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  • 23 Jan 2024
  • Book

More Than Memes: NFTs Could Be the Next Gen Deed for a Digital World

get free entry to “ApeFest,” the music festival we referenced earlier. Even the Vatican has issued NFTs that give holders exclusive access to historical artifacts and documents.* *And of course, these sorts of benefits are typically... View Details
Keywords: by Dina Gerdeman; Information Technology; Technology; Financial Services
  • 12 Oct 2021
  • Research & Ideas

What Actually Draws Sports Fans to Games? It's Not Star Athletes.

the Author Rachel Layne is a writer based in the Boston area. [Image: iStockphoto/FG Trade] Are you back to attending events, whether it's sports or musical performances? Why or why not? Share your thoughts in the comments below. View Details
Keywords: by Rachel Layne; Sports
  • 21 Apr 2023
  • Research & Ideas

The $15 Billion Question: Have Loot Boxes Turned Video Gaming into Gambling?

the number of players globally tops 3 billion, the paper says. “People don’t realize how pervasive games are,” Amano says. “They are larger than music and movies combined.” Amano and Simonov analyzed the decisions made by 2.5 million... View Details
Keywords: by Scott Van Voorhis; Video Game; Media & Broadcasting
  • 13 Apr 2009
  • Research & Ideas

Kind of Blue: Pushing Boundaries with Miles Davis

Ask jazz fans the world over to name their favorite compilation, and chances are their response is Kind of Blue. With music that is sophisticated and sublime, spare yet complex, trumpeter and composer Miles Davis (1926-1991) reached... View Details
Keywords: by Martha Lagace; Music
  • 26 Sep 2011
  • HBS Case

HBS Cases: Lady Gaga

Celebrated for both her outré style and musical prowess, the recording artist known as Lady Gaga is not only one of the world's biggest pop stars, but also one of the most recognized brands. She's garnered five Grammys, holds two spots in... View Details
Keywords: by Carmen Nobel; Music; Music
  • August 2015 (Revised June 2021)
  • Case

Amazon.com, 2021

By: John R. Wells, Benjamin Weinstock, Gabriel Ellsworth and Galen Danskin
In February 2021, Amazon announced 2020 operating profits of $22,899 million, up from $2,233 million in 2015, on sales of $386 billion, up from $107 billion five years earlier (see Exhibit 1). The shareholders expressed their satisfaction (see Exhibit 2), but not all... View Details
Keywords: Strategic Analysis; Retail; E-commerce; Amazon; Internet; Amazon.com; AmazonFresh; Jeff Bezos; Cloud Computing; Marketplaces; Streaming; E-reader Market; Digital Media; Mobile App; Online Retail; Shipping; Database; Tablet; Kindle; Kindle Fire; Smartphone; Delivery; Digital Platforms; Competition; Internet and the Web; Corporate Strategy; Digital Marketing; Business Growth and Maturation; Business Model; Business Organization; For-Profit Firms; Film Entertainment; Games, Gaming, and Gambling; Music Entertainment; Television Entertainment; Profit; Revenue; Global Strategy; Multinational Firms and Management; Taxation; Business History; Human Resources; Resignation and Termination; Books; Human Capital; Working Conditions; Business or Company Management; Goals and Objectives; Growth and Development Strategy; Growth Management; Management Practices and Processes; Industry Growth; Industry Structures; Media; Distribution; Distribution Channels; Order Taking and Fulfillment; Infrastructure; Logistics; Product Development; Supply Chain; Supply Chain Management; Organizational Culture; Public Ownership; Work-Life Balance; Problems and Challenges; Labor and Management Relations; Strategy; Adaptation; Business Strategy; Competitive Strategy; Diversification; Expansion; Integration; Horizontal Integration; Vertical Integration; Information Infrastructure; Information Technology; Mobile and Wireless Technology; Price; Applications and Software; Marketing; Marketing Strategy; Working Capital; Customer Focus and Relationships; Customer Value and Value Chain; Music Industry; Music Industry; Music Industry; Music Industry; Music Industry; Music Industry; Music Industry; Music Industry; Music Industry; Music Industry; Music Industry; Music Industry; Music Industry; Music Industry; United States; Washington (state, US); Seattle
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Wells, John R., Benjamin Weinstock, Gabriel Ellsworth, and Galen Danskin. "Amazon.com, 2021." Harvard Business School Case 716-402, August 2015. (Revised June 2021.)
  • Research Summary

