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  • All HBS Web  (1,931)
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    • Research  (1,274)
    • Events  (10)
    • Multimedia  (26)
  • Faculty Publications  (853)
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  • 22 Jan 2019
  • First Look

New Research and Ideas, January 22, 2019

increases the entrant’s incentive to expand. Incumbent profits increase with interconnectivity. When advertising is inexpensive and mobile buyers consume in both local markets and the markets they visit, greater interconnectivity... View Details
Keywords: Dina Gerdeman
  • 06 Feb 2007
  • First Look

First Look: February 6, 2007

consumption moves to the digital medium? Provides a view of the news industry in mid-2006 and discusses the impact of an increasingly fractured media landscape and various media format's ability to capture advertising dollars. Both... View Details
Keywords: Martha Lagace
  • 13 Jan 2021
  • News

Silicon Valley’s “Detroit Moment”

experience with the Silicon Valley business model. Before she started BulkWhiz in 2017, she worked at Facebook as the head of brand advertising in the Middle East and North Africa. And it was in that role that she saw opportunity for... View Details
  • 02 Aug 2018
  • News

Can Marketing Help Halt the Heroin Epidemic?

advertising and marketing filled with stark depictions of the harsh realities of drug use. On this episode of Skydeck, Langford speaks with associate editor Julia Hanna about how they’ll craft these messages, how effective they can be—and... View Details
  • 01 Dec 2000
  • News

Opening Doors: Inside the World of Museum Management

advertising savvy are but two of the myriad skills that are required of today's museum manager. Traditionally, museums have been run by academics who worked their way through the curatorial ranks, but more and more museum trustees are... View Details
Keywords: Susan Young; museums; marketing; management; nonprofits; education; facilities; Internet; Museums, Historical Sites, and Similar Institutions; Arts, Entertainment; Advertising, Public Relations, and Related Services; Professional Services
  • June 17, 2016
  • Comment

Companies Need to Start Marketing Security to Customers

By: John A. Quelch
Recent events in Orlando underscore an important marketing truth: consumer safety and security are mission critical. A popular nightclub, Pulse, known as a safe place for the LGBT community, is put out of business at least temporarily by a terrorist act. Not far away... View Details
Keywords: Consumer Safety; Public Safety; Brand Attraction; Risk Management; Safe Environment Benefit; Marketing Safety; Global Brands; Advertising; Change Management; Disruption; Volatility; Crime and Corruption; Customers; Music Entertainment; Animation Entertainment; Film Entertainment; Brands and Branding; Marketing Communications; Marketing Strategy; Product Marketing; Consumer Behavior; Problems and Challenges; Safety; Corporate Strategy; Business Strategy; Entertainment and Recreation Industry; Tourism Industry; Travel Industry; United States
Citation
Read Now
Related
Quelch, John A. "Companies Need to Start Marketing Security to Customers." Harvard Business School Working Knowledge (June 17, 2016). (Republished by Fortune.com as "What the Orlando Tragedies Can Teach Businesses" on June 20, 2016.)
  • 15 Aug 2017
  • First Look

First Look at New Research and Ideas, August 15, 2017

liberating for women, but some of her strategies, such as wearing white coats in many advertisements designed to signal that she was scientifically qualified, can be used to support a more critical view of the beauty industry. Purchase... View Details
Keywords: Sean Silverthorne
  • Web

Online Creating Brand Value Course | HBS Online

Dorvilier Advertising specialist BS in Advertising/Integrated Marketing Communications, Ferris State University My favorite part of the program was interacting with my cohort members where I received valuable shared experiences, feedback... View Details
  • 02 Jun 2014
  • Research & Ideas

Excerpt: ‘A Social Strategy’

users need to post a status update on Facebook, which then also advertises eBay to their friends, which then allows the company to acquire new customers without having to pay for it. It is fairly easy to imagine scenarios in which the... View Details
  • 01 Mar 2013
  • News

Sir Martin Sorrell on What's Next

Keywords: News, Library, Internet, and Other Services; Information; Advertising, Public Relations, and Related Services; Professional Services
  • 16 Dec 2008
  • First Look

First Look: December 16, 2008

scholars, and others. Purchase this case: http://harvardbusinessonline.hbsp.harvard.edu/ b01/en/common/item_detail.jhtml?id=308092 Clear Channel 2006 Harvard Business School Case 208-083 The Board of Directors of Clear Channel Communications, a radio broadcasting and... View Details
Keywords: Sean Silverthorne
  • 02 Mar 2023
  • Blog Post

Women, Work, and the "M" Word

increasingly remote and hybrid work environments. Whether this means starting one internally for the women within the company or advertising access to external groups, these groups offer women a community and a sense of connection,... View Details
  • 2015
  • Working Paper

Markets with Price Coherence

By: Benjamin Edelman and Julian Wright
In markets with price coherence, the purchase of a given good via an intermediary is constrained to occur at the same price as a purchase of that same good directly from the seller (or through another competing intermediary). We examine ten markets with price... View Details
Keywords: Intermediaries; Platforms; Two-Sided Markets; Vertical Restraints; Price; Distribution Channels; Business History; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry
Citation
Read Now
Related
Edelman, Benjamin, and Julian Wright. "Markets with Price Coherence." Harvard Business School Working Paper, No. 15-061, January 2015. (Revised March 2015.)
  • 17 Sep 2024
  • Cold Call Podcast

Fawn Weaver’s Entrepreneurial Journey as an Outsider in the Spirits Industry

Keywords: Re: Hise O. Gibson; Food & Beverage; Tourism
  • 14 Jan 2014
  • First Look

First Look: January 14

Cash coupons and circulars advertising the week's specials, were slow to embrace the new pricing format and began leaving the retailer in droves. Under enormous pressure to turn things around as the all-important back-to-school and... View Details
Keywords: Sean Silverthorne
  • 13 Sep 2011
  • First Look

First Look: September 13

Advertising (DTCA), detailing, and Meetings and Events (M&E). We then propose an alternative choice model specification that relaxes the IPS property-the so-called "flexible substitution" logit (FSL) model. The (random... View Details
Keywords: Sean Silverthorne
  • 29 Sep 2009
  • First Look

First Look: September 29

Strategies to Fight Ad-sponsored Rivals Authors:Ramon Casadesus-Masanell and Feng Zhu Abstract We analyze the optimal strategy of a high-quality incumbent that faces a low-quality ad-sponsored competitor. In addition to competing through adjustments of tactical... View Details
Keywords: Martha Lagace
  • 18 Sep 2007
  • First Look

First Look: September 18, 2007

with the task of choosing the final set of programs for the 2006 fall schedule, which she would present to advertisers at the annual "upfront" market in New York one week later. Only four months earlier, CBS Corp. and Time... View Details
Keywords: Martha Lagace
  • 23 Mar 2010
  • First Look

First Look: March 23

David E. Bell and Mary ShelmanHarvard Business School Case 510-013 CEO Michael Mendes has transformed a grower-owned cooperative into a publicly traded top marketer of snack foods. Diamond's organization, culture, product development process, View Details
Keywords: Martha Lagace
  • 01 Jun 2024
  • News

Conducting Business

daily combat. Michael Farmer (MBA 1971) is chairman and CEO of Farmer & Company, a strategy consulting firm for the advertising industry. He is the author of two books, Madison Avenue Manslaughter and Madison Avenue Makeover. View Details
Keywords: Michael Farmer (MBA 1971); illustration by Lucinda Rogers; Business Schools & Computer & Management Training; Educational Services
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