Publications

05 Feb 2024
What Do You Think?

How Do You Hire for Attitude?

includes such things as determining a job candidate’s identification with the mission and values of the organization. It may even include assessing comfort with the leadership, the team with which the candidate will be working, the job,... View Details

Keywords: by James Heskett

11 Dec 2023
Research & Ideas

Doing Well by Doing Good? One Industry’s Struggle to Balance Values and Profits

profits and, by and large, paying a living wage to their editorial employees, the study notes. That stability also enabled the field’s moral calling to mature and develop like it never had before, with a belief in the mission of... View Details

Keywords: by Scott Van Voorhis

2014
Other Teaching and Training Material

Strategy Reading: Setting Aspirations—Mission, Vision, and Values

By: Ramon Casadesus-Masanell

"Setting Aspirations-Mission, Vision, and Values" introduces students to the concepts of organizational aspirations and the link to strategy. The Reading presents a framework for analyzing aspirations, discusses the differences between mission and vision, and uses... View Details

25 Mar 2022
Blog Post

Meet the HBS Women's Student Association

HBS feel supported, both professionally and personally. Our mission is to connect, empower, and celebrate the next generation of women leaders. We feel it's our responsibility to ensure the women in our campus community have the resources... View Details

18 Apr 2016
Blog Post

Meet the HBS Family Business Club

The mission of the Family Business Club (FBC) is to bring together students with family business backgrounds to facilitate discussions and conversations about their experiences working with family businesses. Our current programs include... View Details

16 Feb 2023
HBS Case

ESG Activists Met the Moment at ExxonMobil, But Did They Succeed?

The impact-investment hedge fund Engine No. 1 made a big splash in May 2021 when it managed to get three nominees elected to the ExxonMobil board of directors. It was an open effort to prod the oil giant toward renewable energy and test whether activist investing could... View Details

Keywords: by Lane Lambert; Financial Services

September 2021 (Revised February 2023)
Case

Harambe: Mobilizing Capital in Africa

By: Anywhere (Siko) Sikochi, Dilyana Karadzhova Botha and Francesco Tronci

Harambe was a non-profit organization whose mission was to build an ecosystem to identify promising young African entrepreneurs and provide them access to training, markets, capital, and support networks. From 2007 to 2021, Harambe had grown to a network of 367... View Details

Keywords: Entrepreneurship; Nonprofit Organizations; Business Model; Strategy; Organizational Structure; Business Startups; Capital; Venture Capital; Social and Collaborative Networks; Networks; Developing Countries and Economies; Emerging Markets; Africa; South Africa

October 1992 (Revised December 1993)
Case

Vanguard Group, Inc. (A)

By: Jay O. Light

Deals with the general mission and strategy of a large mutual fund complex. View Details

Keywords: Investment Funds; Business Strategy; Mission and Purpose; Financial Services Industry

August 2004
Supplement

CARE Commercials

By: John A. Quelch

Six television commercials illustrate CARE's current mission and branding strategy. Supplements the case. View Details

Keywords: Mission and Purpose; Brands and Branding

May 1992 (Revised June 1993)
Case

Jan Carlzon: CEO at SAS (A)

By: Christopher A. Bartlett

Describes Jan Carlzon's actions on assuming the CEO's responsibility at SAS in a time of financial and organizational difficulty. After tracing Carlzon's development as a manager, it focuses on the way in which he developed, then communicated a clear and motivating... View Details

Keywords: Communication; Financial Crisis; Employee Relationship Management; Knowledge; Leadership Development; Crisis Management; Motivation and Incentives; Business Strategy; Aerospace Industry