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February 2003 (Revised March 2007)
Case

Safe to Say at Prudential Financial

By: Amy C. Edmondson and Corey B. Hajim

The CEO initiated a cultural change process at Prudential Financial to support a major business reorientation. Prudential, historically a privately held ("mutual") insurance company, went public in 2001. The cultural change was intended to prepare the organization to... View Details

Keywords: Growth and Development Strategy; Risk and Uncertainty; Private Ownership; Going Public; Transformation; Organizational Culture

2018
Book

Rebel Talent: Why It Pays to Break the Rules at Work and Life

The world’s best chef.
An airline captain who brought his flight to safety in a daring water landing.
A magician known for his sensational escape acts.
A computer scientist who founded a world-renowned animation studio.
What do all of these... View Details

Keywords: Talent and Talent Management; Personal Characteristics; Success; Behavior

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September 2016
Teaching Note

Nuclear Energy: An Answer to Climate Change?

By: Michael W. Toffel and Glen W. S. Dowell

This case asks students to take the perspective of a nuclear energy industry association whose objective is convincing politicians and the public about the merits of its industry. The association is considering whether to approach environmental nongovernmental... View Details

Keywords: Nuclear Energy; Nuclear Power; Environment; Climate Change; Nonprofit Organizations; Environmental Protection; Environmental Strategy; Energy; Energy Sources; Renewable Energy; Partners and Partnerships; Alliances; Strategy; Energy Industry; United States

September 2024
Supplement

Allbirds: Decarbonizing Fashion (B)

By: Michael W. Toffel, Kenneth P. Pucker and Stacy Straaberg

The Allbirds: Decarbonizing Fashion (B) case encourages students to assess Allbirds’ product development and go-to-market strategies now that Allbirds is a publicly listed company. The (B) case provides a 2024 update on Allbirds including its initial public offering,... View Details

April 2022
Article

AI Insurance: How Liability Insurance Can Drive the Responsible Adoption of Artificial Intelligence in Health Care

By: Ariel Dora Stern, Avi Goldfarb, Timo Minssen and W. Nicholson Price II

Despite enthusiasm about the potential to apply artificial intelligence (AI) to medicine and health care delivery, adoption remains tepid, even for the most compelling technologies. In this article, the authors focus on one set of challenges to AI adoption: those... View Details

Keywords: Artificial Intelligence; Medicine; Health Care and Treatment; Legal Liability; Insurance; Technology Adoption; AI and Machine Learning

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2009
Working Paper

Operational Failures and Problem Solving: An Empirical Study of Incident Reporting

By: Julia Rose Adler-Milstein, Sara J. Singer and Michael W. Toffel

Operational failures occur in all industries with consequences that range from minor inconveniences to major catastrophes. Many organizations have implemented incident reporting systems to highlight actual and potential operational failures in order to encourage... View Details

Keywords: Communication Strategy; Legal Liability; Management Practices and Processes; Service Operations; Failure; Health Industry

February 2021 (Revised March 2022)
Case

Marvin: A Personalized Telehealth Approach to Mental Health

By: Regina E. Herzlinger, Eshani Sharma, Andrew Nguyen, Thomas Arsenault, Carin-Isabel Knoop and Julia Kelley

More than one third of Americans were said to suffer some type of behavioral health ailment at some point in their lifetime, with many people requiring chronic therapy or intervention. Despite significant clinical needs, access to reliable treatment has been difficult... View Details

Keywords: Mental Health; Applications; Startup Management; Telehealth; Health Care Entrepreneurship; Health ＆ Wellness; Health Care; Health Care and Treatment; Customization and Personalization; Internet and the Web; Entrepreneurship; Growth and Development Strategy; Applications and Software

February 2013 (Revised May 2013)
Case

Juan Valdez: Innovation in Caffeination

By: Michael I. Norton and Jeremy Dann

Corporate entrepreneurs attempt to revive Colombia's famous Juan Valdez brand in the age of Starbucks, with café chain and packaged coffee ventures. In the 1970s and 80s, the iconic "Juan Valdez" ingredient brand was the most recognized in the world of coffee. The... View Details

Keywords: Innovation; Branding; Global Business; Sales; Marketing; Retailing; Corporate Strategy; Organizational Change; Corporate Entrepreneurship; Brands and Branding; Innovation and Invention

August 2012
Case

ARISE: A Destination-for-a-Day Spa

By: Michael Beer and Lynda St. Clair

A new Dallas-based health and beauty spa aims to use a highly distinctive human resource system as the foundation of its competitive strategy. By encouraging employees to act as "personal wellness coaches" (PWCs) with high commitment and broad responsibilities, the... View Details

