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24 Apr 2019
News

Thailand's Richest Family Is Getting Richer Helping China

January 2017 (Revised January 2017)
Case

Susan Cassidy at Bertram Gilman International

By: Jeffrey T. Polzer and Michael Norris

In 2016, Susan Cassidy, VP of sales and marketing for the packaged foods division at CPG firm Bertram Gilman International, has to make a promotion decision. Should she choose the person she has been grooming for the position or another candidate recommended by central... View Details

Keywords: People Analytics; Algorithms; Promotion Decision; Human Resources; Business Processes; Consumer Products Industry; United States

April 1999 (Revised December 2003)
Case

Al Dunlap at Sunbeam

By: Brian J. Hall, Rakesh Khurana and Carleen Madigan

Al Dunlap was one of the best-known corporate turnaround artists of the 1990s. In 1996, he was hired at Sunbeam to effect a restructuring, but was fired almost two years later when the company's financial performance and stock price began to decline. Many of the... View Details

Keywords: Business and Shareholder Relations; Business and Stakeholder Relations; Restructuring; Stock Shares; Performance Evaluation; Leadership Style; Resignation and Termination; Motivation and Incentives; Executive Compensation; Outcome or Result; Consumer Products Industry; United States

23 Nov 2015
News

The secrets behind how CEO salaries are determined

October 2008 (Revised June 2010)
Case

Executive Pay and the Credit Crisis of 2008 (A)

By: V.G. Narayanan, Fabrizio Ferri and Lisa Brem

The credit crisis of 2008 placed compensation practices at publicly traded firms in the United States under scrutiny. This case examines perceived excessive pay and severance packages at several firms implicated in the credit crisis of 2008, the executive compensation... View Details

Keywords: Financial Crisis; Governing and Advisory Boards; Government Legislation; Executive Compensation; United States

14 Jun 2022
News

What’s the Better Inflation Strategy, Raising Prices Little by Little or All at Once?

February 2000 (Revised August 2000)
Case

Microsoft Latin America

By: Robert S. Kaplan, Alberto Ballve and Antonio Davila

Mauricio Santillan, regional vice president for the Latin American division of Microsoft, has introduced a new performance measurement system to help his country managers formulate and control strategy. Microsoft Latin America's priorities are rolling out of an... View Details

Keywords: Balanced Scorecard; Applications and Software; Emerging Markets; Crime and Corruption; Motivation and Incentives; Management Skills; Global Strategy; Strategy; Information Technology Industry; Latin America

January 2006 (Revised October 2009)
Case

Negotiating Star Compensation at the USAWBL (A-1): Confidential Instructions for Jesse J.

By: Ian Larkin, James K. Sebenius and Guhan Subramanian

In this three-party negotiation exercise, Jesse J, star center in the U.S.A. Women's Basketball League, with her agent, is negotiating a possible compensation package with the Boston Sharks involving a base salary, a possible share of team merchandising profits, and a... View Details

Keywords: Compensation and Benefits; Contracts; Negotiation Process; Negotiation Tactics; Conflict and Resolution; Sports; Sports Industry; United States

December 2017
Case

Molino Cañuelas: Serving Customers from Seed Development to the Kitchen Table

By: Jose B. Alvarez, Maria Fernanda Miguel and Mariana Cal

Molino Cañuelas was a vertically integrated food company with a management system that allowed it to innovate and grow systematically. With sales of $2 billion in 2016, the firm not only produced flour, vegetable oil, and packaged food products, it also owned a port... View Details

Keywords: Quality Management System; Food Industry; Molino Cañuelas; Argentina; Vertical Integration; Quality; Management Systems; Expansion; Global Range; Growth and Development Strategy; Agribusiness; Food and Beverage Industry; Agriculture and Agribusiness Industry; Argentina

Awards

William F. O'Dell Award

Winner of the 1983 William F. O'Dell Award from the American Marketing Association for the Most Significant Article Published in the Journal of Marketing Research during 1978 (with G. Urban) for “Pre-Test-Market Evaluation of New Packaged Goods: A Model and... View Details

05 Jun 2017
Working Paper Summaries

Cellophane, the New Visuality, and the Creation of Self-Service Food Retailing

Keywords: by Ai Hisano; Food & Beverage

December 2021
Case

Pairwise

By: José B. Alvarez and Annelena Lobb

Pairwise discusses the strategic approach of a company aiming to “snackify” fruits and vegetables by using CRISPR-Cas9 gene editing to create nutritious, bite-sized foods that could compete with packaged snacks. The company is confronting a number of challenges,... View Details

Keywords: Gene Editing; GMO; Food; Nutrition; Competition; Market Entry and Exit; Public Opinion; Competitive Strategy; Consumer Behavior; Food and Beverage Industry

May 2013
Teaching Note

Launching Krispy Natural: Cracking the Product Management Code (Brief Case)

By: Frank V. Cespedes and Heather Beckham

This case study concerns a review and interpretation of test market results for a new packaged good product. The purpose of the case is to provide students with practice and guidelines in the analysis of quantitative test market data while illustrating the roles of... View Details

Keywords: Analytics and Data Science; Analysis; Product Marketing

2005
Chapter

Environmental Federalism in the European Union and the United States

By: David Vogel, Michael W. Toffel and Diahanna Post

The United States (US) and the European Union (EU) are federal systems in which the responsibility for environmental policy-making is divided or shared between the central government and the (member) states. The attribution of decision-making power has important policy... View Details

Keywords: Governing Rules, Regulations, and Reforms; Policy; Government Legislation; Natural Environment; Pollutants; Climate Change; European Union; United States

Read Now

December 2010
Case

Digital Divide

By: Sunil Gupta

In November 2010, Charles Henry, chief marketing officer of a major consumer packaged goods company, was trying to convince his senior managers to enhance the digital presence of the company's brands by significantly increasing their online marketing budget. However,... View Details

Keywords: Budgets and Budgeting; Digital Marketing; Marketing Communications; Marketing Strategy; Information Technology

11 May 2021
News

President Biden Is Pitching An Expanded View Of Infrastructure. Is He Right?

September 1972 (Revised April 1984)
Case

Crown Cork & Seal and the Metal Container Industry

By: Joseph L. Bower

Discusses the technical, economic, and packaging trends in the metal container industry, and the impact of these trends on major companies within the industry. Shows the response of Crown Cork & Seal Co. to these trends. Based on Crown Cork & Seal Co. and Note on the... View Details

Keywords: Information Technology; Operations; Supply and Industry; Economics; Trends; Manufacturing Industry

Tomomichi Amano is an Assistant Professor of Business Administration in the Marketing Unit at HBS. He teaches the Marketing course in the MBA required curriculum.

Professor Amano draws on economic theories to understand novel mechanisms by which new... View Details

April 2020
Teaching Note

Executive Compensation at Talent Partners

By: Richard S. Ruback, Royce G. Yudkoff and Ahron Rosenfeld

Teaching Note for HBS Case No. 211-073. Talent Partners, a payroll service firm focused on actors in commercials, hired Paul Muratore to be its CEO in 2002. His compensation package included a fixed salary and a bundle of Stock Appreciation Rights (SAR) that would... View Details

Keywords: Executive Compensation; Stock Options; Compensation and Benefits