printing - Publications - Faculty & Research

07 Jun 2011
First Look

First Look: June 7

formula for estimating the lifetime value of each piece of content. As the business models of print and broadcast media declined, Demand had figured out how to leverage digital and social media tools to bring down the costs of creating... View Details

Keywords: Sean Silverthorne

07 Aug 2018
First Look

New Research and Ideas, August 8, 2018

philanthropic arm (Chaudhary Foundation) works with stakeholders and develops a blue print for short- and long-term relief measures. The management needs to address several questions as they navigate the foundation's course. What element... View Details

Keywords: by Sean Silverthorne

29 Oct 2000
Research & Ideas

Building a Powerful Prestige Brand

store's charge-account customers received a small, white printed card with gold lettering that read: "Saks Fifth Avenue is proud to present the Estée Lauder line of cosmetics: now available at our cosmetics department."... View Details

Keywords: by Nancy F. Koehn; Beauty & Cosmetics; Consumer Products; Retail

29 Jan 2013
First Look

First Look: Jan. 29

breakers such as the iPhone, Hulu, or Netflix. To this end, it offers a short tour of the changing print media landscape and reviews major upheavals in its business models. The Bonnier case illustrates how to engage in and manage a... View Details

Keywords: Sean Silverthorne

07 Nov 2011
Research & Ideas

The Forgotten Book that Helped Shape the Modern Economy

led to economic development and were therefore emulated in other nations at the time. The idea for it probably came from my love of old books, which allowed me to see quite starkly the discrepancy between past and present fame in the discipline of economics. The most... View Details

Keywords: by Sean Silverthorne

18 Mar 2001
Research & Ideas

Want to Be an Entrepreneur? [Part I]

Founded in 1997 to revolutionize the mundane printing business with new display technology, the company had its eye on multibillion-dollar markets like electronic newspapers. But to realize that vision, its scientists had to get into... View Details

Keywords: by John S. Rosenberg

09 Jan 2006
Research & Ideas

What Really Drives Your Strategy?

linked to existing customer preferences. But the challenge is not confined to formal budgeting meetings. Operating managers often constrain strategy adaptation in ways that are very powerful. We have seen this in the response of print... View Details

Keywords: by Martha Lagace

04 Jan 2012
First Look

First Look: January 4

interpretation of and response to these challenges, but external and internal changes may require corresponding changes in a group's core identity. In a qualitative study of longshoremen in San Pedro, California, we observe an evolution in group identity as we track... View Details

Keywords: Carmen Nobel

16 Nov 2009
Research & Ideas

The Times Captures History of American Business

by story, the reporting is very thoughtful and careful. At this moment in history when we wring our hands about the future of newspapers, readers who care about the importance and contribution of newspapers should look at the book, because it adds an enormous testament... View Details

Keywords: by Martha Lagace; Journalism & News

29 Jun 2007
First Look

First Look: June 29, 2007

these obstacles. Would he be able to free the grapes? Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=707472 Stryker Corp.: In-sourcing PCBs Harvard Business School Case 207-121 This case examines a proposed investment in the... View Details

Keywords: Martha Lagace

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