Keywords: Compensation and Benefits; Motivation and Incentives; Organizational Design; Organizational Culture; Service Delivery; Competitive Strategy; Innovation Strategy; Health Industry; Entertainment and Recreation Industry; Service Industry; Texas

18 Aug 2015
Working Paper Summaries

Political Identity and Trust

Keywords: by Pablo Hernandez & Dylan Minor

February 18, 2014
Article

Keep Your Kids out of the Entitlement Trap

By: Josh Baron and Rob Lachenauer

This article discusses the concern among wealthy family business owners that their children may become entitled and fail to contribute to society. The fear is grounded in reality, as studies show that a significant portion of inherited wealth is squandered. The article... View Details

Keywords: Family Ownership; Wealth; Family and Family Relationships; Personal Development and Career

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March 2021
Supplement

Making Impact Investing Markets: IFC (B)

By: Shawn A. Cole, John Masko and T. Robert Zochowski

In 2018, Thailand’s Bank of Ayudhya (known as Krungsri), was considering whether to participate in the first issue of a new financial instrument from the International Finance Corporation (IFC), known as a gender bond. Building on the success of the Green Bond program... View Details

Keywords: Impact Investment; Development Economics; Developing Countries and Economies; Borrowing and Debt; Credit; Equity; Bonds; Financing and Loans; Growth and Development; Emerging Markets; Non-Governmental Organizations; Corporate Social Responsibility and Impact; Financial Instruments; Gender; Financial Services Industry; Thailand

January 2017 (Revised August 2019)
Supplement

X Fire Paintball & Airsoft: Is Amazon a Friend or Foe? (B)

By: Feng Zhu and Angela Acocella

Three years after launching his brick-and-mortar store, X Fire Paintball and Airsoft, Steve Herbert Sr. and his sons began selling products on Amazon.com’s third-party Marketplace and online sales expanded rapidly. Over time, X Fire noticed that products of which it... View Details

Keywords: Ethics; Competition; Digital Platforms; Internet and the Web; Small Business; Retail Industry; Canada

October 2014
Article

The Transparency Trap

By: Ethan Bernstein

To get people to be more creative and productive, managers increase transparency with open workspaces and access to real-time data. But less transparent work environments can yield more-transparent employees. Employees perform better when they can try out new ideas and... View Details

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December 2012
Article

Inducement Prizes and Innovation

By: Liam Brunt, Josh Lerner and Tom Nicholas

We examine the effect of prizes on innovation using data on awards for technological development offered by the Royal Agricultural Society of England at annual competitions between 1839 and 1939. We find that the effects of prizes on competitive entry are large, and we... View Details

Keywords: Motivation and Incentives; Patents; Innovation and Invention; Information Technology; Growth and Development; England

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November 2016
Case

But, It's For a Good Cause

By: Elizabeth Keenan and John Gourville

Companies have long tried to enhance consumers’ perceptions of their firms and the products they sell in a variety of ways. Such efforts include the development of a brand image that the public views favorably, as in the case of Apple. It extends to the development of... View Details

Keywords: Social Change; Marketing And Society; Social Marketing; Brands and Branding; Customers; Perception; Advertising; Advertising Campaigns; Partners and Partnerships; Trends; Environmental Sustainability

May 2014 (Revised March 2016)
Case

Health City Cayman Islands

By: Tarun Khanna and Budhaditya Gupta

Narayana Health (NH) had been successfully delivering affordable high quality tertiary care to the masses in India through its chain of hospitals for over a decade. To encourage the adoption of the NH affordable care delivery model worldwide, Dr. Shetty, Chairman of... View Details

20 Nov 2006
Research & Ideas

Open Source Science: A New Model for Innovation

In a perfect world, scientists share problems and work together on solutions for the good of society. In the real world, however, that's usually not the case. The main obstacles: competition for publication and intellectual property protection. Is there a model for... View Details

Keywords: by Martha Lagace

2016
Chapter

User-Generated Content and Social Media

By: Michael Luca

This paper documents what economists have learned about user-generated content (UGC) and social media. A growing body of evidence suggests that UGC on platforms ranging from Yelp to Facebook has a large causal impact on economic and social outcomes ranging from... View Details

Keywords: User-generated Content; Crowdsourcing; Design Economics; Internet and the Web; Marketing; Economics; Media; Social Media

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03 Nov 2016
Working Paper Summaries

Ideological Segregation among Online Collaborators: Evidence from Wikipedians

Keywords: by Shane Greenstein, Yuan Gu, and Feng Zhu

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