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      • June 1999 (Revised August 2004)
      • Case

      The American Basketball League: The Last Chapter

      By: Stephen A. Greyser and Elizabeth (Lisa) Smyth
      Provides information on the demise of the American Basketball League (ABL) in December 1998. Reviews the League's attendance, television activity, and competitive positioning versus the Women's National Basketball Association (WNBA). In conjunction with earlier cases... View Details
      Keywords: Product Positioning; Failure; Finance; Sports Industry
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      Greyser, Stephen A., and Elizabeth (Lisa) Smyth. "The American Basketball League: The Last Chapter." Harvard Business School Case 599-109, June 1999. (Revised August 2004.)
      • June 1999 (Revised August 2004)
      • Case

      The National Hockey League's New Television Contract for 2004 and Beyond

      By: Stephen A. Greyser and Elizabeth (Lisa) Smyth
      The National Hockey League (NHL) has negotiated a new television contract at record rights-fee levels for hockey. The NHL will be shifting its principal television partner from Fox to ESPN/ABC. Students are asked to analyze the current and future contracts in terms of... View Details
      Keywords: Budgets and Budgeting; Television Entertainment; Contracts; Marketing Communications; Agreements and Arrangements; Partners and Partnerships; Entertainment and Recreation Industry
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      Greyser, Stephen A., and Elizabeth (Lisa) Smyth. "The National Hockey League's New Television Contract for 2004 and Beyond." Harvard Business School Case 599-108, June 1999. (Revised August 2004.)
      • June 1999 (Revised August 2004)
      • Case

      NFL-Network Television Contracts, 1998-2005, The

      By: Stephen A. Greyser
      The National Football League (NFL) is negotiating its next round of national television contracts with its broadcast and cable TV partners. The revenues from these contracts constitute a major source of income for the individual NFL teams. The case provides information... View Details
      Keywords: History; Rights; Contracts; Business Earnings; Negotiation; Partners and Partnerships; Budgets and Budgeting; Entertainment and Recreation Industry
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      Greyser, Stephen A. "NFL-Network Television Contracts, 1998-2005, The." Harvard Business School Case 599-039, June 1999. (Revised August 2004.)
      • April 1999
      • Case

      Steve Perlman and WebTV (A)

      By: James K. Sebenius and Ron Fortgang
      The dynamics of a linked series of internal and external negotiations involved in launching, growing, and selling a high-tech, Internet start-up are explored. Steve Perlman unfurled an impressive new technology, recruited a top technical and management team, secured... View Details
      Keywords: Business Startups; Entrepreneurship; Agreements and Arrangements; Negotiation Tactics; Alliances; Internet; Communications Industry
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      Sebenius, James K., and Ron Fortgang. "Steve Perlman and WebTV (A)." Harvard Business School Case 899-270, April 1999.
      • April 1999
      • Case

      Steve Perlman and WebTV (B)

      By: James K. Sebenius and Ron Fortgang
      The dynamics of a linked series of internal and external negotiations involved in launching, growing, and selling a high-tech, Internet start-up are explored. Steve Perlman unfurled an impressive new technology, recruited a top technical and management team, secured... View Details
      Keywords: Entrepreneurship; Business Startups; Agreements and Arrangements; Negotiation Process; Value Creation; Alliances; Technological Innovation; Business Exit or Shutdown; Television Entertainment; Media and Broadcasting Industry
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      Sebenius, James K., and Ron Fortgang. "Steve Perlman and WebTV (B)." Harvard Business School Case 899-271, April 1999.
      • February 1999 (Revised March 1999)
      • Case

      Sunbeam Television (C)

      By: V. Kasturi Rangan and Howard Reitz
      Supplements the (A) case. View Details
      Keywords: Entertainment and Recreation Industry; Boston
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      Rangan, V. Kasturi, and Howard Reitz. "Sunbeam Television (C)." Harvard Business School Case 599-012, February 1999. (Revised March 1999.)
      • February 1999
      • Case

