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Show Results For
- All HBS Web
(356)
- People (2)
- News (113)
- Research (174)
- Events (4)
- Multimedia (2)
- Faculty Publications (73)
- 29 Jan 2021
- Op-Ed
How Influencers, Celebrities, and FOMO Can Win Over Vaccine Skeptics
publicized vaccination, generating buzz about the shot. To encourage influenza vaccinations in 2010, BlueCross BlueShield of Louisiana highlighted both mega- and micro-influencers on billboards, TV ads, and social View Details
- 28 Apr 2015
- First Look
First Look: April 28
Understanding Ordinary Unethical Behavior: Why People Who Value Morality Act Immorally By: Gino, F. Abstract—Cheating, deception, organizational misconduct, and many other forms of unethical behavior are among the greatest challenges in today's society. As regularly... View Details
Keywords: Sean Silverthorne
- 13 Jun 2019
- Blog Post
Expanding My Worldview Through FIELD Global Immersion
and funny material posted on social media, to promote health, beauty, and snack food products. Our job was to develop a new snack food designed for the Korean millennial consumer. The FIELD course began in... View Details
- 14 Jul 2022
- Research & Ideas
When the Rubber Meets the Road, Most Commuters Text and Email While Driving
fact that we are now much more likely to be constantly distracted by phones, emails, social media, and that, for many, controlling the use of technology in the car is clearly challenging,” says Sadun. You... View Details
Keywords: by Jay Fitzgerald
- 28 May 2013
- First Look
First Look: May 28
learn if a standardized and institutionalized organizational learning process like SFP can enhance dynamic capabilities. The SFP model is illustrated with an application to Hewlett-Packard's Santa Rosa Systems Division. 2006 Journal of Experimental View Details
Keywords: Sean Silverthorne
- 11 Jun 2018
- Research & Ideas
Why South Korea's Samsung Built the Only Outdoor Skating Rink in Texas
4 to 30 percent once a suit was filed there. “These are big numbers,” says Cohen. They do not even include advertising on social media, where companies can target specific locations and demographics. “I... View Details
- 01 Mar 2024
- News
The Internet's Next Frontier
While the Crypto, Fintech, and Web3 Lab—one of 13 labs contained within Harvard’s Digital Data Design Institute—might not have the Bunsen burners and test tubes found in science and engineering labs, it does share a philosophical construct: it is a sandbox—an... View Details
Keywords: Jennifer Gillespie
- 13 Mar 2005
- Research & Ideas
The Tricky Business of Nonprofit Brands
humanitarian crises, however, there may be a lack of coordination between NGOs resulting in duplication and inefficiencies, which, if highlighted by the media, may backlash against the same NGOs. During the post-genocide period in Rwanda,... View Details
Keywords: by Manda Salls
- 22 Sep 2022
- News
The Beauty Guide
differently—about insights, about my consumers, about what the competition is doing—because she’s of a generation that lives on social media, every day, all the time.” Freyre’s mentor also has helped her... View Details
Keywords: Maureen Harmon
- 07 Apr 2020
- Research & Ideas
What Customers Need to Hear from You During the COVID Crisis
time its parent company announced $100 million in product donations, including 200,000 face masks to New York City hospitals to help keep healthcare workers safe. Given the prevalence of fake news proliferating in social View Details
Keywords: by Jill Avery and Richard Edelman
- Web
U.S. Steel | Baker Library | Bloomberg Center | Harvard Business School
converging public relations, marketing, and social media, the United States Steel Corporation Photographs collection at Baker Library provides a window into the corporation’s innovative use of photography... View Details
- 30 May 2017
- First Look
First Look at New Research and Ideas, May 30
identified by KT’s team include the Internet of Things (including connected cars and smart city/homes), media, health, energy, and security and surveillance, which might provide some quick wins both in terms of revenues and market lead.... View Details
Keywords: Sean Silverthorne
- 05 May 2015
- First Look
First Look: May 5
Abstract—Humblebragging-bragging masked by a complaint-is a distinct and, given the rise of social media, increasingly ubiquitous form of self-promotion. We show that although people often choose to... View Details
Keywords: Carmen Nobel
- 25 Mar 2015
- HBS Case
Tate’s Digital Makeover Transforms the Traditional Museum
kids, teens, and art students to interact in online forums. On social media, Tate created no fewer than 16 Twitter feeds, 8 Facebook pages, 2 YouTube channels, a Google+ circle, and a Pinterest board, making... View Details
- Web
Courses by Faculty Unit - Course Catalog
Q3 1.5 Willy Shih Spring 2026 Q4 1.5 Building Trusted Organizations Sandra Sucher Fall 2025 Q2 1.5 Business at the Base of the Pyramid (also listed under Entrepreneurial Management) Benjamin N. Roth Natalia Rigol Spring 2026 Q3Q4 3.0 The Business of Entertainment,... View Details
- 01 Jun 2023
- News
An Engine of Innovation
with at least one Harvard undergraduate or graduate founder could access the resources of innovation and entrepreneurship. These include a wide range of courses and programs; maker, media, and AR/VR studios; experienced mentors; and... View Details
Keywords: Jennifer Gillespie
- 21 Sep 2023
- Blog Post
Hands-on Learning About Global Markets
ambassador program through trusted word-of-mouth channels (senior influencers on social media, and WhatsApp and community groups). For Laryea, who has worked around the world, the biggest takeaway was the... View Details
- 19 Jun 2018
- First Look
New Research and Ideas, June 19, 2018
Applied Corporate Finance Investors as Stewards of the Commons? By: Serafeim, George Abstract—Over the past few years, there has been a significant increase in the number of initiatives seeking to mobilize investor voice towards positive View Details
Keywords: Dina Gerdeman
- 24 Jan 2020
- News
Clayton M. Christensen Dies at 67
and we will keep you informed on any details as they become available to celebrate Clayton's life. From social media, alumni reflect on the life and impact of Professor Christensen. Others with personal... View Details
- 02 Nov 2021
- Research & Ideas
Why COVID-19 Probably Killed More People Than We Realize
what we were seeing,” says Ethan Rouen, an assistant professor in the Accounting and Management Unit at Harvard Business School, who conducted the study with HBS Professor George Serafeim and HBS doctoral candidate Botir Kobilov. “This was something that was being... View Details
Keywords: by Michael Blanding