web personalization - Publications - Faculty & Research

12 May 2003
Research & Ideas

How Hot is the “Hot Spot” Business?

several years ago to connect the back end of its 50,000 stores with company headquarters. But it soon dawned on executives that 90 percent of Starbucks customers use the Web, and many are high-end business travelers. Offering them Web... View Details

Keywords: by Sean Silverthorne & Martha Lagace; Technology; Communications; Telecommunications

01 May 2008
Research & Ideas

The Marketing Challenges of the China Olympics

Take Lenovo, for example. The fourth largest personal computer manufacturer in the world is the first and only Chinese company to be a global sponsor of an Olympics. Lenovo's investment in the Games is around $100 million. The company... View Details

Keywords: by John Quelch; Sports

August 2008 (Revised July 2011)
Case

Consumer Payment Systems — United States

By: Benjamin Edelman and Andrei Hagiu

In 2008, the U.S. consumer payments landscape was characterized by the ongoing prevalence of credit and debit card networks, the decline of checks, the rise of stored value cards, and the growth of new payment methods such as PayPal, Bill Me Later, and decoupled debit.... View Details

Keywords: Borrowing and Debt; Financial Management; Personal Finance; Digital Platforms; Motivation and Incentives; Competitive Strategy; Internet and the Web; United States

Citation

Educators

Purchase

18 Mar 2001
Research & Ideas

Want to Be an Entrepreneur? [Part I]

solely financial or technological, but "very personal — it depends on you and what you bring to the opportunity." The cases and exercises then marched through "the parameters of a well-designed, de novo business," she... View Details

Keywords: by John S. Rosenberg

11 Apr 2000
Research & Ideas

Financial Services 24/7

routine part of most people's lives, there is no doubt that technology—especially Internet technology—is having a huge impact on the financial services industry. With much hype and headlines, Web trading has revolutionized the securities... View Details

Keywords: by Susan Young

10 Apr 2019
HBS Case

How Entrepreneurs Can Turn Lead Into Gold

leverage non-market, non-pecuniary resources,” Wu says. For example, a startup can benefit more from advice and mentorship from a successful person in their industry, or in-kind donations of legal or financial services, than they can from... View Details

Keywords: by Michael Blanding; Financial Services

17 Sep 2001
Research & Ideas

Let Customers Call the Shots

want as a resource to negotiate better deals and to clean up their personal marketing environment. Empowerment is sometimes captured in the slogan "get what you want, when you want it, where you want it, on your own terms."... View Details

Keywords: by Martha Lagace

12 Nov 2024
HBS Case

Inside One Startup's Journey to Break Down Hiring (and Funding) Barriers

and obtaining his high school equivalency diploma. Blakeman went on to earn a business degree at Ohio State University, graduating with honors. However, he was rejected for the more than 80 positions he interviewed for after background checks uncovered his criminal... View Details

Keywords: by Avery Forman; Employment

26 Nov 2012
Research & Ideas

New Winners and Losers in the Internet Economy

were produced by small self-starter companies. Together, smaller firms contributed 375,000 full-time equivalent jobs of the 2 million Internet-related jobs, and this work included people selling products on Amazon, eBay, and Etsy as well as self-employed View Details

Keywords: by Dina Gerdeman; Publishing

August 2021
Case

Orchadio's First Two Split Experiments

By: Iavor I. Bojinov, Marco Iansiti and David Lane

Orchadio, a direct-to-consumer grocery business, needs to conduct its first two A/B tests—one to evaluate the effectiveness and functioning of its newly redesigned website, and one to market-test four versions of a new banner for the website. To do so, it will rely on... View Details

Keywords: Information Management; Technological Innovation; Knowledge Use and Leverage; Resource Allocation; Marketing; Measurement and Metrics; Customization and Personalization; Information Technology; Internet and the Web; Digital Platforms; Information Technology Industry; Food and Beverage Industry

Citation

Educators

Purchase

23 Mar 2015
Research & Ideas

It’s Called ‘Price Coherence,’ and It’s Surprisingly Bad for Consumers

reservation fee to use OpenTable. However, OpenTable charges restaurants $1 per person for each honored reservation, plus $199 per month, plus an initial set-up fee of more than $1,000. Because most reservations are parties of at least... View Details

Keywords: by Carmen Nobel; Retail; Air Transportation; Food & Beverage; Entertainment & Recreation

03 Jul 2018
What Do You Think?

Should CEO Satya Nadella Cancel Microsoft’s Contract with ICE?

one of “empower(ing) every person and every organization on the planet to achieve more.” He was quoted as saying, “My mission is to put empathy at the center of everything I pursue—from the products we launch, to the new markets we enter,... View Details

Keywords: by James Heskett; Computer; Technology

29 Nov 2004
Research & Ideas

Caves, Clusters, and Weak Ties: The Six Degrees World of Inventors

make my R&D lab more productive?' Fleming says a better question to ponder is, 'How can I commercialize from this web of connected engineers?' Sara Grant: Can you describe your latest research for our readers regarding small worlds... View Details

Keywords: by Sara Grant; Publishing

05 Feb 2009
Research & Ideas

In Praise of Marketing

costs and retail prices down, prompting global production to shift to economies with lower input costs. The manufacture of personal computer components is now concentrated in Asia and manufacturers are constantly seeking to drive costs... View Details

Keywords: by John Quelch; Advertising

12 Jul 2020
Research & Ideas

Solving COVID'S Mental Health Crisis

staying away or unable to pay and rising costs for personal protective gear and new technology. “Compounding the problem, SUD treatment and prevention programs risk draconian cuts to public funding as states experience economic downturns... View Details

Keywords: by Howard Stevenson and Shirley Spence; Health

09 Aug 2013
Research & Ideas

Read All About It: Digital CEO Buys Traditional Media!

has been considerable speculation about Bezos's personal objectives in acquiring the Post. More influence in Washington? A philanthropic interest? Or a friendship with Don Graham? No one really knows. What we do know is that it's an... View Details

Keywords: by Jim Aisner; Journalism & News; Publishing

12 Jan 2010
First Look

First Look: Jan. 12

collective, the nature and importance of relationships, how personal space and the role of time are viewed, the extent to which authority and hierarchy are accepted, how ambiguity and risk are regarded, and so on. Extending this... View Details

Keywords: Martha Lagace

10 Jan 2005
Research & Ideas

The Knowledge Coach

another. When e-business burst on the scene, GE's CEO Jack Welch was impressed by the strategy adopted by the CEO of GE's Global Consumer Finance (GCF) division, who realized he was not up to speed in e-business. The CEO identified the brightest View Details

Keywords: by Dorothy Leonard & Walter Swap

18 Dec 2012
First Look

First Look: December 18

relationships when it instead primarily encourages newcomers to express their personal identities. In a field experiment carried out in a large business process outsourcing company, we found that initial socialization focused on View Details

Keywords: Carmen Nobel

16 Dec 2014
First Look

First Look: December 16

compare those clicks with users' subsequent purchases. Ever-cheaper IT makes this tracking cost effective and routine. In addition, a web of interlocking ad networks trades inventory and offers to show the right ad to the right View Details

Keywords: Sean Silverthorne

Publications