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  • All HBS Web  (1,446)
    • News  (520)
    • Research  (824)
    • Events  (7)
    • Multimedia  (2)
  • Faculty Publications  (405)

Show Results For

  • All HBS Web  (1,446)
    • News  (520)
    • Research  (824)
    • Events  (7)
    • Multimedia  (2)
  • Faculty Publications  (405)
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  • 06 Jul 2009
  • What Do You Think?

Are You Ready to Manage in an Irrational World?

admission by Alan Greenspan that markets acted in ways he had not anticipated? The work shares several common counter-intuitive conclusions that: (1) human behavior is much less rational than has been... View Details
Keywords: by Jim Heskett
  • 2011
  • White Paper

Brands Are People Too! Harnessing the Power of Brand Warmth and Competence

By: Chris Malone, Jill Avery and S. T. Fiske
Research in customer behavior has revealed that the way humans respond to brands is simply an extension of the way they instinctively perceive, judge, and behave towards one another. Understanding how consumers judge brands using social processes akin to those used in... View Details
Keywords: Brands; Brand Management; Customer Relationship Management; CRM; Brand Positioning; Brand Equity; Customers; Customer Focus and Relationships; Customer Satisfaction; Brands and Branding; Marketing; Marketing Communications; Marketing Strategy; Consumer Products Industry
Citation
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Malone, Chris, Jill Avery, and S. T. Fiske. "Brands Are People Too! Harnessing the Power of Brand Warmth and Competence." White Paper Series, Relational Capital Group, Newtowne Square, PA, 2011.
  • Career Coach

Aaron Mitchell

Aaron (HBS '11) has spent his career building expertise in Human Capital Management for Consumer Packaged Goods and Financial Services firms in the United States and Asia. He is currently the Head of Talent for MassMutal, a Fortune 100... View Details
  • 25 Jul 2015
  • News

John discusses how to turn irrationality into an advantage

  • 15 Mar 2013
  • News

Take Your 'Emotional Temperature' Before Making Decisions

    Yuval Spiegler

    Yuval is a doctoral student in Organizational Behavior and Sociology at HBS. He studies why are similar organizations dissimilarly diverse, especially focusing on extra-organizational dimensions that shape labor market racial and gender segregation. Yuval uses... View Details
    • 16 May 2011
    • News

    A Counter-Intuitive Approach to Making Complex Decisions

      Megan Gorges

      Megan is a doctoral student in Organizational Behavior at Harvard Business School. She is interested in identity and the relationship between people's work- and non-work lives, and is currently conducting a longitudinal qualitative study of people's experiences as they... View Details

        Alison Wood Brooks

        Alison Wood Brooks is the O'Brien Associate Professor of Business Administration and Hellman Faculty Fellow in the Negotiation, Organizations & Markets Unit at Harvard Business School. She teaches a cutting-edge course in the MBA elective curriculum called "How... View Details

          Julian J. Zlatev

          Julian Zlatev is an assistant professor of business administration in the Negotiation, Organizations & Markets Unit. He teaches the second-year Negotiation course.

          Professor Zlatev’s research interests include ethics and morality, trust, impression... View Details

          • Article

          Give What You Get: Capuchin Monkeys (Cebus Apella) and 4-Year-Old Children Pay Forward Positive and Negative Outcomes to Conspecifics.

          By: Kristin L. Leimgruber, Adrian F. Ward, Jane Widness, Michael I. Norton, Kristina R. Olson, Kurt Gray and Laurie R. Santos
          The breadth of human generosity is unparalleled in the natural world, and much research has explored the mechanisms underlying and motivating human prosocial behavior. Recent work has focused on the spread of prosocial behavior within groups through paying-it-forward,... View Details
          Keywords: Prosociality; Reciprocity; Cooperation; Gratitude; Affect; Behavior
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          Leimgruber, Kristin L., Adrian F. Ward, Jane Widness, Michael I. Norton, Kristina R. Olson, Kurt Gray, and Laurie R. Santos. "Give What You Get: Capuchin Monkeys (Cebus Apella) and 4-Year-Old Children Pay Forward Positive and Negative Outcomes to Conspecifics." PLoS ONE 9, no. 1 (January 2014).

            Boris Groysberg

            Boris Groysberg is a professor of business administration in the Organizational Behavior unit at the Harvard Business School. Currently, he teaches courses on talent management and leadership in the school's MBA and Executive Education programs. He has won numerous... View Details
            Keywords: asset management; banking; brokerage; information technology industry; investment banking industry; professional services
            • 07 Jan 2011
            • News

