music - Publications - Faculty & Research

15 Dec 2015
First Look

December 15, 2015

the popularity of JALC's events, however, the U.S. audience for jazz is small and aging relative to other music genres. This case asks students to apply marketing principles to the challenge that JALC faces in seeking to expand the reach... View Details

Keywords: Carmen Nobel

15 Feb 2022
Book

When Working Harder Doesn’t Work, Time to Reinvent Your Career

Decades ago, a talented young musician pursued his childhood dream of becoming the world’s greatest French horn player, studying with great teachers, attending music festivals, and always earning first chair. At 19, he dropped out of... View Details

Keywords: by Avery Forman

30 Mar 2021
Research & Ideas

Commuting Hurts Productivity and Your Best Talent Suffers Most

Many of us have been there: mired in rush-hour traffic, listening to music or news to take our minds off the grind, wishing we didn’t feel so stressed before we’ve even reached the office. A late-night conversation with a fellow... View Details

Keywords: by Lane Lambert

25 Apr 2012
Research & Ideas

The Importance of Teaming

learning and process knowledge, and explains why these are important concepts for today's leaders. Teaming is a verb Sports teams and musical groups are both bounded, static collections of individuals. Like most work teams in the past,... View Details

Keywords: Re: Amy C. Edmondson

19 Apr 2010
Research & Ideas

The History of Beauty

perfumes were reminiscent of one individual "note"—to employ the musical metaphor used in the industry—which tried to replicate nature. The new perfumes had a vastly increased range of scents; were far more abstract, with three notes; and... View Details

Keywords: by Sean Silverthorne; Beauty & Cosmetics

24 Apr 2023
HBS Case

What Does It Take to Build as Much Buzz as Booze? Inside the Epic Challenge of Cannabis-Infused Drinks

products, such as what can and can’t be printed on packaging labels, also vary across states. Even when they come up with a catchy advertising idea that’s acceptable to regulators and consumers—such as the Cann-produced music video called... View Details

Keywords: by Jay Fitzgerald; Consumer Products; Food & Beverage

23 Jan 2024
Book

More Than Memes: NFTs Could Be the Next Gen Deed for a Digital World

get free entry to “ApeFest,” the music festival we referenced earlier. Even the Vatican has issued NFTs that give holders exclusive access to historical artifacts and documents.* *And of course, these sorts of benefits are typically... View Details

Keywords: by Dina Gerdeman; Information Technology; Technology; Financial Services

11 Mar 2019
Research & Ideas

Branding Sells Cereal, Handbags, and Vacations. Can It Sell a Country?

culture, setting off a K-Drama (Korean television drama) and K-Pop (Korean pop music) craze, with music exports, for example, expanding ninefold to $277 million in 2013. Think virally and socially. When New York City sought to bring back... View Details

Keywords: by Danielle Kost; Tourism

12 Oct 2021
Research & Ideas

What Actually Draws Sports Fans to Games? It's Not Star Athletes.

the Author Rachel Layne is a writer based in the Boston area. [Image: iStockphoto/FG Trade] Are you back to attending events, whether it's sports or musical performances? Why or why not? Share your thoughts in the comments below. View Details

Keywords: by Rachel Layne; Sports

21 Apr 2023
Research & Ideas

The $15 Billion Question: Have Loot Boxes Turned Video Gaming into Gambling?

the number of players globally tops 3 billion, the paper says. “People don’t realize how pervasive games are,” Amano says. “They are larger than music and movies combined.” Amano and Simonov analyzed the decisions made by 2.5 million... View Details

Keywords: by Scott Van Voorhis; Video Game; Media & Broadcasting

26 Sep 2011
HBS Case

HBS Cases: Lady Gaga

Celebrated for both her outré style and musical prowess, the recording artist known as Lady Gaga is not only one of the world's biggest pop stars, but also one of the most recognized brands. She's garnered five Grammys, holds two spots in... View Details

Keywords: by Carmen Nobel; Music; Music

23 Jan 2013
Research & Ideas

Three-Dimensional Strategy: Winning the Multisided Platform

business. Apple functions as a reseller in its iTunes store; as a result, it can price music at a level that is attractive to consumers ($.99 or $1.29), thereby boosting sales of iPods. "If Apple functioned as an MSP in this case, and... View Details

Keywords: by Julia Hanna

06 May 2021
HBS Case

How Four Women Made Miami More Equitable for Startups

people away from a “scarcity mindset” by creating incentives for organizations to pool resources rather than compete for funding. For example, Lipsey partnered with Miami-based philanthropist Daniel R. Lewis in 2019 to launch the Music... View Details

