celebrations - Publications - Faculty & Research

15 Jun 2009
Research & Ideas

GM: What Went Wrong and What’s Next

incremental governance strategy before it is either unduly celebrated or castigated by the public and, more importantly, integrated without critique into the nation's industrial policy "playbook." Dennis Yao, Lawrence E.... View Details

Keywords: by Staff; Auto

29 Jan 2018
Book

How 'Teaming' Saved 33 Lives in the Chilean Mining Disaster

teams failed to achieve their desired goals in any individual drilling attempt, but they soon learned to celebrate the valuable information each attempt provided, such as revealing features of the rock, to inform future action. For... View Details

Keywords: by Amy C. Edmondson; Mining

07 Apr 2020
Research & Ideas

What Customers Need to Hear from You During the COVID Crisis

celebrities intended, the video, widely circulated on Instagram and on other social media platforms, incited anger that the celebrities seemed out of touch with people’s suffering as they quarantined in... View Details

Keywords: by Jill Avery and Richard Edelman

08 Sep 2022
Book

Gen Xers and Millennials, It’s Time To Lead. Are You Ready?

leaders with business celebrities he says never found their True North. Facebook’s Mark Zuckerberg, for instance, has deflected blame for his company’s many scandals, even pushing back against a whistleblower’s accusation that profits... View Details

Keywords: by Lane Lambert

November 2018 (Revised February 2019)
Case

Israel at 70: Is it Possible to (re)Brand a Country?

By: Elie Ofek and Sarah Gulick

In the spring of 2018, Israel was set to celebrate its 70th anniversary. While there was much to rejoice in reaching this milestone, the country’s brand image internationally was far from ideal. Past efforts to impact perceptions of Israel, spearheaded by the Ministry... View Details

Keywords: Branding; Brand Management Of Places; Nation Branding; Brand Positioning; Public Diplomacy; Marketing Communication; Brands and Branding; Marketing Communications; Perception; Change; Israel

Citation

Educators

Purchase

13 Feb 2012
Research & Ideas

The Case Against Racial Colorblindness

write. Norton points out that while many companies host "diversity days," these celebrations often focus solely on the cultures of ethnic minority employees. Excluding white employees from celebrating their... View Details

Keywords: by Carmen Nobel

16 Jan 2006
Research & Ideas

Adam Smith, Behavioral Economist?

Economic Perspectives, the authors find that Smith's insights from 1759 can contribute to modern thinking on everything from our fascination with celebrity to the theory of loss aversion. In fact, says Ashraf, Moral Sentiments presages... View Details

Keywords: by Ann Cullen

26 Oct 2022
Research & Ideas

How Paid Promos Take the Shine Off YouTube Stars (and Tips for Better Influencer Marketing)

their findings in the newly updated working paper “Reputation Burning: Analyzing the Impact of Brand Sponsorship on Social Influencers.” They initiated the study because they were fascinated by the growing overlap between e-commerce and social media platforms, fueled... View Details

Keywords: by Kara Baskin; Technology; Media & Broadcasting

13 Sep 2010
Research & Ideas

The Consumer Appeal of Underdog Branding

Brands such as Google, Clif Bar, and Apple celebrate their garage origins. Hewlett-Packard recently bought, and has a whole section on its Web site dedicated to, the garage in which it started. It is now a historical landmark. Starbucks,... View Details

Keywords: by Martha Lagace

21 Apr 2021
Research & Ideas

The Pandemic Conversations That Leaders Need to Have Now

where customers live. Enthusiastic employees are an organization’s best representatives, and they may have access to audiences and demographics that you cannot reach otherwise. Such in-house brand ambassadors have smaller followings than View Details

Keywords: by Boris Groysberg, Robin Abrahams, and Katherine Connolly Baden

06 Aug 2019
Cold Call Podcast

Super Bowl Ads Sell Products, but Do They Sell Brands?

Santana: Thanks for having me. Kenny: I want to thank this great audience of marketers here at the conference. You've been listening to the 100th episode of Cold Call, so you guys are helping us celebrate a milestone, as well. We're an... View Details

Keywords: Advertising; Sports; Entertainment & Recreation; Media & Broadcasting

04 Aug 2003
Research & Ideas

Shackleton: An Entrepreneur of Survival

In recent years, polar explorer Sir Ernest Shackleton has been celebrated through books, memoirs, several films, and a major museum exhibit. His achievements on the ice have much to teach business students and executives, says Harvard... View Details

Keywords: by Martha Lagace

20 Feb 2020
Op-Ed

Love in the Office Is Wonderful. Except for CEOs.

XiXinXing A few days ago we celebrated Valentine’s day, a good time to reflect that love springs everywhere, even at work. After all, love in the workplace is inevitable; but be forewarned. It does not always turn out well. Is it... View Details

Keywords: by Regina Herzlinger

18 Dec 2013
HBS Case

Lessons from the Lance Armstrong Cheating Scandal

had been swirling around the cyclist for years. And yet, there was still something shocking about the admission. At the peak of his career, Armstrong was one of the most celebrated athletes in the world, earning $28 million a year from... View Details

Keywords: by Michael Blanding; Sports

01 Nov 2022
Research & Ideas

A Penny for Your Thoughts? For Big-Picture Ideas, the Right Pay Structure Matters

conception of what their job duties were, with employment contracts focused heavily on their particular task in the manufacturing process. For these workers, things like proposing a morale-boosting monthly birthday celebration or... View Details

Keywords: by Scott Van Voorhis

08 Mar 2022
Research & Ideas

Representation Matters: Building Case Studies That Empower Women Leaders

Ten years before Harvard Business School published its first case study, activists across Europe celebrated the first International Women’s Day. They demanded, among other things, the right for women to hold public office and an end to... View Details

Keywords: by Colleen Ammerman and Boris Groysberg

30 Nov 2007
What Do You Think?

What Is Management’s Role in Innovation?

Future" is being held as part of the 100th anniversary celebration at the Harvard Business School. To kick off the colloquium, senior managers of 4 sizeable organizations heavily involved in innovation have been asked to pose... View Details

Keywords: by Jim Heskett

26 Sep 2011
HBS Case

HBS Cases: Lady Gaga

Celebrated for both her outré style and musical prowess, the recording artist known as Lady Gaga is not only one of the world's biggest pop stars, but also one of the most recognized brands. She's garnered five Grammys, holds two spots in... View Details

Keywords: by Carmen Nobel; Entertainment & Recreation; Music

11 Jun 2018
Research & Ideas

Why South Korea's Samsung Built the Only Outdoor Skating Rink in Texas

Kikovic Each year, the small northeast Texas town of Marshall pulls out all of the stops for its annual Wonderland of Lights festival. And for years, South Korean electronics company Samsung also worked hard to make it special. The festival started with the Samsung... View Details

Keywords: by Michael Blanding; Legal Services

06 Jul 2011
Research & Ideas

Are You a Level-Six Leader?

colors so often that it was difficult to know with precision where he stood on any given issue, from climate change to which party, if any, he really belonged to. There is a natural cleavage between the model's first three levels described above and the next three... View Details

Keywords: by Mitch Maidique

Publications