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Show Results For
- All HBS Web
(8,523)
- People (21)
- News (1,753)
- Research (5,613)
- Events (66)
- Multimedia (76)
- Faculty Publications (3,907)
- 11 Jul 2017
- First Look
First Look at New Ideas and Research, July 11
the world that will exist at that time. The navy is clear eyed about the challenges climate change poses. It knows that the effects of a warmer world will expand the geographic scope of its mission and increase View Details
Keywords: Sean Silverthorne
- June 2015
- Supplement
Henkel: Building a Winning Culture (B)
By: Robert Simons and Natalie Kindred
This case, an update on "Henkel: Building a Winning Culture (A)," describes Henkel's strong performance against its tough 2012 objectives, as well as the new objectives CEO Kasper Rorsted set for 2016. View Details
Keywords: Kasper Rorsted; Rorsted; Henkel; Germany; Personal Care; Consumer Products; Culture; Performance Management; Performance Metrics; Stretch Goals; Strategy; Measurement and Metrics; Performance; Management; Consumer Products Industry; Germany
Simons, Robert, and Natalie Kindred. "Henkel: Building a Winning Culture (B)." Harvard Business School Supplement 115-040, June 2015.
- September 2019 (Revised December 2019)
- Case
Google: To TVC or Not to TVC?
By: William R. Kerr and Carl Kreitzberg
In late 2018, evidence emerged that many of Google’s temporary help agency workers, vendors, and independent contractors (“TVCs”) were unhappy with the company. TVCs, who reportedly made up 49.95% of Google’s 170,000-person global workforce, had raised concerns of... View Details
Keywords: Workforce; Independent Contractors; Talent Management; Silicon Valley; Google; Employee Attitude; Employee Compensation; Employee Engagement; Future Of Work; Innovation; Innovation And Strategy; Inequality; Talent Acquisition; Labor; Talent and Talent Management; Strategy; Technological Innovation; Employees; Attitudes; Innovation and Management; Human Resources; Equality and Inequality; Information Technology Industry; United States; San Francisco
Kerr, William R., and Carl Kreitzberg. "Google: To TVC or Not to TVC?" Harvard Business School Case 820-048, September 2019. (Revised December 2019.)
- 29 May 2020
- Op-Ed
How Leaders Are Fighting Food Insecurity on Three Continents
COVID-19 is creating unprecedented strains on food security worldwide. The United Nations' World Food Programme warns that the pandemic could almost double the number of people facing food crises in low- and middle-income populations to 265 million by the end of 2020.... View Details
- 01 Dec 2009
- Working Paper Summaries
Modeling a Paradigm Shift: From Producer Innovation to User and Open Collaborative Innovation
Keywords: by Carliss Y. Baldwin & Eric von Hippel
- Web
Building Iconic Brands and Brighter Futures: Interview with Glossier CEO, Kyle Leahy - Recruiting
Insights & Advice 11 Dec 2023 Building Iconic Brands and Brighter Futures: Interview with Glossier CEO, Kyle Leahy Becca Carnahan Author HBS Team tag Alumni Consumer Products / Retail Student & Alumni... View Details
- Fast Answer
Government data and information sources for public entrepreneurship
international selection of large cities. Data include costs of goods, rental rates, transportation and incomes. Demographics &... View Details
- February 2021
- Article
Platform Diffusion at Temporary Gatherings: Social Coordination and Ecosystem Emergence
By: Tommy Pan Fang, Andy Wu and David R. Clough
Software platforms create value by cultivating an ecosystem of complementary products and services. Existing explanations for how a prospective complementor chooses platforms to join assume the complementor has rich information about the range of available platforms.... View Details
Keywords: Innovation Ecosystems; Technology Diffusion; Hackathon; Contagion; Software Applications; Software Development; Software Engineering; Technology Strategy; Technology Adoption; Technological Innovation; Information Infrastructure; Innovation Strategy; Digital Platforms; Network Effects; Applications and Software; Information Technology; Technology Industry; Computer Industry; Information Technology Industry; Video Game Industry
Fang, Tommy Pan, Andy Wu, and David R. Clough. "Platform Diffusion at Temporary Gatherings: Social Coordination and Ecosystem Emergence." Art. 1. Strategic Management Journal 42, no. 2 (February 2021): 233–272. (Lead article.)
- 02 Jan 2018
- Research & Ideas
The Most Popular Stories and Research Papers of 2017
discusses what that means for consumer marketing. . Courage: The Defining Characteristic of Great Leaders Courageous leaders inspire employees, energize customers, and position their companies on the front... View Details
Keywords: by Sean Silverthorne
- 01 Dec 2018
- News
Sustaining Business And Society For The Long Term
clean energy technology, and customer demand for products and services. Another case looks at Norsk Gjenvinning, Norway’s largest supplier of recycling View Details
- May–June 2024
- Article
What Makes a Successful Celebrity Brand?
