crafts - Publications - Faculty & Research

13 Jan 2003
Research & Ideas

The Subconscious Mind of the Consumer (And How To Reach It)

same research was helpful in crafting a communication strategy for the new line and in selecting a name for this new offering. Q: We hear a lot about how technology is revolutionizing our ability to understand customers. Is this aspect... View Details

Keywords: by Manda Mahoney

21 Nov 2023
Op-Ed

The Beauty Industry: Products for a Healthy Glow or a Compact for Harm?

In my recently published book Deeply Responsible Business, I write about business leaders since the 19th century who have acted responsibly, often by putting the welfare of their communities above the idea of maximizing profits. I make a sharp distinction between... View Details

Keywords: by Geoffrey Jones; Beauty & Cosmetics

16 Nov 2016
Research & Ideas

Turning One Thousand Customers into One Million

customers by matching them “by hand” with early suppliers (e.g., Etsy scoured craft fairs to sign up artisans); acquiring them in bulk (Uber ran promotions during concerts and events); and doing whatever it took to make their offerings... View Details

Keywords: by Thales S. Teixeira and Michael Blanding; Retail; Transportation; Accommodations

2014
Working Paper

Stepping Stone, Stopping Point, or Slippery Slope? Negotiating the Next Iran Deal

By: James K. Sebenius

The November 2013 "interim" nuclear deal between Iran and the "P5+1"—the United States, Russia, China, Britain, France, and Germany—raises challenging questions. Will the initial deal function as a stepping stone toward a more comprehensive deal? Or will it drift into... View Details

Keywords: Negotiations; Iran; Nuclear; Conflict Resolution; Winning Coalition; Blocking Coalition; Strategy; Negotiation; International Relations; France; Germany; Iran; China; Great Britain; United States; Russia

Citation

SSRN

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09 May 2013
Working Paper Summaries

Clusters of Entrepreneurship and Innovation

Keywords: by Aaron Chatterji, Edward Glaeser & William Kerr

17 Feb 2020
Sharpening Your Skills

How Entrepreneurs Can Find the Right Problem to Solve

outreach should be done on multiple platforms and carefully crafted to answer only one or two hypotheses. These hypotheses are commonly, “Is this where we can reach this audience if we want to market to them?” and “Are they interested... View Details

Keywords: by Julia Austin

31 Oct 2023
Research & Ideas

Beyond the 'Business Case' in DEI: 6 Steps Toward Meaningful Change

ranks, think about what must change. Then, craft a plan of action and implement it, Williams says. 4. Be accountable for change. Once you start implementing the plan, Williams says it’s best to regularly assess your progress. Here,... View Details

Keywords: by Katherine Hutt Scott and Barbara DeLollis

23 Jan 2014
Working Paper Summaries

Tommy Koh: Background and Major Accomplishments of the ’Great Negotiator, 2014

Keywords: by James K. Sebenius & Laurence A. Green

12 Apr 2022
Book

Racism, Colonialism, and Britain's Legacy of Violence

detention, civics and home craft lessons would liberate them, as would forced labor’s sweat and toil and torture’s unfathomable pain. Britain had a new name for this, too. No longer called the “moral effect,” it was now “rehabilitation.”... View Details

Keywords: by Avery Forman

22 May 2024
HBS Case

Banned or Not, TikTok Is a Force Companies Can’t Afford to Ignore

them?” Ghosh says. “That's been the holy grail of advertising—understanding emotion and building trust—for a long, long time. They've been able to do it algorithmically and therefore do it at scale. So, you don't have to say, ‘I am going to View Details

Keywords: by Rachel Layne; Technology

13 Mar 2012
First Look

First Look: March 13

PublicationsRegulation and UK Retailing Productivity: Evidence from Microdata Authors:Jonathan Haskel and Raffaella Sadun Publication:Economica (September 2011) Abstract We explore the effects of planning regulation on the UK retail sector between 1997 and 2003 using... View Details

Keywords: Sean Silverthorne

18 Mar 2013
HBS Case

HBS Cases: LEGO

Ole Kirk Kristiansen eventually shifted the business from making houses and furniture to crafting wooden toys. He based the name of his new venture on the Danish words for "play well" (and, as it turned out, the Latin words for... View Details

Keywords: by Maggie Starvish; Entertainment & Recreation

20 Sep 2010
Research & Ideas

Power Posing: Fake It Until You Make It

spend too much energy focusing on the words they're saying—perfectly crafting the content of the message—when in many cases that matters much less than how it's being communicated. People often are more influenced by how they feel about... View Details

Keywords: by Julia Hanna

Teaching Interest

Overview

By: Jill J. Avery

Creating Brand Value (MBA elective course)

Overview:

In the consumer/retail space, brands are often companies’ most valuable assets and sources of their sustainable competitive advantage. But, managing brands to achieve their full value potential... View Details

20 Aug 2020
Book

From the Plow to the Pill: How Technology Shapes Our Lives

ability to either comprehend its inner workings or to completely control them. We have built the pieces—millions of them, crafted by generations of us—without a master plan for how these pieces should eventually interact and evolve. And... View Details

Keywords: by Dina Gerdeman

06 Sep 2011
Research & Ideas

Cheese Moving: Effecting Change Rather Than Accepting It

Behavior best-seller list—thanks in part to corporate managers who distribute it to their employees as a lesson in accepting and anticipating change gracefully. But is that really the best message to send? Harvard Business School Professor Deepak Malhotra thinks not,... View Details

Keywords: by Carmen Nobel

09 Jul 2020
Research & Ideas

It’s Time to Reset Decision-Making in Your Organization

actual problem.” Thus, diagnosis of the situation is a prerequisite to crafting a response. They argue that volatility should be met with agility; uncertainty with information; complexity with restructuring (with internal operations... View Details

Keywords: by Boris Groysberg and Sarah Abbott

01 Mar 2023
What Do You Think?

How Much Does 'Deep Purpose' Matter to the Bottom Line?

achieve purpose with profit, one that finds “win-win solutions” and does “well along with good.” His study has struck a chord at a time when the need for enlightened businesses to serve a range of stakeholders is on everyone’s mind, whether you’re for or against it. In... View Details

Keywords: by James Heskett

03 Jan 2023
Book

Confront Workplace Inequity in 2023: Dig Deep, Build Bridges, Take Collective Action

culture. “This is about leadership development and crafting innovative cultures,” says Opie. “So many companies are locked. They have these arthritic approaches to diversity, equity, and inclusion, and then they're shocked when they don't... View Details

Keywords: by Pamela Reynolds

23 Nov 2021
Research & Ideas

The Vinyl Renaissance: Take Those Old Records Off the Shelf

can go up. That’s a key differential. When craft becomes a part of the value proposition, as a manufacturer, you’re thinking about how do I preserve the craft in the process of producing it? On the consumer... View Details

Keywords: by Christine Pazzanese, Harvard Gazette; Music

Publications