Publications

November 2000 (Revised June 2001)
Case

Pokemon: Gotta Catch 'Em All

Pokemon, the colloquial name given to a collection of 150 fantastic, animal-inspired creatures with organic powers and the capacity to evolve, are the stars of video games, trading card games, and TV cartoons. Conceived in Japan in 1996, Pokemon quickly became that... View Details

Keywords: Age; Entertainment; Ethics; Cross-Cultural and Cross-Border Issues; Brands and Branding; Entertainment and Recreation Industry; Japan; United States

June 1999 (Revised August 2004)
Case

NFL-Network Television Contracts, 1998-2005, The

By: Stephen A. Greyser

The National Football League (NFL) is negotiating its next round of national television contracts with its broadcast and cable TV partners. The revenues from these contracts constitute a major source of income for the individual NFL teams. The case provides information... View Details

Keywords: History; Rights; Contracts; Business Earnings; Negotiation; Partners and Partnerships; Budgets and Budgeting; Entertainment and Recreation Industry

April 1998
Case

E! Online (A): www.eonline.com

By: Jeffrey F. Rayport

E! Online is the on-line brand extension of the cable-TV channel dedicated to entertainment news. E! Online must compete with other entertainment sites on the web, as well as create synergy between E! Online and E! Entertainment Television in order to build a... View Details

Keywords: Competition; Internet and the Web; Service Operations; Television Entertainment; Brands and Branding; Entertainment and Recreation Industry

January 1997 (Revised September 2000)
Case

Lynton V. Harris & Madison "Scare" Garden (B)

By: Michael A. Wheeler and Guhan Subramanian

Supplements the (A) case. View Details

Keywords: Entertainment and Recreation Industry; Australia; New York (city, NY)

November 1993
Case

Edgar J. Scherick Associates

Edgar Scherick, a leading television movie producer, must determine whether fact-based movies garner higher Nielsen ratings than fictional movies. Scherick has data for all 1992 TV movies broadcast on major networks. Ultimately, Scherick must decide whether it is... View Details

Keywords: Cost vs Benefits; Film Entertainment; Entertainment and Recreation Industry

October 1996
Teaching Note

Paragould City Cable TN

By: Willis M. Emmons III

Teaching Note for (9-794-030). View Details

Keywords: Entertainment and Recreation Industry; Arkansas

October 1993 (Revised October 1996)
Case

Paragould City Cable

By: Willis M. Emmons III

Unhappy with the prices provided by the local, privately owned cable television operator, the city of Paragould, Arkansas constructs a competing municipally owned cable system. Once in operation, Paragould City Cable faces vigorous competition from the incumbent... View Details

Keywords: Business Strategy; Television Entertainment; Competitive Strategy; Distribution Channels; Media; Public Sector; Programs; Growth and Development Strategy; Cost; Performance Improvement; Entertainment and Recreation Industry; Arkansas

December 1977
Teaching Note

Zodiac Brothers Toys, Inc. (B), Teaching Note

By: Jeffrey G. Miller and Steven C. Wheelwright

Keywords: Entertainment and Recreation Industry

February 1999 (Revised March 1999)
Case

Sunbeam Television (C)

By: V. Kasturi Rangan and Howard Reitz

Supplements the (A) case. View Details

Keywords: Entertainment and Recreation Industry; Boston

January 1996
Teaching Note

Sunbeam Television (A) and (B) TN

By: V. Kasturi Rangan

Teaching Note for (9-596-056) and (9-596-057). View Details

Keywords: Entertainment and Recreation Industry; Boston

August 1998
Supplement

Lark International Entertainment Ltd. (B)

By: Linda A. Hill and Jennifer Suesse

Supplements the (A) case. View Details

Keywords: Entertainment and Recreation Industry; Hong Kong; China; Asia

May 1997
Supplement

Suzanne de Passe at Motown Productions

By: Linda A. Hill and Mara Willard

Suzanne de Passe talks to an MBA class in October 1996 and discusses her perspective on leadership, her experience making "Lonesome Dove," and her company: de Passe Entertainment. Designed for use with Suzanne de Passe at Motown Productions (A) (9-487-042), (A1)... View Details

Keywords: Leadership; Perspective; Organizational Culture; Personal Development and Career; Entertainment and Recreation Industry

June 1998 (Revised July 1998)
Teaching Note

Viacom, Inc.-- Carpe Diem (Condensed) TN

By: Joseph L. Bower

Teaching Note for (9-398-086) and (9-397-508). View Details

Keywords: Entertainment and Recreation Industry

January 1998 (Revised March 1998)
Case

Viacom, Inc.: Carpe Diem (Condensed)

By: Joseph L. Bower and Thomas R. Eisenmann

Viacom has built a powerful position in the global entertainment industry through skillful and bold acquisitions. Now its expansion is challenged by the moves of Rupert Murdoch's News Corp. Different businesses within Viacom have contradictory positions on how to deal... View Details

Keywords: Acquisition; Cost vs Benefits; Decisions; Entertainment; Competition; Corporate Strategy; Expansion; Entertainment and Recreation Industry

April 1996
Supplement

This Case Sucks: Beavis, Butt-head, and TV Content (B)

By: Joseph L. Badaracco Jr. and Jerry Useem

Supplements the (A) case. View Details

Keywords: Entertainment and Recreation Industry