Publications

March 2013
Article

For Mobile Devices, Think Apps, Not Ads

By: Sunil Gupta

Many companies envision mobile ads becoming an integral part of their communications strategies. But there's a growing consensus that ads don't work on mobile devices; consumers just don't like them. Instead of creating tiny banner ads, smart marketers will turn to... View Details

Keywords: Applications and Software; Advertising; Mobile and Wireless Technology; Innovation and Invention

March 2010 (Revised April 2014)
Case

American Well: The Doctor Will E-See You Now

By: Elie Ofek and Ron Laufer

What is next for healthcare IT provider American Well, whose innovative Online Care technology allows physicians to deliver care to patients online in real time? Using American Well's platform, patients with non-emergency health concerns can communicate with physicians... View Details

Keywords: Entrepreneurship; Health Care and Treatment; Technological Innovation; Growth and Development Strategy; Market Entry and Exit; Service Delivery; Online Technology; Health Industry

July 2024
Case

Titan: OceanGate's Tragedy of Titanic Proportions

By: Aiyesha Dey, Joseph Pacelli, James Barnett and ZeSean Ali

In June 2023, OceanGate’s Titan submersible imploded attempting to reach the Titanic shipwreck site 3,800 meters below sea level. All five passengers aboard died, including OceanGate founder and CEO Stockton Rush. Before the tragedy, many in the deep-sea exploration... View Details

Keywords: Analysis; Decision Making; Ethics; Leadership; Risk and Uncertainty; Safety; Entertainment and Recreation Industry; Technology Industry; Tourism Industry; Transportation Industry; Atlantic Ocean; North America; Washington (state, US)

February 2003
Case

UNICEF

By: John A. Quelch

In September 2002, Marjorie Newman-Williams, director of communication for UNICEF, is poised to present the results of a two-year rebranding process at the annual meeting of the national committee heads. This case describes the organization and highlights the... View Details

Keywords: Strategy; Nonprofit Organizations; Brands and Branding

06 Jul 2014
News

Business must align with schools to close "skills gap"

06 Oct 2023
Book

Yes, You Can Radically Change Your Organization in One Week

communication culprits. Often, people didn't honor the past. A new leader will come in and essentially say, ‘In the past, people were dumb and lazy, but now I'm here with my new ideas, and it's going to be good.’ People who were in the... View Details

Keywords: by Kristen Senz

Web

Program for Research in Markets & Organizations - Doctoral

research on a variety of cutting-edge ideas. The primary goal of the program is to build and foster a strong community of scholars committed to excellence in research as part of the Harvard Summer Undergraduate Research Village. PRIMO... View Details

Web

Application Requirements - Doctoral

will not count it toward our lifetime limit of three total applications that an individual may submit due to the global pandemic. APPLY FOR A PROGRAM Your journey starts now. Join a community of scholars shaping the future of business.... View Details

02 Aug 2021
Blog Post

ALUMNI WORK TO REVERSE BIAS THROUGH PHILANTHROPY

racial injustice in the United States to send shock waves across the globe. But in their wake—and in the midst of a pandemic that has hit communities of color hard—urgent calls for a long-overdue racial reckoning are inspiring innovative... View Details

October 2003 (Revised April 2006)
Background Note

Moral Reasoning: A Practical Guide for Leaders

By: Sandra J. Sucher

We encounter moral or ethical challenges in our professional lives, in our close relationships, and as members of the broader communities that we are part of. This methodology demonstrates how moral reasoning works and how it can be integrated into a problem-solving... View Details

Keywords: Decision Making; Moral Sensibility; Management Systems; Problems and Challenges; Civil Society or Community

25 Feb 2011
News

Rebuilding Egypt: How companies can fill the vacuum of trust

14 Oct 2022
News

Baker Library Update: Q+A with Executive Director Ken Peterson

11 Jan 2017
News

How do we solve the crisis in cancer communication?

25 Apr 2022
Video

Winning the War of the Future: Cyber, Disinformation, and AI

January 1992 (Revised August 1992)
Case

Lexon Corp. (A)

By: Lynn S. Paine

A general manager at Lexon Computer Corp. must decide whether interception and surveillance of employees' e-mail is acceptable company practice, and whether to follow the advice of his computer operations manager who wants to fire the person who complained that the... View Details

Keywords: Information; Rights; Managerial Roles; Interpersonal Communication; Employee Relationship Management; Ethics; Computer Industry

Web

Tuition & Financial Support - Doctoral

level of access to resources ” A Jay Holmgren Research Resources Research Resources ADMISSIONS Your journey starts now. Join a community of scholars shaping the future of business. Admissions View Details

October 1998
Case

Farallon Capital Management: Risk Arbitrage (B)

By: Andre F. Perold and Robert Howard

Farallon Capital Management, an investment firm that specializes in risk arbitrage, has taken significant long and short positions in MCI Communications and British Telecommunications, respectively, in the belief that the proposed merger of these firms will be... View Details

Keywords: Mergers and Acquisitions; Capital Markets; Investment; Risk Management; Strategy; Financial Services Industry

June 2014
Teaching Note

Steve Carpenter at Cake Financial

By: Thomas R. Eisenmann

After investing $9 million of venture capital, Cake Financial had failed to reach critical mass. In early 2010 Cake's assets were sold and the company was dissolved. Founded in 2006, the San Francisco-based Internet company allowed users to monitor their investments... View Details

Keywords: Corporate Entrepreneurship; Business or Company Management; Business Model; Growth and Development Strategy; Business Strategy; Internet; Financial Services Industry; Web Services Industry

December 1990
Case

Allen-Bradley's ICCG: Repositioning for the 1990s

By: Nitin Nohria

Allen-Bradley's Industrial Computer and Communication Group (ICCG) underwent a period of rapid transformation in the 1980s, instituting a wide array of innovations from product development to information systems. In 1990 the Ohio-based group announced a major... View Details

Keywords: Organizational Change and Adaptation; Technological Innovation; Information Technology; Organizational Culture; Business Organization; Problems and Challenges; Information Technology Industry