Unintended Consequences of Fundraising Tactics

Charity fundraisers use a variety of methods to increase donations, with three of the most common being matching funds, seed money, and thank you gifts. Field experiments have shown that matching funds (Eckel and Grossman, 2008) and seed money (List and Lucking-Reiley,... View Details
  • 20 Apr 2015
  • Research & Ideas

The 5 Strategy Rules of Bill Gates, Andy Grove, and Steve Jobs

the proprietary Mac as the central hub of Apple's product line despite falling market share. Eventually he was persuaded to shift focus and allow the iTunes music platform to be used on PCs as well as on Apple iPods and iPhones. That... View Details
Keywords: by Michael Blanding; Computer
  • 12 Mar 2006
  • Research & Ideas

New Research Explores Multi-Sided Markets

company that is vertically integrated to some extent into the content that runs on their devices. This can help in their current fight to establish the Blu-ray DVD standard, but has been a significant hindrance, because of internal conflicts of interest, in their... View Details
Keywords: by Sean Silverthorne; Technology
  • 30 Mar 2021
  • Research & Ideas

Commuting Hurts Productivity and Your Best Talent Suffers Most

Many of us have been there: mired in rush-hour traffic, listening to music or news to take our minds off the grind, wishing we didn’t feel so stressed before we’ve even reached the office. A late-night conversation with a fellow... View Details
Keywords: by Lane Lambert
  • March 2016 (Revised May 2018)
  • Case

Reinventing Best Buy

By: John R. Wells and Gabriel Ellsworth
On March 1, 2017, Best Buy Company, Inc., North America’s largest retailer of consumer electronics and appliances, announced a third year of comparable-store sales increases and a 20.8% increase in domestic comparable online sales. These results were in marked contrast... View Details
Keywords: Best Buy; Hubert Joly; Renew Blue; Showrooming; Webrooming; E-commerce; E-Commerce Strategy; Online Retail; Multichannel Retailing; Omnichannel; Marketplaces; Turnaround; Consumer Electronics; Consumer Electronics Accessories; Appliances; Stores-within-stores; Store Experience; Store Size; Store Pickup; Store Management; Delivery; Delivery Models; Amazon; Amazon.com; Pricing Strategy; Business Subsidiaries; Business Units; Business Growth and Maturation; Business Model; For-Profit Firms; Customer Focus and Relationships; Customer Satisfaction; Entertainment; Film Entertainment; Games, Gaming, and Gambling; Music Entertainment; Television Entertainment; Theater Entertainment; Price; Profit; Revenue; Geographic Scope; Multinational Firms and Management; Business History; Cost; Selection and Staffing; Reports; Technological Innovation; Job Cuts and Outsourcing; Human Capital; Leading Change; Business or Company Management; Goals and Objectives; Growth and Development; Growth and Development Strategy; Management Teams; Brands and Branding; Product Marketing; Consumer Behavior; Demand and Consumers; Media; Distribution; Order Taking and Fulfillment; Distribution Channels; Infrastructure; Product; Service Delivery; Service Operations; Organizational Change and Adaptation; Public Ownership; Problems and Challenges; Programs; Groups and Teams; Sales; Salesforce Management; Strategy; Adaptation; Business Strategy; Competition; Competitive Advantage; Competitive Strategy; Corporate Strategy; Expansion; Information Technology; Information Infrastructure; Information Technology; Internet and the Web; Mobile and Wireless Technology; Internet and the Web; Applications and Software; Internet and the Web; Mobile and Wireless Technology; Resource Allocation; Computer Industry; Electronics Industry; Entertainment and Recreation Industry; Information Technology Industry; Retail Industry; Service Industry; Technology Industry; Telecommunications Industry; Video Game Industry; United States; Minnesota; Minneapolis; Saint Paul; St. Paul
Citation
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Wells, John R., and Gabriel Ellsworth. "Reinventing Best Buy." Harvard Business School Case 716-455, March 2016. (Revised May 2018.)
  • 19 Apr 2010
  • Research & Ideas

