-054). View Details
Keywords: Food and Beverage Industry; United Kingdom
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Shapiro, Benson P. "Pepsi-Cola United Kingdom (A), (B), and (C), Teaching Note." Harvard Business School Teaching Note 585-032, August 1984. (Revised April 1985.)
  • May 1984 (Revised October 1985)
  • Teaching Note

Dunkin' Donuts (C): Growth Strategy, Teaching Note

By: Benson P. Shapiro
Teaching Note for (9-584-041). View Details
Keywords: Food and Beverage Industry
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Shapiro, Benson P. "Dunkin' Donuts (C): Growth Strategy, Teaching Note." Harvard Business School Teaching Note 584-126, May 1984. (Revised October 1985.)
  • June 1984 (Revised January 1989)
  • Teaching Note

Raymond Mushroom Corp., Teaching Note

By: Benson P. Shapiro
Teaching Note for (9-584-093). View Details
Keywords: Food and Beverage Industry
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Shapiro, Benson P. "Raymond Mushroom Corp., Teaching Note." Harvard Business School Teaching Note 584-094, June 1984. (Revised January 1989.)
  • May 1984 (Revised August 1987)
  • Case

Raymond Mushroom Corp.

By: Benson P. Shapiro
In April 1984 Deborah Raymond, president of Raymond Mushrooms was deciding whether or not to raise prices on Raymond canned mushrooms in conjunction with an advertising promotional program to build consumer preference. View Details
Keywords: Product Positioning; Advertising; Decisions; Price; Management Teams; Food and Beverage Industry
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Shapiro, Benson P. "Raymond Mushroom Corp." Harvard Business School Case 584-093, May 1984. (Revised August 1987.)
  • June 1983 (Revised October 1993)
  • Case

ValuPlus Supermarkets, Inc.

By: Walter J. Salmon
Keywords: Food and Beverage Industry
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Salmon, Walter J. "ValuPlus Supermarkets, Inc." Harvard Business School Case 583-164, June 1983. (Revised October 1993.)
  • March 1981 (Revised July 1985)
  • Supplement

Morris Alper & Sons, Inc. (D): Introduction to Video 2

By: Benson P. Shapiro
Introduces Video 2. View Details
Keywords: Food and Beverage Industry
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Shapiro, Benson P. "Morris Alper & Sons, Inc. (D): Introduction to Video 2." Harvard Business School Supplement 581-101, March 1981. (Revised July 1985.)
  • January 1978 (Revised April 1994)
  • Case

Ocean Spray Cranberries, Inc.: Crangrape Advertising and Promotion

By: Stephen A. Greyser
Keywords: Advertising; Marketing; Strategy; Food and Beverage Industry
Citation
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Greyser, Stephen A. "Ocean Spray Cranberries, Inc.: Crangrape Advertising and Promotion." Harvard Business School Case 578-133, January 1978. (Revised April 1994.)
  • March 1991 (Revised January 1996)
  • Case

The General Mills Board and Strategic Planning

By: Jay W. Lorsch
Examines the General Mills Board of Directors' role in the General Mills joint venture with Nestle S.A. to sell cereals outside of North America. It raises the more general question of the appropriate role for the board of directors in strategy formulation. View Details
Keywords: Joint Ventures; Trade; Corporate Governance; Managerial Roles; Expansion; Food and Beverage Industry; North America
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Lorsch, Jay W. "The General Mills Board and Strategic Planning." Harvard Business School Case 491-117, March 1991. (Revised January 1996.)
  • June 1982
  • Supplement

Konigsbrau-Hellas A.E. (C)

By: John J. Gabarro and Colleen Kaftan
Keywords: Food and Beverage Industry; Greece
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Gabarro, John J., and Colleen Kaftan. "Konigsbrau-Hellas A.E. (C)." Harvard Business School Supplement 482-119, June 1982.
  • 1994
  • Other Unpublished Work

Coca-Cola Bottling Co. of the Southwest: 118 FTC 452

By: Dennis A. Yao
Keywords: Food and Beverage Industry
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Yao, Dennis A. "Coca-Cola Bottling Co. of the Southwest: 118 FTC 452." January 1994. (for the majority.)
  • December 1993 (Revised September 2003)
  • Supplement

Beech-Nut Nutrition Corporation (D)

By: Lynn S. Paine
Prosecutors in the U.S. Justice Department's Office of Consumer Litigation reflect on their case against the Beech-Nut Nutrition Corp. View Details
Keywords: Crime and Corruption; Lawsuits and Litigation; Management; Family Ownership; Cognition and Thinking; Food and Beverage Industry
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Paine, Lynn S. "Beech-Nut Nutrition Corporation (D)." Harvard Business School Supplement 394-105, December 1993. (Revised September 2003.)
  • November 1993 (Revised September 1998)
  • Supplement

Beech-Nut Nutrition Corporation (C): Conclusion

By: Lynn S. Paine
Describes the results of the charges related to the sale of the apple juice products. View Details
Keywords: Food and Beverage Industry; United States
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Paine, Lynn S. "Beech-Nut Nutrition Corporation (C): Conclusion." Harvard Business School Supplement 394-104, November 1993. (Revised September 1998.)
  • May 1992
  • Teaching Note

Tom Monaghan: In Business for God, Teaching Note

By: Joseph L. Badaracco Jr.
Teaching Note for (9-392-079). View Details
Keywords: Food and Beverage Industry
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Badaracco, Joseph L., Jr. "Tom Monaghan: In Business for God, Teaching Note." Harvard Business School Teaching Note 392-140, May 1992.
  • January 1992 (Revised March 1993)
  • Case

Sam Steinberg--1959-69 (B)

Keywords: Food and Beverage Industry
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Roberts, Michael J. "Sam Steinberg--1959-69 (B)." Harvard Business School Case 392-060, January 1992. (Revised March 1993.)
  • January 2019
  • Supplement

Understanding the Brand Equity of Nestlé Crunch Bar (B): Data Analysis

By: Jill Avery and Gerald Zaltman
In early 2018, Nestlé announced the sale of its U.S. candy-making division and a select collection of 20 of its confectionery brands, including the Nestlé Crunch Bar, to Ferrero SpA for $2.8 billion. Luckily, an old consumer research study on the Nestlé Crunch Bar... View Details
Keywords: Brand Management; Market Research; Brand Positioning; Value Proposition; Consumer Products; Fast Moving Consumer Goods; Qualitative Methods; Zaltman Metaphor Elicitation Technique; ZMET; Data Analysis; Marketing; Marketing Strategy; Brands and Branding; Consumer Behavior; Marketing Communications; Analytics and Data Science; Analysis; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; United States; North America; Italy
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Avery, Jill, and Gerald Zaltman. "Understanding the Brand Equity of Nestlé Crunch Bar (B): Data Analysis." Harvard Business School Supplement 519-062, January 2019.
  • October 2014
  • Article

Making Charity Pay

By: Michael I. Norton and Jill Avery
Companies are increasingly experimenting with the use of philanthropy to enhance consumer loyalty, brand awareness, and sales. But even highly creative approaches that garner a lot of buzz often fall short of sales goals, leading many companies to conclude,... View Details
Keywords: Philanthropy; Charitable Giving; Charity; Philanthropy and Charitable Giving; Advertising; Marketing; Brands and Branding; Marketing Communications; Marketing Strategy; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; United States
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Norton, Michael I., and Jill Avery. "Making Charity Pay." Harvard Business Review 92, no. 10 (October 2014).
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