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Publications

Publications

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  • All HBS Web  (367)
    • News  (79)
    • Research  (260)
    • Events  (1)
    • Multimedia  (2)
  • Faculty Publications  (42)

Show Results For

  • All HBS Web  (367)
    • News  (79)
    • Research  (260)
    • Events  (1)
    • Multimedia  (2)
  • Faculty Publications  (42)
← Page 9 of 367 Results →
  • 06 Aug 2013
  • First Look

First Look: August 6

not depend on self-selection (Studies 3 and 4) and it is not due to the accrual of undeserved financial rewards (Study 4). Cheating is associated with feelings of self-satisfaction, and the boost in positive affect from cheating persists... View Details
Keywords: Anna Secino
  • 26 Nov 2001
  • Op-Ed

Why Corporate Budgeting Needs To Be Fixed

budgets and bonuses—by rewarding people purely for their accomplishments, not for their ability to hit targets—will we take away the incentive to cheat. Only then will we eliminate the budgeting incentives that drive individuals to act in... View Details
Keywords: by Michael C. Jensen
  • 09 Sep 2015
  • Research & Ideas

Leadership Lessons of the Great Recession: Options for Economic Downturns

customer demand. CUTTING EXPENSES AND PAYING BONUSES In addition to furloughs, the Honeywell leaders cut production and financial expenses, focusing on efficiencies in managing their supply chains and reducing inventories, material costs,... View Details
Keywords: by Sandra Sucher & Susan Winterberg; Aerospace; Electronics
  • 01 Feb 2002
  • News

It's academic. (Not!)

background, and they have a good idea of what they want to do with that experience when they get here." The flexibility and freedom of academia has an entrepreneurial appeal that is extremely rewarding for those who want to set their own... View Details
Keywords: Colleges, Universities, and Professional Schools; Educational Services
  • 21 Apr 2021
  • Research & Ideas

The Pandemic Conversations That Leaders Need to Have Now

conference calls that employees can listen to: “The first half is top executives’ discussion of the quarter and expectations. The second half they have a roundtable-like discussion on a particular topic about specific customer sectors.... View Details
Keywords: by Boris Groysberg, Robin Abrahams, and Katherine Connolly Baden
  • 21 Mar 2004
  • Research & Ideas

Loyalty: Don’t Give Away the Store

Frequent shopping programs that reward customers with discounts or other perks are commonplace in grocery stores, but many are not as effective in influencing buying behavior as they could be, argues HBS... View Details
Keywords: by Manda Salls; Consumer Products; Retail
  • 19 Sep 2016
  • Research & Ideas

Why Isn't Business Research More Relevant to Business Practitioners?

journals. “Academic research can be helpful, but it tends to be overly complex, hard to digest, and not backed by real quantitative insights from customer populations or engagements,” says Neale-May, executive director of the Chief... View Details
Keywords: by Carmen Nobel; Education
  • Web

2024 Reunion Presentations - Alumni

a software company that encourages households to reduce their energy consumption. From Opower's earliest days, its managers utilized experiments to amplify their environmental impact and enhance customer value. We will revisit some of... View Details
  • 17 Apr 2017
  • HBS Case

This Turkish Debt Collector Is Customer-friendly

requires a total change in organizational identity. Moving from an environment that is adversarial to one that is co-creating value with customers requires a company to carefully coordinate systemic changes in many areas—from defining its... View Details
Keywords: by Michael Blanding; Financial Services
  • 02 Jun 2014
  • Research & Ideas

Secrets to a Successful Social Media Strategy

that companies adopt two different approaches. The first approach, which he terms "digital strategy on social platforms," uses social media to broadcast commercial messages and seek customer feedback. The second approach, "social strategy... View Details
Keywords: by Carmen Nobel
  • 15 Aug 2011
  • Research & Ideas

A New Model for Business: The Museum

along with companies like Apple, Facebook, and Progressive Insurance, is a leading example of firms that are thinking about customers in a new way—much like how a museum curator orchestrates the experience of patrons. Weaver, an assistant... View Details
Keywords: by Carmen Nobel
  • 01 Dec 2020
  • News

Invest in the New Abnormal

need to adjust to the new reality that customers prefer not to come into their stores. B2C firms must enhance their delivery and pickup options and provide incentives [such as rewards points for using a... View Details
  • 24 Apr 2014
  • News

Improving the service experience requires excellence—but not in everything

Everyone knows what bad service feels like—and that’s something Frances Frei, Professor at HBS, wants to fix. Making the service experience better for everyone, from customers to employees, begins with understanding the services View Details
  • 18 Jun 2001
  • Research & Ideas

Tech Investment the Wise Way

potential value of new technologies by first holding them up against the company's business model.We argue that successful firms tend to interpret the potential value of nascent technologies in the context of the dominant business model already established in the firm.... View Details
Keywords: by Henry Chesbrough & Richard S. Rosenbloom
  • 18 Oct 2018
  • Research & Ideas

How to Use Free Shipping as a Competitive Weapon

retailer profitability, and the impact of each policy on customer decisions about the size of their shopping carts and whether to purchase from particular product categories. It was written by Ngwe and Chaoqun Chen, assistant professor at... View Details
Keywords: by Kristen Senz; Retail
  • 01 Jun 2008
  • News

Faculty Research Online

advertising, particularly for determined adversaries. In this Q&A, Assistant Professor Ben Edelman, who designs electronic markets, explains how contract terms can be managed to both reduce advertisers’ risks of being defrauded and reward... View Details
Keywords: Business Schools & Computer & Management Training; Educational Services
  • 06 Oct 2003
  • What Do You Think?

Is “the Innovator’s Solution” to Sustained Corporate Growth an Unnatural Act?

too long a period of time for the disruptive growth engine to function. Can the appropriate culture be created and rewarded and the process—or as Patel terms it, the "pathways" —be designed and managed successfully over... View Details
Keywords: by James Heskett
  • 01 Mar 2005
  • News

Lighting It Up

used to be a one-season event,” Wilkins noted. “Now most customers want to leave lighting up year-round because it signifies a special event.” Wilkins is excited by the prospect that more American cities may come to look like Hong Kong... View Details
Keywords: lighting; Electric Power Generation, Transmission, Distribution; Utilities

    Rob Gierkink

    their customer data collection and digital marketing capabilities through enhancing their existing point-of-sale assets. Index was sold to Strip in April of 2018. Previously Rob was Chairman and CEO of Datalogix which he founded in 2007.... View Details
    Keywords: Venture Capital;#1;#Advertising;#16;#Consumer Products & Packaged Goods
    • 01 Sep 2008
    • News

    Faculty Books

    Service Profit Chain to Work for Unbeatable Competitive Advantage by James L. Heskett, W. Earl Sasser, and Joe Wheeler (Harvard Business Press) The authors extend their earlier idea of a service-profit chain improving performance to View Details
    Keywords: Colleges, Universities, and Professional Schools; Educational Services; Real Estate
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