Publications

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21 Mar 2016
HBS Case

Can Customer Reviews Be 'Managed?'

“We’ve studied many industries and the biggest impact, biggest factor that impact peoples’ decisions making is word-of-mouth.” By their claim they’re kind of saying companies should focus much less on... View Details

Keywords: by Brian Kenny; Advertising; Travel

06 Oct 2015
First Look

October 6, 2015

University Press The Cambridge Handbook of Consumer Psychology By: Norton, Michael I., Derek D. Rucker, and Cait Lamberton, eds. Abstract—Why do consumers make the purchases they do, and which ones make them... View Details

Keywords: Sean Silverthorne

Research Summary

Sell-Side Analysts and Legacy Spinoffs

This paper investigates how well analysts do at evaluating spinoffs of legacy businesses vis-à-vis other spinoffs. Analysts appear to be far more conservative in the earnings forecasts they make for legacy businesses and their parents than they are for... View Details

September 1998
Case

Vanguard Group, Inc. (1998), The

By: Andre F. Perold

Since the beginning of 1997, Vanguard's assets under management have increased more than 60% from $240 billion to almost $400 billion, making it second in market share only to Fidelity. Vanguard views this success as another vindication of its low-cost strategy of... View Details

Keywords: Asset Management; Cost Management; Investment Funds; Product; Service Operations; Performance Expectations; Competition; Consolidation; Expansion; Internet; Financial Services Industry

October 2015 (Revised September 2016)
Case

The Transformation of Mudo

By: Anthony J. Mayo, Esel Çekin and Çiğdem Çelik

After 16 years in management consulting, Barış Karakullukçu left to become the CEO of Mudo in 2012, one of the best-known names in Turkey's retail industry. She was tasked with leading Mudo's transition from a family business to a more institutionalized, corporate... View Details

Keywords: Leadership; Management Challenges; Emerging Market; Retail; Second-generation; Operational Efficiency; Performance Management; Corporate Culture; Growth; Leading Change; Family Business; Organizational Culture; Emerging Markets; Family Ownership; Transformation; Performance Improvement; Growth and Development Strategy; Retail Industry; Turkey

Article

Enfranchisement of Service Workers

By: Leonard A. Schlesinger and James Heskett

Enfranchisement is achieved through an integration of empowerment with methods of pay for performance. Evidence from Ito Yokado Group in Japan and Nordstrom in the US demonstrates the positive effects of enfranchisement. Successful efforts to enfranchise employees: 1.... View Details

Keywords: Motivation and Incentives; Franchise Ownership; Employees; Compensation and Benefits; Service Industry; Japan; United States

February 1990
Background Note

Information Technology in Organizations: Emerging Issues in Ethics and Policy

Introduces a framework for identifying and analyzing the ethical and policy issues triggered by the various capabilities of information technology (IT). Ten IT capabilities are defined (access, capture, speed, permanence/storage. duplication, tracking, monitoring, data... View Details

Keywords: Rights; Information Technology; Ethics; Organizations; Policy

November 2001
Case

Naming the Edsel (Condensed)

Reveals the interesting and unusual story behind Ford's selection of "Edsel" as the new brand name for its ill-fated 1957 new product launch. Noteworthy as perhaps the most extensive, creative, and politically charged naming stories on record. Although both... View Details

Keywords: Customers; Marketing Strategy; Brands and Branding; Auto Industry

19 May 2016
News

Faculty Offer Words of Wisdom for Graduates

April 1985
Case

SEEQ Technology--1984

By: Kim B. Clark

Examines a decision about product and process technology facing a small, three-year old semiconductor company. The company must decide between pursuing a well-defined technology (N-MOS) with significant short-term advantages or an advanced technology (CMOS) that has... View Details

Keywords: Cost vs Benefits; Decision Choices and Conditions; Semiconductor Industry

March 2020
Article

Is This My Group or Not? The Role of Ensemble Coding of Emotional Expressions in Group Categorization

By: Amit Goldenberg, Timothy D. Sweeny, Emmanuel Shpigel and James J. Gross

When exposed to others’ emotional responses, people often make rapid decisions as to whether these others are members of their group or not. These group categorization decisions have been shown to be extremely important to understanding group behavior. Yet, despite... View Details

Keywords: Categorization; Ensemble Coding; Summary Statistical Perception; Social Cognition; Emotions; Perception; Groups and Teams

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07 Nov 2016
HBS Seminar

Vishal Gaur, Johnson, Cornell University

September 2001 (Revised July 2002)
Case

Fraud Prevention at Omni Bank

By: Frances X. Frei and Hanna Rodriguez-Farrar

Omni Bank is undergoing a merger and has two important decisions ahead. First, should it enforce the use of its model-driven approach to interacting with customers at the recently acquired Friends Savings and Loan branches. Friends has a culture of personal touch with... View Details

Keywords: Mergers and Acquisitions; Business Model; Crime and Corruption; Customer Relationship Management; Decisions; Banks and Banking; Banking Industry

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April 2020
Supplement

Cisco Systems and OpenDNS: Strategic Integration (B)

By: Andy Wu and David Wang

With more than 72,000 employees and revenues approaching the $50B mark, Cisco Systems is one of the largest information technology and networking firms globally. As the company grew and expanded into different lines of businesses, Cisco consistently looked outwards for... View Details

Keywords: Mergers and Acquisitions; Integration; Corporate Strategy; Change Management; Entrepreneurship; Organizational Culture; Information Technology Industry

December 2017 (Revised January 2018)
Teaching Note

Bega Cheese: Bidding to Bring Vegemite Back Home

By: Benjamin C. Esty, Lauren G. Pickle and Greg Saldutte

In January 2017, the leadership team of Bega Cheese—the Australian dairy company—was considering a bid for Mondelēz International’s Australia and New Zealand (ANZ) grocery business which included several leading consumer brands such as Vegemite, the iconic Australian... View Details

May 2010 (Revised January 2014)
Case

Water Shortage and Property Investing in Mexico City

By: John D. Macomber, Regina Garcia-Cuellar and Griffin James

A commercial property company evaluates water risks including the government's ability to remedy, the company's operating exposure and mitigation, and whether to relocate because of water risk. A real estate fund manager assesses investment prospects in Mexico City in... View Details

Keywords: Private Equity; Investment; Risk Management; Infrastructure; Privatization; Business and Government Relations; Partners and Partnerships; Financial Services Industry; Real Estate Industry; Utilities Industry; Mexico City

20 Jan 2022
Blog Post

Lessons Learned from My HBS Career Journey in Environmental Sustainability

who became part of my network. At the behest of my professor and mentor, Euvin Naidoo, I dedicated effort into getting to know HBS professors outside the classroom, which has been one of the best decisions I’ve made at HBS. One of the... View Details

2021
Chapter

Governing for Growth in Scope: Cultivating a Comparative Understanding of How Peer Production Collectives Evolve

By: Rebecca Karp, Amisha Miller and Siobhan O'Mahony

One of the early challenges for any peer production collective is how to govern the growth of new members or contributors. Scope growth was not a topic of concern when scholars were focused on understanding the emergence of peer production collectives as a phenomenon... View Details

Keywords: Peer Production Collectives; Scope Growth; Collaborative Innovation and Invention; Governance; Growth Management