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Show Results For
- All HBS Web
(1,924)
- News (343)
- Research (1,270)
- Events (10)
- Multimedia (26)
- Faculty Publications (853)
- 18 Jul 2005
- Research & Ideas
Identify Emerging Market Opportunities
example, because the data sources and credit histories that firms draw on in the West don't exist in emerging markets. Market research and advertising are in their infancy in developing countries, and it's difficult to find the deep... View Details
- Web
From Concept to Product | Baker Library
eye-catching advertisements and easy-to-read user manuals, and the company distributed cameras and films through dealers and in exhibitions, trade shows, conventions, and theme parks. Polaroid demonstrations took place where cameras were... View Details
- 06 Feb 2018
- First Look
First Look at New Research and Ideas: February 6, 2018
Quasi-Experiment By: Israeli, Ayelet Abstract—This paper investigates a manufacturer’s ability to influence compliance rates among its authorized online retailers by exploiting changes in the Minimum Advertised Price (MAP) policy and in... View Details
- 23 Mar 2010
- First Look
First Look: March 23
David E. Bell and Mary ShelmanHarvard Business School Case 510-013 CEO Michael Mendes has transformed a grower-owned cooperative into a publicly traded top marketer of snack foods. Diamond's organization, culture, product development process, View Details
Keywords: Martha Lagace
- 01 Jun 2024
- News
Conducting Business
daily combat. Michael Farmer (MBA 1971) is chairman and CEO of Farmer & Company, a strategy consulting firm for the advertising industry. He is the author of two books, Madison Avenue Manslaughter and Madison Avenue Makeover. View Details
- 01 Dec 1999
- News
A Class Act
photos. Summer 1944 First appearance of paid advertising (ads for "Photo-Offset Lithography for War Conservation," war bonds, and books from the Coop). Summer 1949 Class secretaries (both MBA and AMP) make formal debut, following... View Details
Keywords: Nancy O. Perry
- 01 Dec 2012
- News
The Accidental Pioneers
talented and smart; their solutions to problems will be different, but can be equally effective. George always made sure that there was room for women's views at the table." In addition to continuing to work as vice president of marketing and View Details
Keywords: Hanna, Julia
- 01 Sep 2003
- News
These Are the Good Old Days
and the South Pacific. “And we’ve started a rollout of In Style around the world. We are expanding its presence into the United Kingdom, Australia, Germany, Korea, Brazil, Russia, Spain, and Greece.” Given that Time Inc. already has 25 percent of the U.S. magazine... View Details
- 01 Jan 2003
- News
Greylock
Cablevision, and Tellabs (a maker of telecommunications products) in the late 1960s and 1970s to more recent investments such as Red Hat (a global provider of Linux and open-source technology), Internet Security Systems, online View Details
- 01 Mar 2004
- News
Toy Story
sales and distribution operations to service the needs of large mass accounts. After considerable restructuring in 2002, Neurosmith was delighted when Target agreed to distribute its products and launch them in the fall of 2003. “For a small company without an View Details
- 01 Dec 2011
- News
Making the Case for Leadership
programming vision, to recruiting and motivating a growing team of employees (some of whom, like Swan, were commuting from other cities at the time). Also in play: managing a tight, closely watched budget while walking the line between View Details
Keywords: Garry Emmons;Julia Hanna;Roger Thompson; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment; National Security and International Affairs; Government; Health, Social Assistance; Data Processing, Hosting, and Related Services; Information; Electrical Equipment, Appliance, and Component Manufacturing; Manufacturing; Food Manufacturing; Manufacturing; Nonmetallic Mineral Product Manufacturing; Manufacturing; Management, Scientific, and Technical Consulting Services; Professional Services
- 05 Sep 2017
- First Look
First Look at New Research and Ideas, September 5, 2017
media to intensify linkages not only with cardholders, but also with Mastercard’s direct bank and merchant stakeholders. Building on its influential but dated “Priceless” advertising campaign, Raja refocused Mastercard on four “Priceless... View Details
Keywords: Sean Silverthorne
- 08 Mar 2016
- First Look
March 8, 2016
choices. Evaluating a natural experiment in which different results were shown to users who performed similar searches, they find that Google's prominent placement of its Flight Search service increased the clicks on paid advertising... View Details
Keywords: Sean Silverthorne
- 26 May 2003
- Research & Ideas
What Your Competition is Telling You
that Wal-Mart would match or beat any of the advertised deals." Welcome the mouse when you're the lion. If you happen to be a dominant player, you, too, can gain from competitors. Most prominently, the little guys can keep you off... View Details
Keywords: by David Stauffer
- 30 Sep 2002
- Research & Ideas
Use the Psychology of Pricing To Keep Customers Returning
big bucks in the minds of most consumers. We see similar efforts by magazines that advertise their low per-issue prices or insurance companies that break the cost of their premiums down to a low, per-day cost. All these efforts are... View Details
Keywords: by Manda Mahoney
- 01 Dec 2006
- News
The Hard Way
apprentice. (Neither parent ever mastered English, and Russo still speaks Italian with her mother.) As a schoolgirl, she was put in charge of advertising apartment vacancies, collecting rent, and even threatening evictions. Weekends were... View Details
- March 2025 (Revised April 2025)
- Case
Dominion Voting Systems v. Fox News
The case examines the Dominion Voting Systems and Fox News defamation settlement based upon statements made on air in the aftermath of the 2020 presidential election. View Details
Keywords: (General) Management; Business Earnings; Financial Statements; Change Management; Disruption; Volatility; Transition; Crime and Corruption; Cost vs Benefits; Decision Making; Decision Choices and Conditions; Decisions; Demographics; Ethics; Values and Beliefs; Corporate Finance; Cost; Governance; Governance Compliance; Governance Controls; Policy; Political Elections; Business History; Information; Law; Legal Liability; Laws and Statutes; Management; Marketing; Advertising; Media; Performance; Problems and Challenges; Society; Public Opinion; Social Issues; Media and Broadcasting Industry; United States
- November 2024
- Case
Polish Agro: Where Do We Grow From Here?
By: Willy C. Shih, Lena Duchene and Daniela Beyersdorfer
By July 2024, Polish Agro had grown into one of Poland’s fastest-growing agribusinesses, with €230 million in revenue, 82 employees, and operations across Northern Poland. The company supported farmers with essential agricultural inputs like fertilizers and seeds,... View Details
Keywords: Plant-Based Agribusiness; Distribution; Volatility; Customer Focus and Relationships; Customer Value and Value Chain; Climate Change; Environmental Regulation; Profit; Trade; Digital Strategy; Innovation Strategy; Crisis Management; Growth and Development Strategy; Resource Allocation; Advertising; Brands and Branding; E-commerce; Business and Community Relations; Networks; Adaptation; Adoption; Competitive Advantage; Business Model; Health Pandemics; War; Agriculture and Agribusiness Industry; Europe; Poland
- Career Coach
Hillary Mann
Hillary Mann (MBA, Babson ’15; University of Michigan ’04) is a Corporate Relations Director who manages relationships with organizations in Consumer Products, Retail & Luxury Goods, Hospitality, Agribusiness, and Sustainability. Hillary brings over 10 years of... View Details
Keywords: Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising
- 16 Jun 2009
- First Look
First Look: June 16
been in decline in the U.S. and Western Europe. The 19th century business model whereby news and editorial content was packaged and delivered to homes daily and paid for by national advertisers has been overturned by the Internet and the... View Details
Keywords: Martha Lagace