      Tele-Communications, Inc. (A): Cascading Miracles

      By: Thomas R. Eisenmann
      John Malone, CEO of Tele-Communications, Inc. (TCI), the largest U.S. cable television company, is in the midst of a strategic and operational turnaround. TCI has been losing market share to direct-to-home satellite broadcasters, and Malone is considering a bold new... View Details
      Keywords: Technological Innovation; Operations; Television Entertainment; Business Strategy; Volatility; Telecommunications Industry; United States
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      Eisenmann, Thomas R. "Tele-Communications, Inc. (A): Cascading Miracles." Harvard Business School Case 899-215, February 1999.
      • February 1999 (Revised October 2009)
      • Case

      Royal Dutch/Shell in Nigeria (A)

      By: Lynn S. Paine and Mihnea C. Moldoveanu
      Working with Shell's country manager for Nigeria, the company's Committee of Managing Directors must decide how to respond to the Nigerian government's decision to impose the death sentence on Ken Saro-Wiwa and eight other leaders of a movement for the rights of the... View Details
      Keywords: Ethics; Multinational Firms and Management; Courts and Trials; Rights; Corporate Social Responsibility and Impact; Business and Government Relations; Environmental Sustainability; Social Issues; Nigeria
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      Paine, Lynn S., and Mihnea C. Moldoveanu. "Royal Dutch/Shell in Nigeria (A)." Harvard Business School Case 399-126, February 1999. (Revised October 2009.)
      • February 1999 (Revised August 2004)
      • Case

      I Lost My Volvo in New Haven: Tennis Event Sponsorship

      By: Stephen A. Greyser, Brian R. Harris and Mitchell Truwit
      Focuses on event management and sponsorship from the perspective of the event owner (rather than that of the sponsorship company). Describes in depth the search by one of the tennis tournaments on the professional circuit for a principal sponsor. Detailed economics of... View Details
      Keywords: Marketing Communications; Decision Choices and Conditions; Management; Product Positioning; Television Entertainment; Sports; Partners and Partnerships; Sports Industry
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      Greyser, Stephen A., Brian R. Harris, and Mitchell Truwit. "I Lost My Volvo in New Haven: Tennis Event Sponsorship." Harvard Business School Case 599-037, February 1999. (Revised August 2004.)
      • December 1998
      • Case

      NHL 1998: "The Coolest Game in Nagano"

      By: Stephen A. Greyser and Kirk A. Goldman
      Explores the National Hockey League's participation in the 1998 Winter Olympics, for which a "winter break" was taken from the regular schedule. The benefits and risks associated with the NHL's Olympic participation are one specific focus. In addition, the case address... View Details
      Keywords: Risk Management; Brands and Branding; Marketing Communications; Opportunities; Competitive Strategy; Expansion
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      Greyser, Stephen A., and Kirk A. Goldman. NHL 1998: "The Coolest Game in Nagano". Harvard Business School Case 599-024, December 1998.
      • October 1998
      • Case

      Star TV in India--1998

      By: Tarun Khanna, Geetu S Karnani and Tanya Z Haider
      Keywords: Television Entertainment; Media and Broadcasting Industry; India
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      Khanna, Tarun, Geetu S Karnani, and Tanya Z Haider. "Star TV in India--1998." Harvard Business School Case 799-049, October 1998.
      • Article

      The Effectiveness and Targeting of Television Advertising

      By: R. Shachar and B. Anand
      Keywords: Media; Advertising
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      Shachar, R., and B. Anand. "The Effectiveness and Targeting of Television Advertising." Journal of Economics & Management Strategy 7, no. 3 (Fall 1998): 363–96.
      • 1998
      • Working Paper

      The U.S. Cable Television Industry, 1948-1995: Managerial Capitalism in Eclipse

      By: Thomas R. Eisenmann
      Keywords: Management Systems; Television Entertainment; Media and Broadcasting Industry; United States
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      Eisenmann, Thomas R. "The U.S. Cable Television Industry, 1948-1995: Managerial Capitalism in Eclipse." Harvard Business School Working Paper, No. 99-050, October 1998.
      • 1998
      • Working Paper