            Narcissists Rejoice: Self-Centeredness Is an Asset

            • October 2017 (Revised October 2020)
            • Case

            Coaching Makena Lane

            By: Ethan Bernstein and Om Lala
            Makena Lane has a gift for producing results, even in the challenging retail context of the 2010s, but she also has a knack for “ruffling some feathers” in the process. Recruited to a Fortune 500 grocery and pharmacy retailer after climbing to Associate Principal in... View Details
            Keywords: Executive Coaching; Employee Promotions; Career Transition From Consulting To Operating Role; 360-degree Feedback; Retail; Organizational Behavior; Personal Strategy & Style; Mentoring; Coaching; Talent and Talent Management; Growth and Development; Employees; Leadership Style; Leadership Development; Management Style; Performance Evaluation; Personal Development and Career; Retail Industry; Australia; Europe; Canada; South Africa; United States; Asia
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            Bernstein, Ethan, and Om Lala. "Coaching Makena Lane." Harvard Business School Case 418-031, October 2017. (Revised October 2020.)
            • February 2014 (Revised May 2016)
            • Case

            The Rawlinsons: Facing Life and Career Decisions as a Couple

            By: Boris Groysberg and Kerry Herman
            The Rawlinsons, a young, ambitious, career-minded couple, are considering their life and career goals. They are both successful, have aspirations to serve in public office, and are negotiating important career choices as a couple. View Details
            Keywords: Talent Management; Career Management; Career Planning; Organizational Behavior; Work/life Balance; Work/family Balance; Careers; Talent and Talent Management; Human Capital; Work-Life Balance; Personal Development and Career; United States
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            Groysberg, Boris, and Kerry Herman. "The Rawlinsons: Facing Life and Career Decisions as a Couple." Harvard Business School Case 414-002, February 2014. (Revised May 2016.)
            • Spring 2021
            • Article

            Corporate Resilience and Response During COVID-19

            By: Alex Cheema-Fox, Bridget LaPerla, George Serafeim and Hui (Stacie) Wang
            The coronavirus pandemic caused a sharp market decline while raising heterogeneous responses across companies related to their employees, supply chain, and repurposing of operations to provide needed products and services. We study whether during the 2020 COVID-19... View Details
            Keywords: ESG; COVID-19; Coronavirus; Crisis Response Plans; Crisis; ESG (Environmental, Social, Governance) Performance; ESG Ratings; Leadership & Corporate Accountability; Big Data; Machine Learning; Investor Behavior; Institutional Investors; Corporate Performance; Health Pandemics; Crisis Management; Corporate Social Responsibility and Impact; Human Capital; Supply Chain; Operations; Leadership; Corporate Accountability; Institutional Investing; Performance
            Citation
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            Cheema-Fox, Alex, Bridget LaPerla, George Serafeim, and Hui (Stacie) Wang. "Corporate Resilience and Response During COVID-19." Journal of Applied Corporate Finance 33, no. 2 (Spring 2021): 24–40.
            • 15 Jul 2021
            • News

            How Acknowledging Your Employees Emotions Builds Trust

            • August 2012
            • Article

            From Mind Perception to Mental Connection: Synchrony as a Mechanism for Social Understanding

            By: Thalia Wheatley, Olivia Kang, Carolyn Parkinson and Christine E. Looser
            Connecting deeply with another mind is as enigmatic as it is fulfilling. Why people ‘‘click’’ with some people but not others is one of the great unsolved mysteries of science. However, researchers from psychology and neuroscience are converging on a likely... View Details
            Keywords: Neuroscience; Social Psychology; Interpersonal Communication; Relationships
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            Wheatley, Thalia, Olivia Kang, Carolyn Parkinson, and Christine E. Looser. "From Mind Perception to Mental Connection: Synchrony as a Mechanism for Social Understanding." Social and Personality Psychology Compass 6, no. 8 (August 2012): 589–606.
            • February 2016
            • Case

            Express Scripts: Promoting Prescription Drug Home Delivery (A)

            By: John Beshears, Patrick Rooney and Jenny Sanford
            The pharmacy benefit manager (PBM) sector processes prescription drug claims on behalf of companies that offer a prescription drug benefit to their employees. This case follows Bob Nease, Chief Scientist at Express Scripts, as he considers methods to promote home... View Details
            Keywords: Pharmaceuticals; Prescription Drugs; Pharmacy Benefit Manager; PBM; Healthcare; Behavioral Economics; Choice Architecture; Active Choice; Service Delivery; Decision Choices and Conditions; Health Care and Treatment; Order Taking and Fulfillment; Compensation and Benefits; Pharmaceutical Industry
            Citation
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            Beshears, John, Patrick Rooney, and Jenny Sanford. "Express Scripts: Promoting Prescription Drug Home Delivery (A)." Harvard Business School Case 916-026, February 2016.
            • August 2021
            • Article

            Improving Sales Hiring

            By: Frank V. Cespedes
            Sales hiring presents inherent challenges not found to the same extent in talent management in other functional areas. Moreover, common hiring practices make a tough job needlessly harder. This article suggests practical ways to improve sales hiring: Hire for the Task,... View Details
            Keywords: Sales; Selection and Staffing
            Citation
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            Cespedes, Frank V. "Improving Sales Hiring." Top Sales Magazine (August 2021), 20–21.
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