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    • Research  (205)
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  • All HBS Web  (396)
    • News  (130)
    • Research  (205)
  • Faculty Publications  (78)
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  • August 2021
  • Case

Orchadio's First Two Split Experiments

By: Iavor I. Bojinov, Marco Iansiti and David Lane
Orchadio, a direct-to-consumer grocery business, needs to conduct its first two A/B tests—one to evaluate the effectiveness and functioning of its newly redesigned website, and one to market-test four versions of a new banner for the website. To do so, it will rely on... View Details
Keywords: Information Management; Technological Innovation; Knowledge Use and Leverage; Resource Allocation; Marketing; Measurement and Metrics; Customization and Personalization; Information Technology; Internet and the Web; Digital Platforms; Information Technology Industry; Food and Beverage Industry
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Bojinov, Iavor I., Marco Iansiti, and David Lane. "Orchadio's First Two Split Experiments." Harvard Business School Case 622-015, August 2021.
  • 05 Dec 2007
  • Sharpening Your Skills

Sharpening Your Skills: Managing Marketing

Networked Customers? How Do You Value a 'Free' Customer? Sometimes a valuable customer may be the person who never buys a thing. Professor Sunil Gupta discusses how to assess the profitability of a customer in a networked setting—a... View Details
  • 16 Dec 2011
  • Research & Ideas

Reintroducing Intellectual Ambition to the Study of Business History

Business historians can profit from careful analyses of government and personal archives to reconstruct the early "start-up" phases of firms—and to uncover the role that other organizational forms, such as partnerships, played... View Details
Keywords: by Geoffrey Jones & Walter Friedman
  • 12 Jul 2020
  • Research & Ideas

Solving COVID'S Mental Health Crisis

staying away or unable to pay and rising costs for personal protective gear and new technology. “Compounding the problem, SUD treatment and prevention programs risk draconian cuts to public funding as states experience economic downturns... View Details
Keywords: by Howard Stevenson and Shirley Spence; Health
  • 09 Aug 2013
  • Research & Ideas

Read All About It: Digital CEO Buys Traditional Media!

has been considerable speculation about Bezos's personal objectives in acquiring the Post. More influence in Washington? A philanthropic interest? Or a friendship with Don Graham? No one really knows. What we do know is that it's an... View Details
Keywords: by Jim Aisner; Journalism & News; Publishing
  • 27 Mar 2012
  • First Look

First Look: March 27

enculturating new employees such that they develop pride in their new organization and internalize its values. Drawing on authenticity research, we propose that socialization leads to more effective employment relationships when it starts with newcomers expressing... View Details
Keywords: Carmen Nobel
  • 02 Sep 2008
  • First Look

First Look: September 3, 2008

client's needs, obtaining projects and properly scoping out the work. The "offshore" person in India or elsewhere, along with his or her delivery team, is responsible for completing the project in a high-quality and timely way.... View Details
Keywords: Sean Silverthorne
  • 23 Mar 2015
  • Research & Ideas

It’s Called ‘Price Coherence,’ and It’s Surprisingly Bad for Consumers

reservation fee to use OpenTable. However, OpenTable charges restaurants $1 per person for each honored reservation, plus $199 per month, plus an initial set-up fee of more than $1,000. Because most reservations are parties of at least... View Details
Keywords: by Carmen Nobel; Retail; Air Transportation; Food & Beverage; Entertainment & Recreation
  • 06 Mar 2007
  • First Look

First Look: March 6, 2007

repertoire of personal qualities, including qualities that run counter to conventionally masculine scripts. Our findings point to the mutability of masculine identity as a social status achievement and to how organizations can disrupt... View Details
Keywords: Martha Lagace
  • 12 Jul 2016
  • First Look

July 12, 2016

Immigrant Entrepreneurs and the Social Safety Net By: Olds, Gareth Abstract—This paper explores the role of public health insurance in small business ownership among immigrants, a group with high rates of entrepreneurship. The Personal... View Details
Keywords: Sean Silverthorne
  • 04 Jun 2013
  • First Look

First Look: June 4

managers were showing resistance to the new changes. Meanwhile, the American manager found himself caught in the web of family and company politics, and completing his assignment without the cooperation of the middle management was... View Details
Keywords: Sean Silverthorne
  • 10 Apr 2019
  • HBS Case

How Entrepreneurs Can Turn Lead Into Gold

leverage non-market, non-pecuniary resources,” Wu says. For example, a startup can benefit more from advice and mentorship from a successful person in their industry, or in-kind donations of legal or financial services, than they can from... View Details
Keywords: by Michael Blanding; Financial Services
  • 26 Nov 2012
  • Research & Ideas

New Winners and Losers in the Internet Economy

were produced by small self-starter companies. Together, smaller firms contributed 375,000 full-time equivalent jobs of the 2 million Internet-related jobs, and this work included people selling products on Amazon, eBay, and Etsy as well as self-employed View Details
Keywords: by Dina Gerdeman; Publishing
  • 12 Nov 2024
  • HBS Case

Inside One Startup's Journey to Break Down Hiring (and Funding) Barriers

and obtaining his high school equivalency diploma. Blakeman went on to earn a business degree at Ohio State University, graduating with honors. However, he was rejected for the more than 80 positions he interviewed for after background checks uncovered his criminal... View Details
Keywords: by Avery Forman; Employment
  • 12 Jan 2010
  • First Look

First Look: Jan. 12

collective, the nature and importance of relationships, how personal space and the role of time are viewed, the extent to which authority and hierarchy are accepted, how ambiguity and risk are regarded, and so on. Extending this... View Details
Keywords: Martha Lagace
  • 27 Aug 2012
  • Research & Ideas

Employee-Suggestion Programs That Work

health care has led her to study nurses, who, as direct care providers, are at the center of the web of supply chains of equipment, supplies, medications, and even physicians. Singer received a grant from the Agency for Healthcare... View Details
Keywords: by Paul Guttry
  • 18 Dec 2012
  • First Look

First Look: December 18

relationships when it instead primarily encourages newcomers to express their personal identities. In a field experiment carried out in a large business process outsourcing company, we found that initial socialization focused on View Details
Keywords: Carmen Nobel
  • 16 Dec 2014
  • First Look

First Look: December 16

compare those clicks with users' subsequent purchases. Ever-cheaper IT makes this tracking cost effective and routine. In addition, a web of interlocking ad networks trades inventory and offers to show the right ad to the right View Details
Keywords: Sean Silverthorne
  • 29 Nov 2004
  • Research & Ideas

Caves, Clusters, and Weak Ties: The Six Degrees World of Inventors

make my R&D lab more productive?' Fleming says a better question to ponder is, 'How can I commercialize from this web of connected engineers?' Sara Grant: Can you describe your latest research for our readers regarding small worlds... View Details
Keywords: by Sara Grant; Publishing
  • 03 Jul 2018
  • What Do You Think?

Should CEO Satya Nadella Cancel Microsoft’s Contract with ICE?

one of “empower(ing) every person and every organization on the planet to achieve more.” He was quoted as saying, “My mission is to put empathy at the center of everything I pursue—from the products we launch, to the new markets we enter,... View Details
Keywords: by James Heskett; Computer; Technology
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