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Show Results For
- All HBS Web
(2,949)
- People (4)
- News (659)
- Research (1,819)
- Events (4)
- Multimedia (5)
- Faculty Publications (1,089)
- 01 Jun 2011
- News
Alumni Books
requirements with life obligations and to persuade managers to adopt these custom-fit work strategies to improve their bottom line. Telling the stories of people at companies like JetBlue, Ernst & Young, and Best Buy, the authors discuss... View Details
- 23 May 2000
- Research & Ideas
Minding the Muse: The Impact of Downsizing on Corporate Creativity
pharmaceutical firms that rely on creativity," she says. "Today's fast-changing global markets place increased pressure on companies of every kind to continuously create new products, services, and competitive strategies if they... View Details
Keywords: by Peter K. Jacobs
- 01 Dec 2003
- News
Meg's World
joining eBay in 1998. Unassuming and low-key, Whitman told Fortune (August 11, 2003) that all the credit for her success goes to eBay’s customers: “This company truly is built by the community of users.” View Details
- March 2014
- Teaching Note
Roll Back Malaria and BCG: The Change Initiative
By: Nava Ashraf and Natalie Kindred
- 06 Dec 2017
- Blog Post
The 23rd Annual Harvard Business School Tech Conference
However, we did not want to just stop there. We took our discussions and conversations a step further to talk about the responsibilities that we have as current and future leaders to make the technology community more inclusive and... View Details
Keywords: Technology
- Web
Special Assistant to the CEO | Social Enterprise | Harvard Business School
HBS was to strengthen my aptitude to do community and economic development work at greater scale,” Michael says. Anticipating the fellowship year ahead, he hopes to “make headway on innovative new investment opportunities or View Details
- 2019
- Working Paper
Persuasive Propaganda During the 2015 Argentine Ballotage
By: Rafael Di Tella, Sebastian Galiani and Ernesto Schargrodsky
We study a propaganda campaign sponsored by the government against the main political challenger in the days preceding the 2015 Argentine runoff presidential election. Subjects in the treatment group watched an “ad” initially aired during soccer transmissions that was... View Details
Keywords: Propaganda; Persuasion; Voting; Political Elections; Government and Politics; Communication Strategy; Power and Influence; Public Opinion; Argentina
Di Tella, Rafael, Sebastian Galiani, and Ernesto Schargrodsky. "Persuasive Propaganda During the 2015 Argentine Ballotage." Harvard Business School Working Paper, No. 20-030, September 2019. (Revised November 2019.)
- April 2011
- Case
Shimano: The Intel of the Bicycle Business
By: Hirotaka Takeuchi and Carin-Isabel Knoop
Shimano, known as the Intel of the bicycle business, is contemplating on investing in a new growth market, namely the comfort bicycle market. View Details
- 24 Aug 2021
- News
What We Still Need to Learn about AI in Marketing — and Beyond
- 01 Sep 2003
- News
The Levitt Brand
A consultant and professor with a Ph.D. in economics from Ohio State University, Ted Levitt had already published two articles in the Harvard Business Review when he joined the HBS faculty in 1959. One year later, observed HBS marketing professor emeritus Stephen A.... View Details
- 27 Sep 2010
- News
Managing Water as Scarcity Looms
- 07 Dec 2015
- News
Making Higher Ed Accessible to Africans
his days overseeing strategy and business development. “I’m into this physically, emotionally, and spiritually,” he says. “What we're doing hasn’t been done before in this part of the world, and it has the power to transform the... View Details
- 01 Dec 2005
- News
Buy the Book
television, and sports.” Deighton examines three classic ages of marketing by contrasting the strategies of the publishing industry, James Patterson, and book clubs. In 19th-century agricultural marketing, farmers transported their crops... View Details
- 21 Jul 2009
- First Look
First Look: July 21
communication but also to less experimentation and less information collection. When two firms that are each internally homogenous but different from each other, merge, the above results translate to specific predictions how the change in... View Details
Keywords: Martha Lagace
- 01 Jun 2016
- News
Prima Datarina
and more experimental pieces, Boston Ballet has to sell tickets, which is easier to do for a Saturday showing of Cinderella, for example, than a Wednesday evening performance of contemporary works. To address that challenge—and engage a broader audience—Hodges turned... View Details
Keywords: Julia Hanna
- Web
Providing Scholarships for Impact on a Sector | Social Enterprise | Harvard Business School
Providing Scholarships for Impact on a Sector In debating how to approach its support of nonprofit leaders to attend HBS executive education programs, the Harvard Club of Australia–Victoria decided the best strategy was to make an impact... View Details
- 27 Apr 2009
- Research & Ideas
Building Businesses in Turbulent Times
services. In health care, nursing services, community social services, mental health services, and home health-care services are on the rise. One executive recently told me that his firm's business training services were up over 400... View Details
Keywords: by Staff
- May 2009 (Revised December 2009)
- Teaching Note
Reliance Baking Soda: Optimizing Promotional Spending (Brief Case)
By: John A. Quelch and Heather Beckham
Teaching Note to Briefcase 4128 View Details
- 01 Dec 2016
- News
Inside the Bestseller List with James Andrew Miller
inside look at ESPN, with author Tom Shales—both bestsellers. “I love looking at organizations and studying and reporting on how they operate, what the culture is inside, and how the strategy changes over the course of a company’s life,”... View Details
- 01 Mar 2007
- News
The Winning Season
and see how the fan experience is and if there are any issues with the park,” he says. “So far, the response has been great. The challenge was not so much the quality of the ballpark as it was the strong association the community had with... View Details