Keywords: by Carolyn DiPaolo

12 Mar 2006
Research & Ideas

New Research Explores Multi-Sided Markets

company that is vertically integrated to some extent into the content that runs on their devices. This can help in their current fight to establish the Blu-ray DVD standard, but has been a significant hindrance, because of internal conflicts of interest, in their... View Details

Keywords: by Sean Silverthorne; Technology

20 Apr 2015
Research & Ideas

The 5 Strategy Rules of Bill Gates, Andy Grove, and Steve Jobs

the proprietary Mac as the central hub of Apple's product line despite falling market share. Eventually he was persuaded to shift focus and allow the iTunes music platform to be used on PCs as well as on Apple iPods and iPhones. That... View Details

Keywords: by Michael Blanding; Computer

March 2016 (Revised May 2018)
Case

Reinventing Best Buy

By: John R. Wells and Gabriel Ellsworth

On March 1, 2017, Best Buy Company, Inc., North America’s largest retailer of consumer electronics and appliances, announced a third year of comparable-store sales increases and a 20.8% increase in domestic comparable online sales. These results were in marked contrast... View Details

Keywords: Best Buy; Hubert Joly; Renew Blue; Showrooming; Webrooming; E-commerce; E-Commerce Strategy; Online Retail; Multichannel Retailing; Omnichannel; Marketplaces; Turnaround; Consumer Electronics; Consumer Electronics Accessories; Appliances; Stores-within-stores; Store Experience; Store Size; Store Pickup; Store Management; Delivery; Delivery Models; Amazon; Amazon.com; Pricing Strategy; Business Subsidiaries; Business Units; Business Growth and Maturation; Business Model; For-Profit Firms; Customer Focus and Relationships; Customer Satisfaction; Entertainment; Film Entertainment; Games, Gaming, and Gambling; Music Entertainment; Television Entertainment; Theater Entertainment; Price; Profit; Revenue; Geographic Scope; Multinational Firms and Management; Business History; Cost; Selection and Staffing; Reports; Technological Innovation; Job Cuts and Outsourcing; Human Capital; Leading Change; Business or Company Management; Goals and Objectives; Growth and Development; Growth and Development Strategy; Management Teams; Brands and Branding; Product Marketing; Consumer Behavior; Demand and Consumers; Media; Distribution; Order Taking and Fulfillment; Distribution Channels; Infrastructure; Product; Service Delivery; Service Operations; Organizational Change and Adaptation; Public Ownership; Problems and Challenges; Programs; Groups and Teams; Sales; Salesforce Management; Strategy; Adaptation; Business Strategy; Competition; Competitive Advantage; Competitive Strategy; Corporate Strategy; Expansion; Information Technology; Information Infrastructure; Information Technology; Internet and the Web; Mobile and Wireless Technology; Internet and the Web; Applications and Software; Internet and the Web; Mobile and Wireless Technology; Resource Allocation; Computer Industry; Electronics Industry; Entertainment and Recreation Industry; Information Technology Industry; Retail Industry; Service Industry; Technology Industry; Telecommunications Industry; Video Game Industry; United States; Minnesota; Minneapolis; Saint Paul; St. Paul

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07 Apr 2020
Research & Ideas

What Customers Need to Hear from You During the COVID Crisis

imposed by social distancing by facilitating community, offering empathy, and providing social support. AB InBev joined thousands of museums and performing arts organizations in offering virtual performances, sponsoring the Bud Light Dive Bar Tour: Home Edition... View Details

Keywords: by Jill Avery and Richard Edelman

September 2013 (Revised August 2015)
Background Note

Leadership and Teaming

By: Ethan Bernstein

Small differences in the leadership of teams can have large consequences for the success of their efforts. Many initiatives fail not because of a fatal error in judgment or insufficient ideas, knowledge, motivation, or capabilities to deliver a solution. They fail... View Details

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16 Feb 2010
Research & Ideas

The Outside-In Approach to Customer Service

women traverse their stores. In addition, Best Buy acquired Geek Squad to broaden its footprint into installation of equipment. The company applied the same concerted effort toward serving other valuable customer segments it had discovered, including small business... View Details

Keywords: by Sarah Jane Gilbert; Consumer Products

July 2011 (Revised October 2011)
Case

Lady Gaga (A)

By: Anita Elberse and Michael Christensen

In September 2009, Troy Carter, manager of up-and-coming pop star Lady Gaga, has to decide on a new course of action now that his artist's planned co-headlining arena tour with hip-hop superstar Kanye West has been cancelled. Carter knows that continuing the tour, but... View Details

Keywords: Employee Relationship Management; Marketing Strategy; Product; Product Development; Business and Stakeholder Relations; Creativity; Music Industry

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