Publications

04 Aug 2014
Op-Ed

Why Small-Business Lending Is Not Recovering

more tentative for small firms than for large firms. Regarding points of access to capital, community banks have long been crucial to small business lending. But community bank failures have been high and... View Details

Keywords: by Karen Mills; Banking; Financial Services

May 2014
Supplement

RCA: Color Television and the Department of Justice (B)

By: Willy C. Shih and Gregory Dieterich

This case is a supplement to 614-072, which examines the early history of the color television receiver market, and the global consequences of an historic 1958 consent decree with the U.S. Department of Justice that opened RCA's patents to licensing by domestic... View Details

Keywords: Intellectual Property; Patents; Rights; Business Strategy; Competitive Strategy; Corporate Strategy; Business History; Information Technology; Information Infrastructure; Communications Industry; Communications Industry; Communications Industry; United States; Japan

Web

BiGS Research | Institute for Business in Global Society

world. Research Projects The Green Industrial Strategy Project A partnership between the Institute for Business in Global Society and the Berkeley Economy and Society Initiative, The Green Industrial... View Details

April 1989
Case

News and No Comment at Emery Air Freight

By: Stephen A. Greyser and Norman Klein

A reporter from a regional newspaper examines several major news stories that address significant recent developments at Emery Air Freight. His concerns invite discussion of the implications of Emery's apparent "no comment" policy and other factors that can lead to... View Details

Keywords: Reputation; Newspapers; Communication Strategy; Shipping Industry

Fast Answer

Music & Activism: Market Research Resources

including industry revenue, top selling musicians, album downloads, and consumer spend. Google Trends - How to Explore Results by Region Find web search trends by... View Details

September 1994 (Revised January 1997)
Case

This Case Sucks: Beavis, Butt-head, and TV Content (A)

By: Joseph L. Badaracco Jr. and Jerry Useem

Beginning in 1992, "Beavis and Butt-head," an animated series on MTV about two uncivilized teenaged misfits, became both a runaway popular sensation and the symbol of a heated national debate about violent and inappropriate programming on television. Especially after... View Details

Keywords: Debates; Decision Choices and Conditions; Animation Entertainment; Fairness; Governance Controls; Media; Outcome or Result; Social Issues; Entertainment and Recreation Industry

October 2013 (Revised November 2015)
Case

Southwire and 12 For Life: Scaling Up? (A)

By: Jan W. Rivkin and Ryan Lee

Southwire, a leading maker of cable based in rural Georgia, has partnered with the local school system to staff a factory with at-risk high school students. The positive impact on student outcomes has been remarkable, and the factory makes a profit for the company. Now... View Details

Keywords: Partners and Partnerships; Production; Education; Business and Community Relations; Manufacturing Industry; Education Industry

14 Jan 2014
News

Spreading the Seeds of Entrepreneurship

seeds of entrepreneurship among rural youth in America's heartland. Schultz is the founder and CEO of Agracel, an industrial development firm that focuses on rural America. Since 1986, Agracel, based in Effingham, Illinois, has completed... View Details

Keywords: CEO (Creating Entrepreneurial Opportunities); Educational Services; Agriculture; Manufacturing

September 2012 (Revised May 2015)
Case

Philips-Visicu

By: Regina E. Herzlinger, Natalie Kindred and Sara M. McKinley

Would the advent of global payment models and ACOs create sufficient demand for a telemedicine offering covering the care continuum, from hospitals to the home? This was the decision facing Royal Philips Electronics (Philips), the Netherlands-based producer of... View Details

01 Oct 2001
Research & Ideas

Connecting With Nonprofits

organizational marketing. Understanding Cross-sector Collaboration My field-based research on collaborations between businesses and nonprofits, encompassing a wide range of industries and social sectors, revealed a distinctive pattern in... View Details

Keywords: by James Austin

01 Jun 2015
News

Screen Grab

for soccer fans, FirstRowSports. The NFL’s as-yet-unnamed foray into online streaming will test the waters with an October 25 game only available online. The cable and telecom industry has taken note, evidenced by its heavy lobbying... View Details

Keywords: Julia Hanna; HBO; Netflix; Hulu; Vimeo; YouTube; Telecommunications; Information; Arts, Entertainment

September 2007 (Revised December 2008)
Case

Michael Fernandes at Nicholas Piramal

By: Michel Anteby and Nitin Nohria

Michael Fernandes, the Director of Custom Manufacturing Operations at the pharmaceutical company Nicholas Piramal India Limited (NPIL), schedules a meeting with three of his reports, whose interpersonal conflicts with one another are causing his business development... View Details

Keywords: Interpersonal Communication; Management Skills; Groups and Teams; Conflict Management; Cooperation; Pharmaceutical Industry; India; United Kingdom; Canada

21 Apr 2015
News

The Special Ops Program That Put Woman in Afghanistan Warzones

Keywords: Publishing Industries (except Internet); Publishing Industries (except Internet)

November 1990 (Revised June 2004)
Case

McDonald's and the Environment

McDonald's decides to withdraw its polystyrene plastic packaging for sandwiches and hamburgers after years of defending itself against environmental critics. The decision occurs in the midst of a six-month Joint Task Force study, with the nonprofit Environmental... View Details

Keywords: Announcements; Change Management; Corporate Social Responsibility and Impact; Environmental Sustainability; Retail Industry; Food and Beverage Industry; United States

2013
Working Paper

Visualizing and Measuring Enterprise Application Architecture: An Exploratory Telecom Case

By: Robert Lagerstrom, Carliss Y. Baldwin, Alan MacCormack and Stephan Aier

We test a method for visualizing and measuring enterprise application architectures. The method was designed and previously used to reveal the hidden internal architectural structure of software applications. The focus of this paper is to test if it can also uncover... View Details

Keywords: Communication Technology; Complexity; Applications and Software; Product Design; Telecommunications Industry

Read Now

August 2018
Teaching Note

Magpie: Developing and Using Buyer Personas

By: Frank V. Cespedes

Teaching Note for HBS No. 818-013. Magpie is a startup with a platform that allows publishers to natively tag the products discussed in their content and thus allows consumers to purchase those products without needing to leave that publisher’s web page. A key aspect... View Details

Keywords: Buying Process; Marketing; Sales; Distribution Channels; Segmentation; Entrepreneurship; Social Media; Consumer Products Industry; Consumer Products Industry; United States