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- August 1995 (Revised January 1997)
- Exercise
Consumer Behavior Exercise (D)
By: John A. Deighton and Susan M. Fournier
Students are instructed to interview a recent purchaser of a low-involvement product or service in depth about his/her ownership and usage experiences. The exercise provides students with first-hand understanding of important concepts in consumption domain (e.g.,... View Details
Keywords: Consumer Behavior
- August 1995 (Revised January 1997)
- Exercise
Consumer Behavior Exercise (E)
By: John A. Deighton and Susan M. Fournier
Students are instructed to interview a recent purchaser of a high-involvement product or service in depth about his/her ownership and usage experiences. The exercise provides students with first-hand understanding of important concepts in consumption domain (e.g.,... View Details
Keywords: Consumer Behavior
- August 1995 (Revised January 1997)
- Exercise
Consumer Behavior Exercise (F)
By: John A. Deighton and Susan M. Fournier
Students are instructed to interview a recent purchaser of a high-involvement/ego-expressive product or service in depth about his/her ownership and usage experiences. The exercise provides students with first-hand understanding of important concepts in consumption... View Details
Keywords: Consumer Behavior
- August 1995 (Revised July 1997)
- Case
H.E. Butt Grocery Company: A Leader in ECR Implementation (A) (Abridged)
Describes the industry context that has resulted in the development of efficient consumer response (ECR) within the grocery industry and its adoption by H.E. Butt Grocery Co. View Details
- August 1995
- Teaching Note
Polaroid Corporation: European Distribution System TN
By: Janice H. Hammond and Afroze A Mohammed
Teaching Note for (9-695-038). View Details
- August 1995 (Revised December 2006)
- Case
Stonehaven, Inc.
By: H. Kent Bowen and Ramchandran Jaikumar
Stonehaven is a disguised version of a shoe factory located in Central Europe that must respond quickly to mix and volume changes for the U.S.-based company. Shoemaking involves several distinctly different processes, which must be designed and managed in a way to give... View Details
- July 1995
- Teaching Note
Merloni Elettrodomestici SpA: The Transit Point Experiment TN
Teaching Note for (9-690-003). View Details
- July 1995 (Revised April 1996)
- Case
Chandler Home Products (B) (Abridged)
By: Robert H. Hayes
Keywords: Consumer Products Industry
- June 1995
- Teaching Note
Barilla SpA (A-D) TN
Teaching Note for (9-694-046), (9-695-064), (9-695-065), and (9-695-066). View Details
- June 1995 (Revised July 2006)
- Supplement
Barilla SpA (B)
Supplements the (A) case. View Details
Keywords: Production; Distribution; Sales; Demand and Consumers; Programs; Food and Beverage Industry; Italy
- June 1995 (Revised July 2006)
- Supplement
Barilla SpA (D): JITD Problem Resolution
Supplements the (A) case. View Details
- June 1995
- Case
Polaroid Corporation: European Distribution System
By: Janice H. Hammond and Afroze A Mohammed
Describes distribution operations in Polaroid Europe. In the late 1980s, Polaroid senior management in the United States proposed moving from a system of 12 decentralized warehouses to a centralized distribution system in which all inventory for European retailers... View Details
- April 1995 (Revised March 1998)
- Case
Disposable Diaper Industry in 1994, The
By: Stephen P. Bradley and Takia Mahmood
Updates the developments in the disposable diaper industry from 1984 to 1994. The key issue is Procter & Gamble's response to the continuing erosion of market share. View Details
- April 1995
- Teaching Note
Freemark Abbey Winery TN
By: David E. Bell
Teaching Note for (9-181-027). View Details
- March 1995 (Revised March 2001)
- Case
The Black & Decker Corporation (A): Power Tools Division
By: Robert J. Dolan
Presents Black & Decker's performance against a Japanese competitor and others in the power tools market. Black & Decker is anxious to regain its market share leadership in particular segments of the market. View Details
- March 1995 (Revised June 1995)
- Supplement
The Black & Decker Corporation (B): "Operation Sudden Impact"
By: Robert J. Dolan
Describes Black & Decker's strategy for the tradesmen market. View Details
- March 1995
- Supplement
The Black & Decker Corporation (C): "Operation Sudden Impact" Results, 1992-94
By: Robert J. Dolan
Describes the initial results of Black & Decker's strategy in the United States. View Details
- March 1995
- Supplement
The Black & Decker Corporation (D): DeWalt Opportunities in Europe and Japan
By: Robert J. Dolan
Describes Black & Decker's challenges in international markets, particularly in Europe and Japan. View Details
- Article
A Brand's Eye View of Response Segmentation in Consumer Choice Behavior
By: Randolph E. Bucklin, Sunil Gupta and Sangman Han