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Show Results For
- All HBS Web
(3,825)
- People (15)
- News (949)
- Research (2,094)
- Events (8)
- Multimedia (71)
- Faculty Publications (1,494)
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- 24 Apr 2006
- Research & Ideas
Managing Alignment as a Process
men's outdoor shoes and clothing had become saturated. A comprehensive strategy review revealed that the Sport-Man brand could be extended to other apparel lines. Furthermore, its retail footprint in major... View Details
- 28 Jun 2018
- Cold Call Podcast
L.A. Philharmonic Shows the American Symphony Orchestra Isn’t Dead Yet
- 25 Sep 2000
- Research & Ideas
Cyber-Marketing: Scouting the Digital Communications Frontier
television brings people together and lets advertisers build giant brands and promote broad cultural trends, the Web segments the audience into small pockets of interest. Mass... View Details
Keywords: by Peter K. Jacobs
- March 2020 (Revised July 2022)
- Case
Levi Strauss (A): A Pioneer Lost in the Wilderness
By: Joshua Margolis, Ashish Nanda, Margaret Cross, Imran Manji and Bismah Rahmat
In 2011, newly appointed CEO Chip Bergh needed to urgently turn around the iconic but floundering denim apparel firm, Levi Strauss & Co. (LS&Co.) Famous for its blue jeans, LS&Co. had suffered a decline in revenue of 29% from $6.8 billion in 1997 to $4.8 billion in... View Details
- 13 Jul 2010
- First Look
First Look: July 13
ultimatum from Walmart, his largest customer, about his largest and most profitable product line: "We're dropping it." Among its hosiery products, the Kentucky Derby Hosiery Co. produces and sells... View Details
Keywords: Martha Lagace
- September 1981 (Revised September 1986)
- Case
Steinway & Sons
By: David A. Garvin
Considers whether Steinway should reintroduce a long-discontinued product line to meet competition from the Japanese. Raises the issue of just how quality is defined in this market. Looks closely at a production process relying on craft skills. Students have the... View Details
Garvin, David A. "Steinway & Sons." Harvard Business School Case 682-025, September 1981. (Revised September 1986.)
- 21 May 2007
- Research & Ideas
Fixing the Marketing-CEO Disconnect
decisions, but no one is singularly accountable for the results. Second, responsibility for brand equity still resides in the marketing function, yet brand equity has never been more volatile View Details
Keywords: by Sean Silverthorne
- 26 Jan 2016
- First Look
January 26, 2016
paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=50433 Harvard Business School Case 515-072 onefinestay Miranda Cresswell, marketing director, and Greg Marsh, founder and CEO of onefinestay, were... View Details
Keywords: Sean Silverthorne
- 02 Jun 2014
- Research & Ideas
Excerpt: ‘A Social Strategy’
benefit. In the first instance, observing that millions of people connect to friends and strangers on social platforms, some companies have chosen to enter the fray in a similar way, by trying to build relationships with people online as... View Details
- March 2011 (Revised March 2021)
- Teaching Note
Terror at the Taj Bombay: Customer-Centric Leadership
By: Rohit Deshpande
Teaching Note for 511703. View Details
- April 2005 (Revised March 2006)
- Case
Change at Whirlpool Corporation (A)
By: Jan W. Rivkin, Dorothy A. Leonard and Gary Hamel
In 1998, the CEO of Whirlpool Corp. decides to change the company's strategy significantly to escape an increasingly unattractive "stalemate" in the appliance industry. The change he proposes involves a fundamental shift in the company's focus--from manufacturing to... View Details
Keywords: Organizational Change and Adaptation; Change Management; Competitive Advantage; Strategic Planning; Production; Brands and Branding; Management Teams; Consumer Products Industry; United States
Rivkin, Jan W., Dorothy A. Leonard, and Gary Hamel. "Change at Whirlpool Corporation (A)." Harvard Business School Case 705-462, April 2005. (Revised March 2006.)
- 14 Feb 2017
- First Look
First Look at New Research: February 14
areas, whereas midscale stores enter less populated, lower-income areas. We find positive causal brand effects for specific upscale and midscale stores, above and beyond market... View Details
Keywords: Sean Silverthorne
- 02 Apr 2008
- Research & Ideas
Four Companies that Conquered America
efficiencies, and by having the highly respected CEO of one of the acquired entities lead the combined U.S. organization. Meanwhile, RBS is building its B2B brand with institutional clients on Wall Street.... View Details
Keywords: by John Quelch
- 11 Jun 2001
- Research & Ideas
E-Commerce Unplugged
In this excerpt, Nohria and Leestma outline the challenges and rewards awaiting businesses that target the mobile-commerce customer. The best place to start? Develop a thorough knowledge of consumer... View Details
Keywords: by Nitin Nohria & Marty Leestma
- 03 Dec 2007
- Research & Ideas
Authenticity over Exaggeration: The New Rule in Advertising
methods rather than by going directly at the enemy." Instead of overwhelming consumers with a message, get them talking by presenting a topic they want to discuss. Then stand back and cross your fingers. "When a View Details
- 13 Apr 2010
- First Look
First Look: April 13
case:http://cb.hbsp.harvard.edu/cb/product/910017-PDF-ENG Transforming ASUSTeK: Breaking from the Past Willy Shih, Ho Howard Yu, and Hung-Chang ChiuHarvard Business School Case 610-041 What happens when an original design manufacturer... View Details
Keywords: Martha Lagace
- 07 Apr 2003
- What Do You Think?
Should Global Business Initiatives Be Devalued?
extent should they take responsibility for building the brands of several countries in which they do substantial amounts of business? And just how is this done most effectively? What do you think? Original... View Details
Keywords: by James Heskett
- April 2004
- Teaching Note
Marks & Spencer: The Phoenix Rises (Multi-Media Case)
By: Joseph L. Bower
Teaching Note to (9-304-034). View Details
- June 2009
- Supplement
Mary Kay Inc.: Asian Market Entry (B)
By: John A. Quelch
By 2008, over half of Mary Kay Cosmetics' $2.8 billion sales were from outside the U.S. Sales from China exceeded $500 million in 2008 through over 450,000 beauty consultants. China was Mary Kay Cosmetics' second most important national market with revenues growing at... View Details
Keywords: Global Strategy; Growth and Development Strategy; Brands and Branding; Emerging Markets; Market Entry and Exit; Beauty and Cosmetics Industry; Asia; China
Quelch, John A. "Mary Kay Inc.: Asian Market Entry (B)." Harvard Business School Supplement 509-067, June 2009.
- 12 Oct 1999
- Research & Ideas
Confronting the Challenges that Face Bricks-and-Mortar Stores
grocery-shopping system that grouped cold cereals by their main ingredients (rice, corn, or wheat, for example). Many shoppers had trouble finding their favorite brands because they didn't know the ingredients. Lesson 6: Study The Effects... View Details