Publications

December 1978 (Revised January 1986)
Case

Pepsi-Cola (A)

By: Walter J. Salmon and Steven R. Palesy

Combining aspects of a functionally organized marketing management system, with a franchised channel of distribution network. Focuses on extending an innovative promotional program to a market where competitive conditions differ. View Details

Keywords: Innovation Strategy; Management; Marketing; Marketing Reference Programs; Network Effects; Distribution; Organizational Design; Franchise Ownership; Competition; Food and Beverage Industry

January 1979 (Revised November 1982)
Case

General Foods: Powdered Soft Drinks (B)

By: Walter J. Salmon and Steven R. Palesy

Keywords: Food and Beverage Industry

December 1978 (Revised November 1982)
Case

General Foods: Powdered Soft Drinks (A)

By: Walter J. Salmon and Steven R. Palesy

Keywords: Food and Beverage Industry

December 1997 (Revised May 2008)
Supplement

Wolfgang Keller at Konigsbrau-TAK (B)

By: John J. Gabarro

This is the supplement to “Wolfgang Keller at Königsbräu-TAK (A).” This case is a modernized revision of the popular case “Wolfgang Keller at Königsbräu-Hellas (B).” View Details

Keywords: Food and Beverage Industry; Greece

February 1999 (Revised October 1999)
Supplement

Cherkizovsky Group (B), The

By: Lynn S. Paine and Hal Hogan

Supplements the (A) case. View Details

Keywords: Food and Beverage Industry; Russia

July 1998
Teaching Note

Pepsi's Regeneration, 1990-1993 TN

By: David A. Garvin

Teaching Note for (9-395-048). View Details

Keywords: Food and Beverage Industry

April 1998
Case

C&S Wholesale Grocers

Discusses an aggressive team that has been successful in assimilating manufacturers' and chains' distribution role on the basis of cost and performance. View Details

Keywords: Competition; Distribution; Management Teams; Food and Beverage Industry

June 1995
Teaching Note

Ben & Jerry's Homemade Ice Cream Inc.: Keeping the Mission(s) Alive TN

By: Richard E. Walton

Teaching Note for (9-392-025). View Details

Keywords: Value; Business Ventures; Creativity; Marketing; Business and Shareholder Relations; Policy; Business Growth and Maturation; Organizational Culture; Performance Effectiveness; Competency and Skills; Managerial Roles; Compensation and Benefits; Food and Beverage Industry

April 1992
Supplement

Prelude Corp.: Afterthoughts

By: Norman A. Berg

Commentary by an executive familiar with the industry on what went wrong at Prelude and what the difficulties are in creating economies of scale in the lobster fishing industry. View Details

Keywords: Management; Problems and Challenges; Cost Management; Food and Beverage Industry

January 1992 (Revised March 1993)
Case

Sam Steinberg--1905-58 (A)

Keywords: Food and Beverage Industry

June 1991 (Revised June 1995)
Teaching Note

Kraft General Foods: The Merger (A) and (B), Teaching Note

By: David J. Collis

Teaching Note for (9-391-139) and (9-795-153). View Details

Keywords: Food and Beverage Industry

April 1991 (Revised August 1991)
Case

Nestle in Chocolate in 1990

By: David J. Collis

Keywords: Food and Beverage Industry

November 1989
Teaching Note

H.J. Heinz Co.: The Administration of Policy (A), (B), (C), and (D), Teaching Note

By: Kenneth E. Goodpaster and Thomas R. Piper

Teaching Note for (9-382-034, 035, 036, and 037). View Details

Keywords: Business Earnings; Management Practices and Processes; Motivation and Incentives; System; Ethics; Policy; Business Divisions; Organizational Change and Adaptation; Food and Beverage Industry

June 1989
Teaching Note

Asahi Breweries Ltd., Teaching Note

By: Malcolm S. Salter

Teaching Note for (9-389-114). View Details

Keywords: Food and Beverage Industry; Japan

April 1988 (Revised January 1992)
Case

General Mills, Inc.: Corporate Strategy

By: Michael E. Porter

Keywords: Corporate Strategy; Food and Beverage Industry

January 1987 (Revised June 1989)
Case

Coca-Cola vs. Pepsi-Cola (A)

Focuses on the competitive interaction between Coca-Cola and Pepsi-Cola specifically and the effect their dominance has on the other industry participants. Coke and Pepsi's competitive strategies are examined in an in-depth analysis; each firm's behavior is used to... View Details

Keywords: Competitive Strategy; Duopoly and Oligopoly; Food and Beverage Industry; United States

Educators

February 1985 (Revised September 2001)
Teaching Note

ICEDELIGHTS Teaching Note

By: Howard H. Stevenson and Michael J. Roberts

Teaching Note for (9-898-196). View Details

Keywords: Food and Beverage Industry