The History of Beauty

perfumes were reminiscent of one individual "note"—to employ the musical metaphor used in the industry—which tried to replicate nature. The new perfumes had a vastly increased range of scents; were far more abstract, with three notes; and... View Details
Keywords: by Sean Silverthorne; Beauty & Cosmetics
  • July 2011 (Revised October 2011)
  • Case

Lady Gaga (A)

By: Anita Elberse and Michael Christensen
In September 2009, Troy Carter, manager of up-and-coming pop star Lady Gaga, has to decide on a new course of action now that his artist's planned co-headlining arena tour with hip-hop superstar Kanye West has been cancelled. Carter knows that continuing the tour, but... View Details
Keywords: Employee Relationship Management; Marketing Strategy; Product; Product Development; Business and Stakeholder Relations; Creativity; Music Industry
Citation
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Elberse, Anita, and Michael Christensen. "Lady Gaga (A)." Harvard Business School Case 512-016, July 2011. (Revised October 2011.)
  • 24 Apr 2023
  • HBS Case

What Does It Take to Build as Much Buzz as Booze? Inside the Epic Challenge of Cannabis-Infused Drinks

products, such as what can and can’t be printed on packaging labels, also vary across states. Even when they come up with a catchy advertising idea that’s acceptable to regulators and consumers—such as the Cann-produced music video called... View Details
Keywords: by Jay Fitzgerald; Consumer Products; Food & Beverage
  • 01 Oct 2012
  • Research & Ideas

Better by the Bundle?

says. All kinds of products are sold in bundles. Microsoft Office is sold as a bundle of computer software, including Word, Excel, and PowerPoint. Cable companies offer their channels in bundle packages. Even a music CD is essentially a... View Details
Keywords: by Dina Gerdeman
  • 16 Feb 2010
  • Research & Ideas

The Outside-In Approach to Customer Service

women traverse their stores. In addition, Best Buy acquired Geek Squad to broaden its footprint into installation of equipment. The company applied the same concerted effort toward serving other valuable customer segments it had discovered, including small business... View Details
Keywords: by Sarah Jane Gilbert; Consumer Products
  • 26 Oct 2022
  • Research & Ideas

How Paid Promos Take the Shine Off YouTube Stars (and Tips for Better Influencer Marketing)

For sponsored content to be perceived as authentic, it has to somehow mesh with the influencer’s overall persona. A fashion influencer hocking aprons? Reasonable. A music influencer selling chips? Suspicious but not unreasonable. The key... View Details
Keywords: by Kara Baskin; Technology; Media & Broadcasting
  • 03 May 2023
  • Research & Ideas

Why Confronting Racism in AI 'Creates a Better Future for All of Us'

t-r-a-p is the best genre of hip hop music that comes from Atlanta, where I’m from. This article first appeared in the Institute for the Study of Business in Global Society's BiGS FiX. You Might Also Like: What's Missing from the Racial... View Details
Keywords: by Barbara DeLollis
  • 11 Mar 2019
  • Research & Ideas

Branding Sells Cereal, Handbags, and Vacations. Can It Sell a Country?

culture, setting off a K-Drama (Korean television drama) and K-Pop (Korean pop music) craze, with music exports, for example, expanding ninefold to $277 million in 2013. Think virally and socially. When New York City sought to bring back... View Details
Keywords: by Danielle Kost; Tourism
  • 11 Jun 2018
  • Research & Ideas

Why South Korea's Samsung Built the Only Outdoor Skating Rink in Texas

featuring music by the local symphony as 250,000 Christmas lights lit up the county courthouse. Then revelers could head to the Samsung Ice Skating Rink, the only outdoor venue of its kind in all of Texas—which also happened to be located... View Details
Keywords: by Michael Blanding; Legal Services
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