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  • All HBS Web  (901)
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  • 19 May 2014
  • Research & Ideas

Why Companies Should Compete for Your Privacy

in their privacy policies, the paper states. The researchers were quick to point out that they were not recommending a restriction of disclosure practices, since "high-disclosure services play an important role in a competitive marketplace and informed View Details
Keywords: by Dina Gerdeman; Consumer Products
  • August 2016
  • Article

The Role of (Dis)similarity in (Mis)predicting Others' Preferences

By: Kate Barasz, Tami Kim and Leslie K. John
Consumers readily indicate liking options that appear dissimilar—for example, enjoying both rustic lake vacations and chic city vacations or liking both scholarly documentary films and action-packed thrillers. However, when predicting other consumers’ tastes for the... View Details
Keywords: Perceived Similarity; Prediction Error; Preference Prediction; Self-other Difference; Social Inference; Cognition and Thinking; Perception; Forecasting and Prediction
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Barasz, Kate, Tami Kim, and Leslie K. John. "The Role of (Dis)similarity in (Mis)predicting Others' Preferences." Journal of Marketing Research (JMR) 53, no. 4 (August 2016): 597–607.
  • May 2020 (Revised July 2020)
  • Teaching Note

Brand Activism: Nike and Colin Kaepernick

By: Jill Avery and Koen Pauwels
Teaching Note for HBS Case No. 519-046. Nike’s selection of politically polarizing Colin Kaepernick as the spokesperson for the thirtieth anniversary of its iconic “Just Do It” campaign catapulted the brand into the media spotlight and made it a political flashpoint... View Details
Keywords: Marketing; Brands and Branding; Advertising; Advertising Campaigns; Marketing Strategy; Marketing Communications; Corporate Social Responsibility and Impact; Consumer Products Industry; Consumer Products Industry; United States; North America
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Avery, Jill, and Koen Pauwels. "Brand Activism: Nike and Colin Kaepernick." Harvard Business School Teaching Note 520-104, May 2020. (Revised July 2020.)
  • 13 Apr 2020
  • Working Paper Summaries

The Bulletproof Glass Effect: When Privacy Notices Backfire

Keywords: by Aaron R. Brough, David A. Norton, and Leslie John
  • 24 Feb 2009
  • First Look

First Look: February 24, 2009

in the United States. Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=709037 Consumer Payment Systems—United States Harvard Business School Case 909-006 In 2008, the U.S. View Details
Keywords: Martha Lagace
  • Article

The Re-Industrialization of the United States?

By: Willy C. Shih
Talk of "re-industrialization" in the United States has been supported by a seeming resurgence in manufacturing, but this is driven more by the end of labor arbitrage and increasing coordination costs of offshore manufacturing. Aggressive restructurings and significant... View Details
Keywords: U.S. Competitiveness; Re-industrialization; Re-shoring; Operations; Production; Supply and Industry; Supply Chain; Supply Chain Management; Geographic Location; Geography; Globalization; Globalized Economies and Regions; Globalized Firms and Management; Globalized Markets and Industries; Labor; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; United States; China; European Union
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Shih, Willy C. "The Re-Industrialization of the United States?" Wirtschaftspolitische Blätter 60, no. 2 (Second Quarter 2013): 297–312.
  • 12 May 2015
  • Research & Ideas

How Crowds and Experts Kickstart the Arts

Business School. "That could be both potentially positive and negative. There is a lot of critically acclaimed artwork that could be systematically overlooked by crowds. On the other hand, you could imagine that experts aren't always good at keeping in touch with where... View Details
Keywords: Entertainment & Recreation
  • 13 Aug 2014
  • Lessons from the Classroom

Managing the Family Business: Entrepreneurs Needed for Long-Run Success

activities, and build assets. There are many roles to play in a family business, but entrepreneurs are critical for long-term success.Photo: iStockPhoto Families that want to stay in business for another generation don't have a choice... View Details
Keywords: by Michael J. Roberts
  • 01 Nov 2012
  • Research & Ideas

Book Excerpt: Judgment Calls

bear. Written by Harvard Business School Visiting Professor Thomas H. Davenport and independent consultant Brook Manville, the book shares the tales of organizations that made successful choices through team-led decisions. This excerpt... View Details
Keywords: by Thomas H. Davenport & Brook Manville; Consumer Products
  • 2015
  • Other Teaching and Training Material

