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  • 10 Dec 2012
  • Research & Ideas

Why We Blab Our Intimate Secrets on Facebook

A few years ago, when Leslie K. John was a doctoral student at Carnegie Mellon University, a classmate introduced her to a then-nascent website called Facebook. John took a look, scrolling through page after page of photographs, personal... View Details
Keywords: by Carmen Nobel
  • 08 Sep 2020
  • Sharpening Your Skills

Capitalism Works Better When I Can See What You're Doing

ProductivityDecreasing workplace transparency can increase productivity. When Privacy Protection Notices BackfireIt seems counterintuitive, but website privacy protection notices appear to discourage some shoppers from buying. Beware the... View Details
Keywords: by Sean Silverthorne
  • 12 May 2015
  • Research & Ideas

How Crowds and Experts Kickstart the Arts

recent study, which compared funding decisions of startup theater productions made by art-loving masses on crowdfunding website Kickstarter with evaluations by experts in the field. “Most of the disagreements were on projects that the... View Details
Keywords: Re: Ramana Nanda; Entertainment & Recreation
  • 28 Nov 2007
  • Research & Ideas

B2B Branding: Does it Work?

company websites worldwide to present a consistent face to stakeholders is the best way to get control of marketing communications that may have become too decentralized. Why should brand-building be important to B2B CEOs? First, most B2B... View Details
Keywords: by John Quelch; Consumer Products
  • 28 Jul 2009
  • First Look

First Look: July 28

without substantial verification of recipients' actual trustworthiness. This lax approach gives rise to adverse selection: the sites that seek and obtain trust certifications are actually less trustworthy than others. Using a new dataset on View Details
Keywords: Martha Lagace
  • 18 Nov 2014
  • First Look

First Look: November 18

television advertising influences online shopping. We construct a massive dataset spanning $3.4 billion in spending by 20 brands, including measures of brands' website traffic and transactions as well as ad content measures for 1,224... View Details
Keywords: Sean Silverthorne
  • 28 Jan 2013
  • Research & Ideas

Helping Yelp Create More Accurate Reviews

Each week, millions of consumers visit crowd-sourced review websites in search of recommendations for everything from taco stands to car dealers. Among the influential leaders in the field is Yelp.com, which in the third quarter of 2012... View Details
Keywords: by Kim Girard; Food & Beverage
  • 09 Mar 2020
  • Research & Ideas

Warring Algorithms Could Be Driving Up Consumer Prices

assistant professor of economics at the University of Michigan, demonstrate that adopting advanced pricing technology can allow a firm to seize an edge relative to its competitors. Algorithms that frequently update website prices based on... View Details
Keywords: by Kristen Senz; Retail
  • 24 Feb 2014
  • Research & Ideas

Uncovering Racial Discrimination in the ‘Sharing Economy’

biased. But the "pricing" section of the website advises that new hosts set rates with market demand in mind. For example, Airbnb tells new hosts they "may want to charge lower than average rates to attract travelers comparing your place... View Details
Keywords: by Carmen Nobel; Construction; Real Estate; Advertising
  • 23 Mar 2015
  • Research & Ideas

It’s Called ‘Price Coherence,’ and It’s Surprisingly Bad for Consumers

intermediaries for every intermediated transaction with a buyer, and they must cover those fees by raising prices for consumers." Online travel websites charge the airlines around $3 per flight segment, for example—or a total of $12 for a... View Details
Keywords: by Carmen Nobel; Retail; Air Transportation; Food & Beverage; Entertainment & Recreation
  • 01 Jul 2013
  • Research & Ideas

Crowdfunding a Poor Investment?

for the Securities and Exchange Commission to pass rules that would allow for crowdfunding investment on a large scale. Already, companies have dipped their toes into crowdfunding through websites such as Kickstarter, Indiegogo, and... View Details
Keywords: by Michael Blanding; Financial Services
  • 06 Mar 2017
  • Research & Ideas

Why Comparing Apples to Apples Online Leads To More Fruitful Sales

Online, consumers are more likely to buy when a product grouping display contains like items. Source: Mik22 In online retail displays, items pictured next to your product may make or break a decision to buy that product, according to results of a new study by Uma R.... View Details
Keywords: by Dina Gerdeman; Retail; Advertising
  • 08 May 2020
  • Research & Ideas

We’ve Now Been Asking “What Do You Think?” for 20 Years

This month marks the twentieth anniversary of the beginning of my “What do you think?” column. The Working Knowledge website was the brainchild of a faculty and staff committee organized in 2000 by then Dean Kim Clark to communicate the... View Details
Keywords: by James Heskett
  • 31 Mar 2014
  • Research & Ideas

Encouraging Niche Content in an Ad-Driven World

As the quantity of online content continues to proliferate—from cute cat videos to policy experts blogging on the Middle East—the consumer's expectation that online content should be free becomes more entrenched. To make money, websites... View Details
Keywords: by Julia Hanna; Information; Publishing; Journalism & News
  • 13 Jan 2014
  • Research & Ideas

How Government Can Restore the Faith of Citizens

what's being done and allowing them to see it for themselves," says Buell. "Moving from the 'base case' where we just show statistics to a transparent version of the website that shows the problems that are being addressed,... View Details
Keywords: by Michael Blanding
  • 07 May 2018
  • Research & Ideas

Why Online Retailers Should Hide Their Best Discounts

right approach.” In the new working paper The Impact of Increasing Search Frictions on Online Shopping Behavior: Evidence from a Field Experiment, Teixeira and HBS Assistant Professor Donald Ngwe propose that online stores take a page from their brick-and-mortar... View Details
Keywords: by Michael Blanding; Retail
  • 05 Apr 2011
  • First Look

First Look: April 5

and operations theory suggests that the longer people wait, the less satisfied they become; we demonstrate that due to what we term the labor illusion, when websites engage in operational transparency by signaling that they are exerting... View Details
Keywords: Sean Silverthorne
  • 16 Sep 2015
  • Research & Ideas

Can Applied Economics Save Homeless Puppies?

finding homes for dogs and vice versa. The Wagaroo website describes the company as “a team of fun humans with years of dog experience and a desire to create a healthier, happier marketplace for matching dogs and people.” “We can help... View Details
Keywords: by Carmen Nobel; Retail
  • 08 Oct 2015
  • Research & Ideas

Four Questions Fundraisers Must be Prepared to Answer

community from an early age, he said. “It isn’t something you do only when you’re rich; you can do it from the start. Philanthropy is about contributing your time and talent—by serving as a board member or doing service work or fundraising, for example—as much as... View Details
Keywords: by Julia Hanna
  • 17 Apr 2012
  • First Look

First Look: April 17

case:http://cb.hbsp.harvard.edu/cb/product/412074-PDF-ENG The New York Times Paywall Vineet Kumar, Bharat Anand, Sunil Gupta, and Felix Oberholzer-GeeHarvard Business School Case 512-077 On March 28, 2011, The New York Times website... View Details
Keywords: Carmen Nobel
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