Publications

August 2023 (Revised May 2024)
Case

Dicerna Pharmaceuticals: Decision Making in Clinical Trial Design and Operations

By: Satish Tadikonda and Amanda McEwen

The success or failure of Dicerna Pharmaceuticals (Dicerna) as an emerging pharmaceutical company would likely hinge on its lead drug candidate Nedosiran and the company’s ability to see it successfully through clinical development. Ralf Rosskamp, Chief Medical... View Details

Keywords: Business Strategy; Health Testing and Trials; Product Development; Governing Rules, Regulations, and Reforms; Pharmaceutical Industry

2021
Working Paper

Accounting for Product Impact in the Oil and Gas Industry

By: Katie Panella, George Serafeim and Katie Trinh

We apply the product impact measurement framework of the Impact-Weighted Accounts Initiative (IWAI) in two competitor companies within the oil and gas industry. We design a monetization methodology that allows us to calculate monetary product impact estimates of... View Details

SSRN

December 1982
Supplement

New Technology and Job Design in a Phone Company (B)

By: Richard E. Walton

Keywords: Technology Adoption; Job Design and Levels; Telecommunications Industry

01 Jan 1986
Conference Presentation

Design of a Management Support System for Hospital Strategic Planning

By: L. M. Applegate, R. O. Mason and D. Thorpe

Keywords: Design; Management Systems; Strategic Planning; Health Care and Treatment; Health Industry

May 1978 (Revised October 1994)
Supplement

Cumberland Metal Industries (D): Model Year 1979 Results with Beta Motors

By: Benson P. Shapiro

Designed as a class hand-out after discussion of the (A), (B), and (C) cases. View Details

Keywords: Auto Industry

February 1986
Article

Design of a Management Support System for Hospital Strategic Planning

By: L. M. Applegate, R. O. Mason and D. Thorpe

Keywords: Design; Management; System; Planning; Health Industry

December 1994 (Revised March 1996)
Case

Ciba Consumer Pharmaceuticals' Acutrim: Challenges and Opportunities in Today's Diet Industry

By: Nancy F. Koehn and Rebecca Voorheis

Since its introduction in 1983, Acutrim has been a major player in the U.S. appetite suppressant market and in the broader diet industry. This case focuses on the strategic, regulatory, marketing, and financial challenges this product and the rapidly changing diet... View Details

Keywords: Product Marketing; Market Design; Industry Structures; Public Ownership; Problems and Challenges; Opportunities; Food and Beverage Industry; Food and Beverage Industry; United States

October 2012
Case

Designing a Culture of Collaboration at Lake Nona Medical City

By: Amy C. Edmondson, Sydney Ribot and Tiona Zuzul

Describes Lake Nona, a 7,000-acre residential and research cluster in central Florida, and its process and innovation culture, and Lake Nona Institute, the organization behind the planning and governance of this new eco-friendly community. Emphasis is placed on the... View Details

Keywords: Collaboration; Innovation; Health Care; Real Estate; Entrepreneurship; Collaborative Innovation and Invention; Governance; Real Estate Industry; Florida

Research Summary

Overview

By: Roberto Verganti

Roberto’s research focuses on how to create innovations that are meaningful for people, for society, and for their creators. He explores how leaders and organizations generate radically new visions, and make those visions come real. His studies lie at the intersection... View Details

Keywords: Integrated Design; Strategy; Design Thinking; Innovation; Artificial Intelligence; Design; Technology; Leadership; Innovation Strategy

December 1982
Case

New Technology and Job Design in a Phone Company (A)

By: Richard E. Walton

Keywords: Information Technology; Job Design and Levels; Human Resources; Management; Telecommunications Industry

October 2012 (Revised February 2019)
Case

Whaling Ventures

By: Tom Nicholas and Jonas Peter Akins

Whaling was a prominent global industry in the nineteenth century and the United States was dominant. By 1850 there were about 900 whaling ships in the world and 700 of these were American. Rates of return on capital were high compared to benchmark investments, at... View Details

Keywords: Whaling; Organization Design; Entrepreneurship; Venture Capital; Finance; Organizational Design; Industry Growth; History; United States

October 1995
Teaching Note

Procter & Gamble: Improving Consumer Value Through Process Design TN

By: F. Warren McFarlan

Teaching Note for (9-195-126). View Details

Keywords: Customer Value and Value Chain; Customer Focus and Relationships; Distribution Channels; Information Technology; Value Creation; Logistics; Management Practices and Processes; Consumer Products Industry

May 1978 (Revised October 1994)
Supplement

Cumberland Metal Industries (C): Model Year 1979 Negotiations with Beta Motors

By: Benson P. Shapiro

Designed as a class hand-out after discussion of the (A) and (B) cases. View Details

Keywords: Auto Industry

February 2002 (Revised March 2002)
Case

India's Intellectual Property Rights Regime and the Pharmaceutical Industry

In 1970, the Indian government significantly revised its patent law, Patents and Design Act of 1911. The 1911 act was enacted when India was a colony of Great Britain, and it was controversial because it led to the total dominance of India's pharmaceutical market by... View Details

Keywords: Patents; Pharmaceutical Industry; Great Britain; India

2014
Working Paper

Monitoring Public Procurement: Evidence from a Regression Discontinuity Design in Chile

By: Maria Paula Gerardino, Stephan Litschig and Dina D. Pomeranz

The government is the biggest buyer in the economy of most countries. At the same time, the public procurement process if often thought to be fraught with corruption and malpractice. However, there is little evidence regarding the impact of audits aimed at reducing... View Details

Keywords: Procurement; Chile; Corruption; Public Finance; Public Procurement; Public Sector; Public Administration Industry; Chile

Article

Designing Social Networks: Joint Tasks and the Formation and Endurance of Network Ties

By: Sharique Hasan and Rembrand Koning

Can managers influence the formation of organizational networks? In this article, we evaluate the effect of joint tasks on the creation of network ties with data from a novel field experiment with 112 aspiring entrepreneurs. During the study, we randomized individuals... View Details

Keywords: Accelerators; Entrepreneur; Social Networks; Field Experiment; Entrepreneurship; Organizational Design; Networks; Social and Collaborative Networks; Social Media; Information Technology Industry; India

2021
Working Paper

Accounting for Product Impact in the Interactive Media and Services Industry

By: DG Park, George Serafeim and Katie Trinh

We apply the product impact measurement framework of the Impact-Weighted Accounts Initiative (IWAI) in two competitor companies within the interactive media and services industry. We design a monetization methodology that allows us to calculate monetary impact... View Details

SSRN

June 2003
Article

Make v. Buy in Trucking: Asset Ownership, Job Design and Information

By: George P. Baker and Thomas Hubbard

Keywords: Assets; Ownership; Jobs and Positions; Design; Transportation Industry

2019
Working Paper

Design Rules, Volume 2: How Technology Shapes Organizations: Chapter 15 The IBM PC

By: Carliss Y. Baldwin

The IBM PC was the first digital computer platform that was open by as a matter of strategy, not necessity. The purpose of this chapter is to understand the IBM PC as a technical system and set of organization choices in light of the theory of how technology shapes... View Details

Keywords: IBM; Personal Computer; Digital Platforms; System; Strategy

SSRN