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  • All HBS Web  (424)
    • News  (92)
    • Research  (255)
    • Events  (2)
    • Multimedia  (2)
  • Faculty Publications  (103)
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  • 23 Jan 2013
  • Research & Ideas

Three-Dimensional Strategy: Winning the Multisided Platform

When start-up thredUP launched its peer-to-peer online exchange for used children's clothes two and a half years ago, its creators were the latest generation of entrepreneurs competing online as multi-sided... View Details
Keywords: by Julia Hanna
  • 31 May 2017
  • What Do You Think?

Can Amazon Do What Walmart Couldn’t, Stop the 'Wheel of Retailing'?

In 1997, a young entrepreneur visited a class at Harvard Business School taught by my colleague, Len Schlesinger. The class discussed a case based on the visitor’s fledgling online retailing company that had rapidly expanded sales to $100... View Details
Keywords: by James Heskett; Retail
  • 19 Sep 2016
  • Research & Ideas

Why Isn't Business Research More Relevant to Business Practitioners?

Like many business leaders, Donovan Neale-May routinely seeks out information on business innovation and management trends. He reads reports from market analysis firms, white papers from companies in his field, and articles in online... View Details
Keywords: by Carmen Nobel; Education
  • 11 Sep 2000
  • Research & Ideas

Riding the Internet Fast Track

customer will buy his or her next car from them, and at that, a second purchase could well be years away. While many firms are clearly bent on getting big fast, some competitors are adopting a get-it-right-first strategy instead. One such company, Streamline.com, a... View Details
Keywords: by Peter Jacobs
  • 02 Mar 2015
  • Research & Ideas

Retail Reaches a Tipping Point—Which Stores Will Survive?

authors look to the future—what will the shopping experience be like for us, and for retailers, as ecommerce becomes an ever larger part of the market. In early February, 93-year-old retailer RadioShack announced it was filing for bankruptcy. A few days later,... View Details
Keywords: by Sean Silverthorne; Retail
  • 03 Jan 2017
  • Research & Ideas

5 New Year's Resolutions You Can Keep (With the Help of Behavioral Science Research)

of the common contracts people sign with themselves each year. If you have resolved to eat healthier, try ordering your groceries a week in advance of delivery. Internet delivery services make it all too... View Details
Keywords: by Carmen Nobel
  • 13 Feb 2013
  • Research & Ideas

5 Weight Loss Tips From Behavioral Economists

wanted to find out whether a delay between order completion and order delivery would have an effect on which items the customers chose to buy. In other words, would a customer be more likely to choose kale over Kit-Kats if he ordered his... View Details
Keywords: by Carmen Nobel
  • 11 Dec 2006
  • Research & Ideas

Fixing Price Tag Confusion

rental charge and a charge for the remote. Do partitioned prices help the consumer make an informed decision or just add to his or her confusion? Do partitioned prices increase demand? Is an online grocer better off presenting a customer... View Details
Keywords: by Sean Silverthorne; Retail
  • 30 May 2007
  • Research & Ideas

Health Care Under a Research Microscope

Research; and Robert Higgins, managing general partner and founder of VC firm Highland Capital Partners. As a physician, Bohmer is interested in the delivery side of health care—how care is given to patients. "Health care reform, in... View Details
Keywords: by Sean Silverthorne; Health; Biotechnology
  • 02 Apr 2015
  • Research & Ideas

Digital Initiative Summit: Big Messages, Small Screens, Many Choices

is, if the app is the way we interact with the brands, how do you get me to be one of your favorite apps?" Gupta said that a successful app must provide obvious, unique value—and meet consumers where they live. As an example, he cited the View Details
Keywords: by Carmen Nobel; Advertising
  • 07 Oct 2008
  • First Look

First Look: October 7, 2008

online grocer to address this question. In general, we find that as the delay between order completion and delivery increases, grocery customers spend less, order a higher... View Details
Keywords: Martha Lagace
  • 01 Apr 2008
  • First Look

First Look: April 1, 2008

behavior of a sample of online grocery shoppers over the course of a year. We compare the purchases customers make when redeeming a $10-off coupon they received from their View Details
Keywords: Martha Lagace
  • 10 Oct 2007
  • First Look

First Look: First Look: October 10

Abstract We study the effect of small windfalls on consumer-spending decisions by examining the purchasing behavior of a sample of online grocery shoppers over the course of a year. We compare the purchases... View Details
Keywords: Martha Lagace
  • 31 Mar 2014
  • Research & Ideas

Encouraging Niche Content in an Ad-Driven World

As the quantity of online content continues to proliferate—from cute cat videos to policy experts blogging on the Middle East—the consumer's expectation that online content should be free becomes more... View Details
Keywords: by Julia Hanna; Information; Publishing; Journalism & News
  • 02 Mar 2015
  • Research & Ideas

‘Retail Revolution’ Excerpt: The Scale of the Ecommerce Threat

forecasting can be more accurate and replenishment more timely, and thus markdowns, shrink costs, and working capital needs are reduced. Online fulfillment and home delivery also create traffic problems for... View Details
Keywords: Re: Rajiv Lal; Retail
  • 01 Jun 2020
  • What Do You Think?

Will Challenged Amazon Tweak Its Retail Model Post-Pandemic?

Walmart, and Etsy ate that part of Amazon’s lunch that Amazon couldn’t finish. One problem for Amazon was its inability to meet the tremendous demand surge for online services and products. Its stockouts increased and View Details
Keywords: by James Heskett; Retail
  • 15 May 2020
  • Research & Ideas

Find Your Pragmatic Path through Radical Uncertainty

activities. These days, we need to plan more carefully because small decisions can have dire consequences for ourselves and for others. Consider the newly stressful task of grocery shopping. Should I order View Details
Keywords: by Howard Stevenson, Eugene B. Kogan, and Shirley Spence
  • 06 Sep 2005
  • Research & Ideas

When Product Variety Backfires

offer within a brand. Do you need seventy-five flavors of Snapple or will twenty-five do? Do you need twenty-five SKUs of toothpaste or can you get by on ten? The question is which alternatives to eliminate and what the customer response will be. In the case of one... View Details
Keywords: by Poping Lin; Consumer Products
  • 20 May 2008
  • First Look

First Look: May 20, 2008

Abstract How do decisions made for tomorrow or two days in advance differ from decisions made for several days in the future? We use novel panel data from an online grocer to address this question. In general, we find that as the delay... View Details
Keywords: Martha Lagace
  • 05 Mar 2014
  • What Do You Think?

When Will the Next Dot.com Bubble Burst?

leadership, alumni from Procter & Gamble's online operation, carefully laid out plans in which they estimated they would need a next round financing of $30 million. The representative from Flatiron indicated his partners would like to... View Details
Keywords: by James Heskett; Publishing; Retail
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