Competitive Strategies Marketing Reading

By: Jill Avery and Sunil Gupta
Core Curriculum Readings in Marketing cover the fundamental concepts, theories, and frameworks that business students must study.
This Reading illuminates the dynamics of companies in competition and offers a process for planning and executing marketing... View Details
Keywords: Competitive Strategy
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Avery, Jill, and Sunil Gupta. "Competitive Strategies Marketing Reading." Core Curriculum Readings Series. Boston: Harvard Business School Publishing 8158, 2015.
  • 01 Dec 2015
  • First Look

December 1, 2015

within the firm. The inventor team composition has important consequences for how the new knowledge is exploited within and outside of the firm. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=50098 2015 The Cambridge Handbook of View Details
Keywords: Sean Silverthorne
  • 02 Sep 2008
  • Research & Ideas

Indulgence vs. Regret: Investing in Future Memories

Consumer Behavior," forthcoming in the Journal of Marketing Research, she and Kivetz use a series of field studies to show that when consumers anticipate their long-term regrets, they're more likely to... View Details
Keywords: by Julia Hanna
  • 18 Mar 2008
  • Working Paper Summaries

Modeling Expert Opinions on Food Healthiness: A Nutrition Metric

Keywords: by Jolie Mae Martin, John Leonard Beshears, Katherine Lyford Milkman, Max H. Bazerman & Lisa Sutherland; Retail
  • 25 May 2010
  • First Look

First Look: May 25

attempting the transformation required to embrace a new, dominant technology—the choice to maintain focus on the old technology. In considering this choice we distinguish between "racing"... View Details
Keywords: Martha Lagace
  • 2019
  • Working Paper

Collusive Investments in Technological Compatibility: Lessons from U.S. Railroads in the Late 19th Century

By: Daniel P. Gross
Collusion is widely condemned for its negative effects on consumer welfare and market efficiency. In this paper, I show that collusion may also in some cases facilitate the creation of unexpected new sources of value. I bring this possibility into focus through the... View Details
Keywords: Collusion; Compatibility; Railroads; Rail Transportation; Standards; Integration; Trade; History; United States
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Gross, Daniel P. "Collusive Investments in Technological Compatibility: Lessons from U.S. Railroads in the Late 19th Century." Harvard Business School Working Paper, No. 17-044, December 2016. (Accepted at Management Science.)
  • Research Summary

Current Research

 

I am interested in research on various topics in retail operations and supply chain management, including inventory management, product variety, distribution logistics, financial performance of retailers, and linking operational performance to... View Details

  • 23 Oct 2018
  • Working Paper Summaries

Opportunistic Returns and Dynamic Pricing: Empirical Evidence from Online Retailing in Emerging Markets

Keywords: by Chaithanya Bandi, Antonio Moreno, Donald Ngwe, and Zhiji Xu; Service
  • November 2019 (Revised February 2020)
  • Case

Hormel Foods

By: David E. Bell and Natalie Kindred
In 2019, CEO Jim Snee is weighing how to shape the image of Hormel Foods, one of the largest U.S. meat and food companies, at a time when the industry faces unprecedented scrutiny. Based in the small town of Austin, Minnesota, the nearly 130-year-old firm is best known... View Details
Keywords: Brand Portfolio Strategy; Brands and Branding; Product; Strategy; Marketing Strategy; Risk Management; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; United States; China
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Bell, David E., and Natalie Kindred. "Hormel Foods." Harvard Business School Case 520-045, November 2019. (Revised February 2020.)
  • April 2025
  • Article

Serving with a Smile on Airbnb: Analyzing the Economic Returns and Behavioral Underpinnings of the Host’s Smile

By: Shunyuan Zhang, Elizabeth Friedman, Kannan Srinivasan, Ravi Dhar and Xupin Zhang
Non-informational cues, such as facial expressions, can significantly influence judgments and interpersonal impressions. While past research has explored how smiling affects business outcomes in offline or in-store contexts, relatively less is known about how smiling... View Details
Keywords: Sharing Economy; Airbnb; Image Feature Extraction; Machine Learning; Facial Expressions; Prejudice and Bias; Nonverbal Communication; E-commerce; Consumer Behavior; Perception
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Zhang, Shunyuan, Elizabeth Friedman, Kannan Srinivasan, Ravi Dhar, and Xupin Zhang. "Serving with a Smile on Airbnb: Analyzing the Economic Returns and Behavioral Underpinnings of the Host’s Smile." Journal of Consumer Research 51, no. 6 (April 2025): 1073–1097.
  • 01 Aug 2018
  • What Do You Think?

Are Free Trade and Free Markets Quaint Ideas From the Past?

consumers and workers, and the political realities of modern governments. That appears to be a central message conveyed by responses to this month’s column. Ian Brinkley raised the issue of shifting needs of trading partners as a problem... View Details
Keywords: by James Heskett
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