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Show Results For
- All HBS Web
(4,523)
- People (5)
- News (892)
- Research (2,756)
- Events (26)
- Multimedia (24)
- Faculty Publications (1,323)
- 01 Jun 1996
- News
Reinventing Marketing
The following article is the fifth in a series on the activities and research taking place in each academic unit at HBS. "With the time-honored marketing maxim "the customer is king" now reverberating... View Details
- Fast Answer
Defense Industry Research
Where would I find research reports on the defense industry? Frost & Sullivan
Reports covering technology and market trends in various technology, energy and manufacturing related fields. BCC... View Details
Reports covering technology and market trends in various technology, energy and manufacturing related fields. BCC... View Details
- Web
Finance - Faculty & Research
code that should allow other researchers to use remote sensing for yield estimation and program evaluation. 2025 Working Paper Rethinking Volume By: Philippe van der Beck , Lorenzo Bretscher and Zhiyu Julie Fu Gross trading volumes in... View Details
- 2008
- Chapter
Matching and Market Design
By: Muriel Niederle, Alvin E. Roth and Tayfun Sonmez
Matching is the part of economics concerned with who transacts with whom and how. Models of matching, starting with the Gale-Shapley deferred acceptance algorithm, have been particularly useful in studying labour markets and in helping design clearinghouses to fix... View Details
- Fast Answer
Making Markets
Passport Mintel Health/Tech/Life Sciences-focused: Frost & Sullivan BCC Research EMIS Technavio HBS cases: Have any cases been written about the market and/or incumbents? HBS case... View Details
- October 2004 (Revised July 2010)
- Case
Product Team Cialis: Getting Ready to Market
By: Elie Ofek
Lilly and ICOS are preparing for the launch of a new drug, Cialis, to compete against Viagra. To position against the incumbent firm Pfizer, which developed and markets Viagra, and other newcomers into the erectile dysfunction market, they must determine how best to... View Details
Keywords: Communication Strategy; Marketing Strategy; Product Launch; Product Positioning; Competition; Competitive Advantage; Segmentation; Pharmaceutical Industry
Ofek, Elie. "Product Team Cialis: Getting Ready to Market." Harvard Business School Case 505-038, October 2004. (Revised July 2010.)
- 01 Jun 2007
- News
Faculty Research Online
Program for Leadership Development, discuss the fine points of leadership development. Visit http://hbswk.hbs.edu/item/5512.html. What’s Behind the Private-Equity Boom? More than $200 billion worth of private-equity deals were agreed to in 2006. Are public View Details
- Fast Answer
Entrepreneurial Marketing
research databases: understand industries, competitive landscape, consumers. eMarketer: marketing reports and infographics for both B2B and B2C. Also useful for understanding how users are... View Details
- Research Summary
Public Policy and Markets
By: Willis M. Emmons
William (Willis) M. Emmons III is investigating the interaction of public policy, markets, business strategy, and performance at the levels of firm, industry, and society. Emmons' approach draws heavily on economic theories of industrial organization, market failure,... View Details
- Research Summary
Informing Brand Marketing Practice
Susan M. Fournier is involved with several projects relating more generally to brand managment issues. These include boardroom-level projects (with Professors Thomas Madden and Franke Fehle of the University of South Carolina, and sponsored by Interbrand) on the... View Details
- 01 Jun 2008
- News
Faculty Research Online
confined mostly to entrepreneurs? Visit http://hbswk.hbs.edu/item/5887.html. Encouraging Entrepreneurs: Lessons for Government Policy Who you know and how much money is in your pocket have always been significant contributors to entrepreneurial success. New View Details
- Research Summary
Marketing and Advertising and Society
Stephen A. Greyser is continuing to write on and conduct research
into the role of marketing and advertising in society. He analyzed in
'Marketing and Public Policy' the evolution of legal and consumer-based
issues over recent decades and, for a Stanford University... View Details
- 2014
- Working Paper
Institutional Strategies in Emerging Markets
By: Christopher Marquis and Mia Raynard
We review and integrate a wide range of literature that has examined the strategies by which organizations navigate institutionally diverse settings and capture rents outside of the marketplace. We synthesize this body of research under the umbrella term... View Details
Marquis, Christopher, and Mia Raynard. "Institutional Strategies in Emerging Markets." Harvard Business School Working Paper, No. 15-013, September 2014.
- 09 Apr 2019
- First Look
New Research and Ideas, April 9, 2019
Business School Case 519-010 DayTwo: Going to Market with Gut Microbiome DayTwo is a young Israeli startup that applies research on the gut microbiome and machine learning algorithms to deliver personalized... View Details
Keywords: Dina Gerdeman
- September 1997 (Revised October 2001)
- Case
efficient market services: August 1993 (A)
By: Paul A. Gompers and Jeffrey A. Farrell
Penny Baron, vice president of efficient market services, must decide how to finance rapid expansion for a young market research company. Venture leasing is a possibility and terms are explored. View Details
Keywords: Venture Capital; Growth Management; Research; Marketing; Financing and Loans; Business Startups; Management Teams; Leasing; Service Industry; United States
Gompers, Paul A., and Jeffrey A. Farrell. "efficient market services: August 1993 (A)." Harvard Business School Case 298-009, September 1997. (Revised October 2001.)
- 25 Aug 2021
- News
PRIMO 2021: An Introduction to Research
- 01 Dec 2011
- News
Faculty Research Online
HBS Cases: Lady Gaga What goes into creating the world’s largest pop star? Before her fame hit, Lady Gaga’s manager faced decisions that could have derailed the performer’s career. A new case by Associate Professor Anita Elberse examines the strategic View Details
- 01 Sep 2010
- News
Faculty Research Online
http://hbswk.hbs.edu/item/6401.html. Strategy and Execution for Emerging Markets How can multinationals, entrepreneurs, and investors identify and respond to new challenges and opportunities around the world? In this Q&A, Professors Tarun... View Details
- 18 Jun 2001
- Research & Ideas
When In-House Research Isn’t Enough
marketplace developments have eroded the dominant positions of giant corporations, Chesbrough pointed out, "venture capital has created a second path to market by funding the commercialization of View Details
Keywords: by Jim Aisner
- 08 Oct 2015
- Working Paper Summaries