      Diversification and Risk Taking in the U.S. Cable Television Industry

      By: Thomas R. Eisenmann
      Keywords: Risk Management; Diversification; Television Entertainment; Media and Broadcasting Industry; United States
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      Eisenmann, Thomas R. "Diversification and Risk Taking in the U.S. Cable Television Industry." Harvard Business School Working Paper, No. 99-003, July 1998.
      • 1998
      • Working Paper

      Organizational Form and Risk Taking in the U.S. Cable Television Industry

      By: Thomas R. Eisenmann
      Keywords: Risk Management; Organizational Design; Television Entertainment; Media and Broadcasting Industry; United States
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      Eisenmann, Thomas R. "Organizational Form and Risk Taking in the U.S. Cable Television Industry." Harvard Business School Working Paper, No. 99-004, July 1998.
      • June 1998 (Revised December 2006)
      • Case

      Clear Communications Ltd. vs. Telecom Corporation of New Zealand Ltd. (A)

      By: Willis M. Emmons III and Martin Calles
      Features the challenges facing an entrant in the New Zealand telecommunications market during the period 1989-1994. Clear Communications Ltd. (CCL), a joint venture owned by Bell Canada, MCI, New Zealand Television Corp., and Todd Companies, begins offering long... View Details
      Keywords: Market Entry and Exit; Competition; Emerging Markets; Privatization; Monopoly; Mobile and Wireless Technology; Corporate Strategy; Business or Company Management; Expansion; Law; Telecommunications Industry; New Zealand
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      Emmons, Willis M., III, and Martin Calles. "Clear Communications Ltd. vs. Telecom Corporation of New Zealand Ltd. (A)." Harvard Business School Case 798-085, June 1998. (Revised December 2006.)
      • 1998
      • Working Paper

      Governance and Risk Taking in the U.S. Cable Television Industry

      By: Thomas R. Eisenmann
      Keywords: Governance; Risk Management; Television Entertainment; Media and Broadcasting Industry; United States
      Citation
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      Eisenmann, Thomas R. "Governance and Risk Taking in the U.S. Cable Television Industry." Harvard Business School Working Paper, No. 98-111, June 1998.
      • April 1998
      • Case

      E! Online (A): www.eonline.com

      By: Jeffrey F. Rayport
      E! Online is the on-line brand extension of the cable-TV channel dedicated to entertainment news. E! Online must compete with other entertainment sites on the web, as well as create synergy between E! Online and E! Entertainment Television in order to build a... View Details
      Keywords: Competition; Internet and the Web; Service Operations; Television Entertainment; Brands and Branding; Entertainment and Recreation Industry
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      Rayport, Jeffrey F., Carrie Ardito, and Dickson Louie. "E! Online (A): www.eonline.com." Harvard Business School Case 898-010, April 1998.
      • March 1998 (Revised August 1998)
      • Case

      BSkyB

      By: Debora L. Spar
      In 1983, Rupert Murdoch's News Corp. bought a floundering two-year-old British company called Satellite Television plc. and renamed it Sky. Without external financing, without having been allocated any space on Britain's existing satellites, and over the opposition of... View Details
      Keywords: Information Technology; Change Management; Television Entertainment; Media and Broadcasting Industry; Great Britain
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      Spar, Debora L., and Paula Zakaria. "BSkyB." Harvard Business School Case 798-077, March 1998. (Revised August 1998.)
      • 1998
      • Article

      Governance and Risk Taking in the U.S. Cable Television Industry

      By: T. R. Eisenmann
      Keywords: Governance; Risk and Uncertainty; Television Entertainment; Media and Broadcasting Industry
      Citation
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      Eisenmann, T. R. "Governance and Risk Taking in the U.S. Cable Television Industry." Academy of Management Best Paper Proceedings (1998).
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