Celebrities have shifted from endorsing established brands to being influencers for established brands to drawing on their influence to create brands themselves. The authors examine what it takes to make celebrity brands work. View Details
Keywords: Celebrities; Celebrity Endorsement; Celebrity Management; Celebrity; Direct To Consumer Marketing; DTC; Influencer Marketing; Influencers; Influencer Advertising; Influencer; Brands and Branding; Product Marketing; Power and Influence; Advertising; Social Media; Consumer Products Industry; United States
Israeli, Ayelet, Jill Avery, Leonard A. Schlesinger, and Matt Higgins. "What Makes a Successful Celebrity Brand?" Harvard Business Review 102, no. 3 (May–June 2024): 50–55.
- 07 Dec 1999
- Research & Ideas
Henry Heinz and Brand Creation in the Late Nineteenth Century
strategic rationale of branding and its importance to competing effectively on the demand side of the economy. In a young market, he realized, consumers had to be able to... View Details
Keywords: by Nancy F. Koehn
- 2011
- Working Paper
Do Not Trash the Incentive! Monetary Incentives and Waste Sorting
By: Alessandro Bucciol, Natalia Montinari and Marco Piovesan
This paper examines whether monetary incentives are an effective tool for increasing domestic waste sorting. We exploit the exogenous variation in the pricing systems experienced during the 1999-2008 decade by the 95 municipalities in the district of Treviso (Italy).... View Details
Keywords: Household; Cost Management; Consumer Behavior; Wastes and Waste Processing; Motivation and Incentives; Public Administration Industry; Italy
Bucciol, Alessandro, Natalia Montinari, and Marco Piovesan. "Do Not Trash the Incentive! Monetary Incentives and Waste Sorting." Harvard Business School Working Paper, No. 11-093, March 2011.
- 08 May 2008
- Working Paper Summaries
Organizational Design and Control across Multiple Markets: The Case of Franchising in the Convenience Store Industry
- 01 Feb 1997
- News
Made, Not Born: HBS Courses and Entrepreneurial Management
venture capital, leveraged buyouts, mezzanine investments, buildups, and distressed debt. VCPE is designed to be useful not only to individuals whose eventual careers will demand expertise in markets,... View Details
- November 2012 (Revised July 2014)
- Supplement
Andrew Sullivan and Faraway Ltd (B): Sam Cartwright of Mothercare
By: Frank V. Cespedes and Alex Godden
The "Andrew Sullivan and Faraway Ltd" case series focuses on entrepreneurial selling, and is based on an older case study, "Deaver Brown and Cross River Inc." (9-394-042). It concerns two entrepreneurs, Andrew Sullivan and Hope Abasi, who have designed an innovative... View Details
Keywords: Entrepreneurship; Sales; Marketing; Management; Consumer Products Industry; United Kingdom
Cespedes, Frank V., and Alex Godden. "Andrew Sullivan and Faraway Ltd (B): Sam Cartwright of Mothercare." Harvard Business School Supplement 813-105, November 2012. (Revised July 2014.)
- 09 Oct 2001
- Research & Ideas
Five Questions for Paul Lawrence and Nitin Nohria
seemed obvious. Q: Customers are ruled by these four drives, just like everyone else. So what product, or product strategy, is needed to attract the four-drive customer? A: Those who study brands have found that great brands are based on a strong emotional connection... View Details
Keywords: by Sean Silverthorne
- 13 Jan 2021
- Research & Ideas
How 'Small C' Change Can Beat Large-Scale Rebuilding
Even as COVID vaccines begin early deployment, pressure on leaders continues to mount to engage in “Big C” change: rapid course corrections through job cuts, recruiting a fresh management team, and redesigning roles View Details
- 2020
- Working Paper
Automation and the Plight of Young Workers: Evidence from the Automation of Telephone Operation in the Early 20th Century
By: Daniel P. Gross and James J. Feigenbaum
Telephone operation was one of the most common jobs for young American women in the early 1900s. Between 1920 and 1940, AT&T adopted dial service in over half of U.S. telephone exchanges, automating away a legion of operators. We show that upon a city's adoption of... View Details
Keywords: Employment; Labor; Gender; Technology Adoption; History; Telecommunications Industry; United States
- 03 Jun 2020
- Blog Post
Jeff Surette and Mike Peters: A Winning Team at TB12
multiple sectors were managing through crisis, while building his own business acumen. Post HBS, Surette rejoined Parthenon for four years focusing on education and consumer goods consulting. Then when it... View Details
Keywords: Consumer Products / Retail