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  • 15 Dec 2015
  • First Look

December 15, 2015

the popularity of JALC's events, however, the U.S. audience for jazz is small and aging relative to other music genres. This case asks students to apply marketing principles to the challenge that JALC faces in seeking to expand the reach... View Details
Keywords: Carmen Nobel
  • 25 Apr 2012
  • Research & Ideas

The Importance of Teaming

learning and process knowledge, and explains why these are important concepts for today's leaders. Teaming is a verb Sports teams and musical groups are both bounded, static collections of individuals. Like most work teams in the past,... View Details
Keywords: Re: Amy C. Edmondson
  • 30 Mar 2021
  • Research & Ideas

Commuting Hurts Productivity and Your Best Talent Suffers Most

Many of us have been there: mired in rush-hour traffic, listening to music or news to take our minds off the grind, wishing we didn’t feel so stressed before we’ve even reached the office. A late-night conversation with a fellow... View Details
Keywords: by Lane Lambert
  • 15 Feb 2022
  • Book

When Working Harder Doesn’t Work, Time to Reinvent Your Career

Decades ago, a talented young musician pursued his childhood dream of becoming the world’s greatest French horn player, studying with great teachers, attending music festivals, and always earning first chair. At 19, he dropped out of... View Details
Keywords: by Avery Forman
  • 19 Apr 2010
  • Research & Ideas

The History of Beauty

perfumes were reminiscent of one individual "note"—to employ the musical metaphor used in the industry—which tried to replicate nature. The new perfumes had a vastly increased range of scents; were far more abstract, with three notes; and... View Details
Keywords: by Sean Silverthorne; Beauty & Cosmetics
  • 24 Apr 2023
  • HBS Case

What Does It Take to Build as Much Buzz as Booze? Inside the Epic Challenge of Cannabis-Infused Drinks

products, such as what can and can’t be printed on packaging labels, also vary across states. Even when they come up with a catchy advertising idea that’s acceptable to regulators and consumers—such as the Cann-produced music video called... View Details
Keywords: by Jay Fitzgerald; Consumer Products; Food & Beverage
  • 21 Apr 2023
  • Research & Ideas

The $15 Billion Question: Have Loot Boxes Turned Video Gaming into Gambling?

the number of players globally tops 3 billion, the paper says. “People don’t realize how pervasive games are,” Amano says. “They are larger than music and movies combined.” Amano and Simonov analyzed the decisions made by 2.5 million... View Details
Keywords: by Scott Van Voorhis; Video Game; Media & Broadcasting
  • 23 Jan 2024
  • Book

More Than Memes: NFTs Could Be the Next Gen Deed for a Digital World

get free entry to “ApeFest,” the music festival we referenced earlier. Even the Vatican has issued NFTs that give holders exclusive access to historical artifacts and documents.* *And of course, these sorts of benefits are typically... View Details
Keywords: by Dina Gerdeman; Information Technology; Technology; Financial Services
  • 26 Sep 2011
  • HBS Case

HBS Cases: Lady Gaga

Celebrated for both her outré style and musical prowess, the recording artist known as Lady Gaga is not only one of the world's biggest pop stars, but also one of the most recognized brands. She's garnered five Grammys, holds two spots in... View Details
Keywords: by Carmen Nobel; Music; Music
  • 12 Oct 2021
  • Research & Ideas

What Actually Draws Sports Fans to Games? It's Not Star Athletes.

the Author Rachel Layne is a writer based in the Boston area. [Image: iStockphoto/FG Trade] Are you back to attending events, whether it's sports or musical performances? Why or why not? Share your thoughts in the comments below. View Details
Keywords: by Rachel Layne; Sports
  • 11 Mar 2019
  • Research & Ideas

Branding Sells Cereal, Handbags, and Vacations. Can It Sell a Country?

culture, setting off a K-Drama (Korean television drama) and K-Pop (Korean pop music) craze, with music exports, for example, expanding ninefold to $277 million in 2013. Think virally and socially. When New York City sought to bring back... View Details
Keywords: by Danielle Kost; Tourism
  • 12 Mar 2006
  • Research & Ideas

New Research Explores Multi-Sided Markets

company that is vertically integrated to some extent into the content that runs on their devices. This can help in their current fight to establish the Blu-ray DVD standard, but has been a significant hindrance, because of internal conflicts of interest, in their... View Details
Keywords: by Sean Silverthorne; Technology
  • 20 Apr 2015
  • Research & Ideas

The 5 Strategy Rules of Bill Gates, Andy Grove, and Steve Jobs

the proprietary Mac as the central hub of Apple's product line despite falling market share. Eventually he was persuaded to shift focus and allow the iTunes music platform to be used on PCs as well as on Apple iPods and iPhones. That... View Details
Keywords: by Michael Blanding; Computer
  • 23 Jan 2013
  • Research & Ideas

Three-Dimensional Strategy: Winning the Multisided Platform

business. Apple functions as a reseller in its iTunes store; as a result, it can price music at a level that is attractive to consumers ($.99 or $1.29), thereby boosting sales of iPods. "If Apple functioned as an MSP in this case, and... View Details
Keywords: by Julia Hanna
  • 06 May 2021
  • HBS Case

How Four Women Made Miami More Equitable for Startups

people away from a “scarcity mindset” by creating incentives for organizations to pool resources rather than compete for funding. For example, Lipsey partnered with Miami-based philanthropist Daniel R. Lewis in 2019 to launch the Music... View Details
Keywords: by Carolyn DiPaolo
  • 16 Feb 2010
  • Research & Ideas

The Outside-In Approach to Customer Service

women traverse their stores. In addition, Best Buy acquired Geek Squad to broaden its footprint into installation of equipment. The company applied the same concerted effort toward serving other valuable customer segments it had discovered, including small business... View Details
Keywords: by Sarah Jane Gilbert; Consumer Products
  • 26 Oct 2022
  • Research & Ideas

How Paid Promos Take the Shine Off YouTube Stars (and Tips for Better Influencer Marketing)

For sponsored content to be perceived as authentic, it has to somehow mesh with the influencer’s overall persona. A fashion influencer hocking aprons? Reasonable. A music influencer selling chips? Suspicious but not unreasonable. The key... View Details
Keywords: by Kara Baskin; Technology; Media & Broadcasting
  • 07 Apr 2020
  • Research & Ideas

What Customers Need to Hear from You During the COVID Crisis

imposed by social distancing by facilitating community, offering empathy, and providing social support. AB InBev joined thousands of museums and performing arts organizations in offering virtual performances, sponsoring the Bud Light Dive Bar Tour: Home Edition... View Details
Keywords: by Jill Avery and Richard Edelman
  • 01 Oct 2012
  • Research & Ideas

Better by the Bundle?

says. All kinds of products are sold in bundles. Microsoft Office is sold as a bundle of computer software, including Word, Excel, and PowerPoint. Cable companies offer their channels in bundle packages. Even a music CD is essentially a... View Details
Keywords: by Dina Gerdeman
  • July 2011 (Revised October 2011)
  • Case

Lady Gaga (A)

By: Anita Elberse and Michael Christensen
In September 2009, Troy Carter, manager of up-and-coming pop star Lady Gaga, has to decide on a new course of action now that his artist's planned co-headlining arena tour with hip-hop superstar Kanye West has been cancelled. Carter knows that continuing the tour, but... View Details
Keywords: Employee Relationship Management; Marketing Strategy; Product; Product Development; Business and Stakeholder Relations; Creativity; Music Industry
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Elberse, Anita, and Michael Christensen. "Lady Gaga (A)." Harvard Business School Case 512-016, July 2011. (Revised October 2011.)
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