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  • 01 Jun 2011
  • News

The Best-Laid Plans

businesses create and post online video content. About a year later, the company shifted its focus to creating customized videos that target customers at different points in... View Details
Keywords: Julia Hanna; contests; Health, Social Assistance; Architectural, Engineering, and Related Services; Professional Services; Management, Scientific, and Technical Consulting Services; Professional Services
  • Profile

Marcela Sapone

$2 million seed round from Spark Capital’s Bijan Sabet, who was an early investor in Twitter and Tumblr, Alfred already boasts hundreds of customers and an idea that seems to be dialed into an expanding marketplace. Given her background,... View Details
  • 24 Sep 2021
  • Blog Post

Alumni Spotlight: Career Advice from Alums Working in Climate

corporations and governments alike need to focus on. Consequently, the career opportunities for MBAs are now unlimited- you can shape sustainability strategy at traditional companies and banks, drive products and operations at startups... View Details
  • 06 Dec 2021
  • News

Digitalization: The Key to the Future of HBS

and creative work and leave the heavy lifting—the type of work that happens today in spreadsheets and emails—to the platform. How is this digital transformation part of the School’s larger focus on digitalization? Digital transformation... View Details
Keywords: April White
  • 03 May 2021
  • What Do You Think?

Where Does CEO Activism Go From Here?

or product doing what is, on balance, good for the business? Will their identification with an issue attract more customers than it drives away? Will it attract the kind of employee who shares the values implied by the CEO’s position? Of... View Details
Keywords: by James Heskett
  • 21 Oct 2014
  • First Look

First Look: October 21

2009, the cofounders of Rent the Runway (RTR), a website that rented designer dresses, are debating whether to grow their startup at a measured pace and focus on improving operational effectiveness or raise a new round of venture capital... View Details
Keywords: Sean Silverthorne
  • 22 Jul 2002
  • Research & Ideas

How Business Strategy Tamed the “Invisible Hand”

continued in the 1960s, fueled by a booming stock market and corporate strategies that were heavily geared toward growth and diversification. In a classic 1960 article, "Marketing Myopia," Theodore Levitt was sharply critical of firms that seemed to View Details
Keywords: by Pankaj Ghemawat
  • 28 Oct 2008
  • First Look

First Look: October 28, 2008

Case 709-429 This case explores the role that MTV, with its heavy diet of music and general youth-oriented media content, plays in spreading public-service messaging to contain the scourge of HIV/AIDS worldwide. There is a focus... View Details
Keywords: Martha Lagace
  • 12 Apr 2023
  • News

Step Change

Finance Corporation, she was recommended for a role at Egypt's Ministry of Finance in 2010, working in the Macro Fiscal Policy Unit with a focus on energy subsidies and state debt. Enan, then 24 years old, leapt at the chance to work for... View Details
Keywords: Julia Hanna; entrepreneurship; women; venture capital; Egypt; developing economies; Finance
  • 13 Feb 2020
  • News

Not Throwing Away My Shot

to think about that, is if you had looked at a group of Americans in 1870 and described them, you would've said “American citizens.” By 1920 that group has become “American consumers.” So there's a flip. And what happens is entrepreneurs must become as good at making... View Details
  • 01 Sep 2015
  • News

Alumni and Faculty Books for September 2015

encounters; (2) focus on the few things that produce results and experiences for the right customers; (3) foster “both/and” thinking in designing winning operating strategies; (4) hire for attitude and train for skills; (5) ensure that... View Details
  • 09 Mar 2023
  • News

Four Alumni Clubs Mark Milestone Year

HBS senior lecturer David Edelman exploring "The Future of AI and the Customer Experience." Upcoming discussions in the series include "The Future of Leadership in the Digital Era," "ChatGPT and the Future of AI," and "The Future of... View Details
Keywords: Margie Kelley
  • 05 May 2003
  • Research & Ideas

Sharing the Responsibility of Corporate Governance

of integrity has to do it. In the same way that medical ethics do not compel a physician to do something that violates his or her own personal ethics, corporate law does not require directors to check their sense of right and wrong outside the boardroom door. A myopic... View Details
Keywords: by Carla Tishler
  • 05 Oct 2021
  • Blog Post

First-Gen Voices: Eric Westphal on Tapping into the Global Alumni Network & Making a Difference Across Borders

excited to focus on the Hack Brazil program that centered on supporting very early-stage entrepreneurs.” This experience helped Westphal solidify his interest in working directly with a founder over the summer. Westphal then focused his... View Details
  • 10 Apr 2018
  • First Look

First Look at New Research, April 10, 2018

customer value, and the transformation of the stores of offline-first retailers from fulfillment-dominant centers into experience-dominant centers, which simultaneously reduce store size and inventory while improving the View Details
Keywords: Sean Silverthorne
  • September 2019 (Revised May 2020)
  • Supplement

Keroche (E): Considering Additional Capacity

By: Ramon Casadesus-Masanell and Pippa Tubman Armerding
This case describes Keroche’s growth after entering the beer business in 2008. Although the company was operating at full capacity and not able to fulfill all of its orders, Tabitha Karanja had set a goal of growing Keroche’s share of the Kenyan beer market from... View Details
Keywords: Keroche; Alcohol; Alcoholic Beverages; Beer; Beer Market; Premium Beer; Manufacturing; Production; Production Capacity; Capacity; Business Ventures; Business Exit or Shutdown; Business Growth and Maturation; Business Startups; Small Business; Family Business; Crime and Corruption; Customer Focus and Relationships; Decisions; Income; Demographics; Geographic Scope; Geographic Location; Goods and Commodities; Government Legislation; Growth and Development; Business History; Lawsuits and Litigation; Laws and Statutes; Lawfulness; Goals and Objectives; Consumer Behavior; Market Entry and Exit; Problems and Challenges; Safety; Social Issues; Poverty; Strategy; Competition; Entrepreneurship; Investment; Financing and Loans; Manufacturing Industry; Food and Beverage Industry
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  • 27 Jun 2017
  • First Look

First Look at New Research and Ideas, June 27

additional countries in Central Asia: Armenia, Azerbaijan, Georgia, Kazakhstan, Kirgizstan, Tajikistan, Turkmenistan, and Uzbekistan. With seemingly competing instructions to accelerate growth, while not diluting focus in Turkey or... View Details
Keywords: Sean Silverthorne
  • 25 Sep 2012
  • First Look

First Look: September 25

one's own stories. Second, I focus on the rationale set forth to justify not only the taboo but also its limitations. Third, I examine what distance entails and how involvement, far from lessening distance, creates opportunities for... View Details
Keywords: Sean Silverthorne
  • 28 Apr 2015
  • First Look

First Look: April 28

enlightening guide, they show how Gates, Grove, and Jobs approached strategy and execution in remarkably similar ways-yet markedly differently from their erstwhile competitors-keeping their focus on five strategic rules. Strategy Rules... View Details
Keywords: Sean Silverthorne
  • 08 May 2007
  • First Look

First Look: May 8, 2007

special focus is the influence that the EU accession process has on the Latvian economy and on economic policy choices in the country. Challenges students to discuss how the environment changes as EU membership is achieved, and which new... View Details
Keywords: Martha Lagace