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February 1997
Case

Archer Daniels Midland: Direction and Strategy

By: Ray A. Goldberg and Thomas N. Urban Jr

Sets out the strategy and competitive competencies of one of the leading grain trade and processing companies in the world. An overview of the company's innovations in corn and oilseed by-products is provided. The strategy of the firm is to add by-products to corn,... View Details

Keywords: Innovation and Invention; Strategic Planning; Business Strategy; Value Creation; Food and Beverage Industry; Pharmaceutical Industry

September 1995 (Revised December 2018)
Case

Managing Innovation at Nypro, Inc. (A)

By: Clayton M. Christensen and Rebecca Voorheis

Nypro is the world's leading injection molder of precision plastic parts, operating a global network of 21 plants. Nypro's strategy is for each plant to offer identical capabilities, because its customers are global companies with worldwide sourcing needs. The case... View Details

Keywords: Globalized Firms and Management; Innovation and Management; Operations; Performance Consistency; Manufacturing Industry

15 Nov 2006
Research & Ideas

Lessons Not Learned About Innovation

must contribute to the other. Q: What is the innovation pyramid and how does it work? A: The innovation pyramid is an innovation strategy that... View Details

Keywords: by Sean Silverthorne

October 2014 (Revised April 2023)
Case

Gilead: Hepatitis C Access Strategy (A)

By: V. Kasturi Rangan, Vikram Rangan and David E. Bloom

Gilead had come up with an innovative drug for Hepatitis C, which affected 180 million people worldwide. The drug was priced at $1,000 a pill for the US market. Gilead had to decide how to price and market the pill in developing countries that bore the brunt of the... View Details

Keywords: Healthcare; Pharmaceuticals; Pricing; Access To Care; Emerging Markets; Health Care and Treatment; Price; Strategy; Ethics; Health Industry; Pharmaceutical Industry

April 2013
Article

Business Model Innovation and Competitive Imitation: The Case of Sponsor-Based Business Models

By: Ramon Casadesus-Masanell and Feng Zhu

This paper provides the first formal model of business model innovation. Our analysis focuses on sponsor-based business model innovations where a firm monetizes its product through sponsors rather than setting prices to its customer base. We analyze strategic... View Details

Keywords: Business Model Innovation; Imitation; Sponsor-based Business Model; Strategic Revelation; Strategic Concealment; Business Model; Innovation and Invention; Price; Competitive Strategy; Adoption; Value; Duopoly and Oligopoly; Product; Customers; Market Entry and Exit; Monopoly

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02 Feb 2004
Research & Ideas

Mapping Your Corporate Strategy

on how innovating organizations are using strategy maps and Balanced Scorecards in the governance process with boards of directors and even their public shareholders. So fortunately we are not running out of... View Details

Keywords: by Martha Lagace

2016
Working Paper

Innovation Adoption and Organizational Identity: Identity Dynamism as a Strategic Resource for Top Management Team Decision Making

By: Ryan Raffaelli, Mary Ann Glynn and Michael Tushman

Organizations continuously face decisions about whether to adopt radical innovations. We examine the relationship between innovation adoption and identity, linking identity with firm strategy to explain innovation adoption over time. We conceptualize identity as... View Details

Keywords: Dynamic Managerial Capabilities; Organizational Identity; Innovation Adoption; Mission and Purpose; Organizational Culture; Innovation and Invention; Adoption

11 Aug 2008
Research & Ideas

Strategy Execution and the Balanced Scorecard

services, others deliver complete solutions to their customer, and still others innovate with high-technology products. About the only common element all these diverse successful strategy implementers have... View Details

Keywords: by Martha Lagace

Cold Call Podcast

Innovating in the Feminine Care Market

Keywords: Re: Rembrand M. Koning

summer 2003
Article

Design as Brokering of Languages: The Role of Designers in the Innovation Strategy of Italian Firms

By: Roberto Verganti

20 Jul 2011
News

The Most Innovative Companies Today—And Tomorrow

01 Mar 2010
News

Lords of Strategy

individuals who helped establish the corporate strategy movement that underpins today’s multibillion-dollar consulting industry. The four men are Bruce Henderson (MBA ’41), founder of The Boston Consulting Group; Bill Bain, creator of... View Details

Keywords: Garry Emmons; Publishing Industries (except Internet); Information; Management of Companies and Enterprises; Management; Management, Scientific, and Technical Consulting Services; Professional Services

December 2016 (Revised April 2017)
Case

BASF: Co-Creating Innovation (A)

By: V. Kasturi Rangan, Emilie Billaud and Vincent Dessain

In 2016, BASF's chief executive officer and chief technology officer reflected on the co-creation innovation program started almost 18 months ago as part of BASF's 150th anniversary celebration. Five hundred project ideas had been created, of which 100 had already... View Details

Keywords: Sustainability; Knowledge Sharing; Innovation Strategy; Innovation and Management; Chemicals; Environmental Sustainability; Collaborative Innovation and Invention; Consumer Products Industry; Europe

Disruption and transformation get a lot of hype, and for good reason. Digital technologies have disrupted entire industries and incumbents have often struggled in this new world. Typical approaches used by legacy players such as using technology to improve... View Details

2025
Working Paper

Too Much, Too Soon? Early Funding, Technological Unconventionality, and Innovation Capabilities

By: Harsh Ketkar and Maria Roche

The availability of financial resources significantly shapes firm innovation outcomes, especially for early-stage, innovation-focused technology firms. However, prior research has provided conflicting findings about this relationship: On the one hand, resource... View Details

Keywords: Startups; Technology Strategy; Novelty; Unconventionality; Resource Constraints; Early Stage Firms; Business Startups; Technological Innovation; Entrepreneurial Finance

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05 Aug 2002
Research & Ideas

Understanding the Process of Innovation

pull this off? Focus instead on Big Idea Group's "process of innovation and value creation," says Christensen. Lack of creativity is rarely the reason for lackluster products and services coming out of the pipeline.... View Details

Keywords: by Loren Gray

2008
Simulation

Strategic Innovation Simulation: Back Bay Battery

By: Willy C. Shih and Clayton Christensen

This online simulation allows students to play the role of a business unit manager at Back Bay Battery Company who faces the dilemma of balancing a portfolio of investment strategies across products in the rechargeable battery space. Players have to manage R&D... View Details

Keywords: Competitive Strategy; Disruptive Innovation; Growth and Development Strategy; Innovation and Management; Investment; Product Development; Research and Development; Battery Industry

July–August 2024
Article

The Middle Path to Innovation

By: Regina E. Herzlinger, Duke Rohlen, Ben Creo and Will Kynes

Too many companies are failing to innovate. One reason, say the authors, is the polarized approach companies take to innovation. At one end of the spectrum, corporate R&D efforts tend to focus on product refreshes and incremental line upgrades that generate modest... View Details

Keywords: Innovation Strategy; Medical Devices and Supplies Industry