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Show Results For
- All HBS Web
(1,954)
- People (1)
- News (252)
- Research (1,481)
- Events (5)
- Multimedia (16)
- Faculty Publications (890)
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- 01 Sep 2008
- News
Negative Ad Power
increase sales and shareholder value. Coke and Pepsi both want to increase the amount of carbonated soft drinks that we consume. If Pepsi and Coke go after each other in advertising, they will turn off consumers and reduce demand for both... View Details
- 23 Jan 2017
- News
The CEO Who is Perking Up Peet’s Coffee
In a profile of Peet’s Coffee CEO David Burwick (MBA 1989), the East Bay Times details the company’s growth under his watch: Since 2013, annual sales have jumped from $395 million to almost $800 million, 70 new locations have been added,... View Details
- 01 Sep 2018
- News
An SUV Built for African Roads—by African Workers
improve challenging last-mile distribution on rough terrain. Even before doing any marketing for the Mobius II, Yong reports that they have a couple hundred preorders and are building a sales and service network across the country to... View Details
Keywords: Amy Yee
- 01 Aug 2001
- News
Cleveland Global Alumni Conference a Sold-Out Success
had to undertake a complete transformation of how Merck operates," he said, outlining strategies that included stepping up resources devoted to scientific research and marketing, integrating divisions of the company, and heading off... View Details
- 01 Mar 2017
- News
Swimming with the Stream
customers. Gandhi, who released her first EP, Voices, in October and heads off on tour this month, has done stints at both Spotify and Interscope Records, which provided her with unique insight as she planned promotion and distribution for the EP. Here, she offers an... View Details
Keywords: Dan Morrell
- 01 Dec 1999
- News
Q & A: Herb Kohl
the School, I think I might have failed at Kohl's. I learned how to devise and implement a strategy and, most important, about the importance of working well with people. What was your strategy in running... View Details
Keywords: Susan Young
- 01 Mar 2017
- News
HBX: Reimagining HBS for the Digital Age
message for my team and how we communicate with our customers has begun to shift.” Paige Peterson, participant in Disruptive Strategy certificate program, sales manager “I have already applied so much of... View Details
- 01 Dec 2020
- News
Karmic Kickstart
up an advanced and highly aggressive cancer. Even with a hideous year of surgeries and chemotherapy, the best I could hope for was a 50 percent chance of surviving the next five years. I was forced into an abrupt fire sale of the business... View Details
- 01 Dec 2020
- News
Invest in the New Abnormal
current drought of in-person events. Be human. “Firms that connect emotionally with customers and employees are expected to perform better than firms that just connect physically.” Dettol soap’s #HandWashChallenge generated billions of views on TikTok; since the... View Details
- 01 Mar 2006
- News
Fast Lane to Country Lane
feel like everything I’ve done has been leading to this,” says Lackley, who manages business operations for Mark Lackley Furniture Maker (www.lackley.com), a high-end furniture company in Quechee, Vermont. Lackley began her “training” for the family business in 1988,... View Details
- 01 Sep 2003
- News
Andrea Silbert
who took a start-up course at CWE after being laid off from her job as a pet groomer. She now owns Animal Spirits, a successful pet-grooming store in Cambridge. Next to her is Carrie, who came to CWE looking for advice on how to expand her industrial cleaning business... View Details
- 16 Aug 2013
- News
Women's Business Leader
Vice Chairman of Wealth Management and Senior Client Advisor at Morgan Stanley where she is responsible for increasing revenue generation and client connectivity and penetration across the Wealth Management, Investment Banking and Sales... View Details
- 01 Mar 2012
- News
Noted & Quoted
education.” —HBS professor emeritus Howard Stevenson, author of Getting to Giving, on the importance of sales strategy in entrepreneurial ventures. (Bloomberg Businessweek online, December 2, 2011) “These... View Details
- 01 Dec 2005
- News
One-on-One with Peter Cuneo
film’s revenues and be able to choose a release date that will enhance our sales of toys and other merchandise. What changes will be made at the company as it enters this new industry? Our Marvel Studios division has been intimately... View Details
- 01 Dec 2018
- News
Alumni and Faculty Books for December 2018
firms in the US, why have only 140 companies been able to exceed the $100 million mark? What do these firms do differently from the rest? Do they have a better strategy or talent? Are they simply beneficiaries of good fortune? While each... View Details
- 01 Sep 2012
- News
An Intellectual Capital: Some Influential HBS Ideas, at a Glance
up business schools. 1957 With his book A Concept of Agribusiness, Ray Goldberg (with John Davis) coins a term and defines an industry. 1958 Ken Andrews begins writing cases on the Swiss watch industry that lay the groundwork for the concept and rise of corporate View Details
Keywords: Professor Elton Mayo: Professor Fritz Roethlisberger; George M. Moffett Professor of Agriculture and Business, Professor Emeritus Ray A. Goldberg; Professor Abraham Zaleznik; Professor Alfred Chandler; Professor Michael Porter; Professor Robert S. Kaplan; Professor Michael C. Jensen; Professor C. Roland Christensen; Professor Robert Menton; Colleges, Universities, and Professional Schools; Educational Services
- 01 Oct 2000
- News
Bringing Up Baby
employees; McCartney does not reveal sales figures for the company, but with "e-tailing" these days looking as challenging as child-rearing, she'll be calling on all her formidable skills to help her start-up grow strong and healthy. View Details
- 01 Jun 2010
- News
Admit It: You’re in Denial
marketing produced the legendary Model T, which put America on wheels and made Ford a business titan. More than 15 million Model T autos were sold in the two decades after its introduction in 1908. But something happened. By 1927, Model T View Details
- 01 Mar 2018
- News
March 2018 Alumni and Faculty Books
roles and responsibilities, including product management, marketing, growth, and sales to help readers figure out if they want to join a startup and what to expect if they do. The book includes a tour of typical startup roles to help... View Details
- 02 Mar 2016
- News
The New Space Race
Cornell works for Blue Origin, where she is head of astronaut strategy and sales and supports engine sales for the space exploration company. Along with a few dozen fellow... View Details
Keywords: Robert S. Benchley