case teaching - Publications - Faculty & Research

Teaching Note for HBS Case No. 723-446. A sports car manufacturer commits to carbon neutrality and to electrifying a large part of its car fleet. View Details

Keywords: Strategic Planning; Corporate Social Responsibility and Impact; Leadership Style; Environmental Sustainability; Auto Industry; Italy

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April 2024
Teaching Note

Cyrus and Cyrus 3.0

By: James Heskett

Teaching Note for HBS Case Nos. 924-303 and 924-305. View Details

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April 2024 (Revised February 2025)
Teaching Note

eBee: Affordable Mobility for Africa

By: Ramon Casadesus-Masanell, Gamze Yucaoglu and Jordan Mitchell

Teaching Note for HBS Case No. 724-360.The case opens in March 2023, as Sten van der Ham and Jaap Maljers, CEO and co-founder of eBee, an electric bike (e-bike) company in Africa, are contemplating the different avenues for growth and path to profitability for the... View Details

Keywords: Business Model; Value Creation; Competition; Expansion; Logistics; Profit; Resource Allocation; Corporate Strategy; Business Startups; Growth and Development Strategy; Business Strategy; Product Marketing; Entrepreneurial Finance; Bicycle Industry; Africa; Kenya

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April 2024
Teaching Plan

Fixie and Conversational AI Sidekicks

By: Jeffrey J. Bussgang and Tom Quinn

Teaching Plan for HBS Case No. 824-037, “Fixie and Conversational AI Sidekicks.” View Details

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April 2024
Teaching Note

RHI Magnesita (A-B): Brick by Brick

By: Ramon Casadesus-Masanell, David M Wagner, Oliver Gassmann and Jordan Mitchell

Teaching Note for HBS Case Nos. 724-437 and 724-438. View Details

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March 2024
Teaching Note

CyberArk: Fearlessly Forward in a Digital World

By: David B. Yoffie

Teaching Note for HBS Case No. 724-382. CyberArk was a leader in privileged access management and was an emerging leader in security identity. This case explores strategies in cybersecurity and whether big bets are needed to become a global leader. View Details

Keywords: Cybersecurity; Strategy

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March 2024
Teaching Note

Joy4Home Brands: Pricing Matters

By: Elie Ofek

Teaching Note for HBS Case No. 523-709. View Details

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March 2024 (Revised February 2025)
Teaching Note

Tesla in 2024: Holding On to the EV Lead?

By: Ramon Casadesus-Masanell and Jordan Mitchell

Teaching Note for HBS Case No. 724-466. View Details

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March 2024
Teaching Note

Sonder Holdings Inc.: Using Technology to Solve Hospitality's Frictions

By: John A. Deighton and Leora Kornfeld

Teaching Note for HBS Case No. 922-039. Digital disruption is challenging the hospitality industry. Traditional hotels face competition from platforms, most visibly Airbnb but also the homeshare divisions of online travel agencies such as Expedia and Booking.com, that... View Details

Keywords: Digital Platforms; Disruptive Innovation; Competition; Market Participation; Accommodations Industry

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March 2024
Teaching Note

Maestro Pizza (A-H)

By: Ramon Casadesus-Masanell and Jordan Mitchell

Teaching Note for HBS Case Nos. 722-399, 722-400, 722-401, 722-402, 722-403, 722-404, 722-405, and 722-406. View Details

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March 2024
Teaching Note

Tesla in 2023: 'Electrified' Competition

By: Ramon Casadesus-Masanell and Jordan Mitchell

Teaching Note for HBS Case No. 722-375. View Details

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March 2024
Teaching Note

Bosch (A-B): Entering the Electric Bike Market?

By: Ramon Casadesus-Masanell, Oliver Gassmann, Felix Wortmann, Sven Jung and Jordan Mitchell

Teaching Note for HBS Case No. 722-459 and 722-460. View Details

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March 2024 (Revised June 2025)
Teaching Note

CoPilot(s): Generative AI at Microsoft and GitHub

By: Frank Nagle and Maria P. Roche

This teaching note is the companion to case N9-624-010 CoPilot(s): Generative AI at Microsoft and GitHub, which takes place in late 2021. The case briefly describes the history of both GitHub and Microsoft with a particular focus on open source software (OSS)—software... View Details

Keywords: Mergers and Acquisitions; AI and Machine Learning; Applications and Software; Technological Innovation; Product Launch; Open Source Distribution; Product Development; Commercialization; Competition; Resource Allocation; Technology Industry

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March 2024
Teaching Note

Madrigal: Conducting a Customer-Base Audit

By: Eva Ascarza, Peter S. Fader, Bruce Hardie and Michael Ross

Teaching Note for HBS Case No. 524-046. This case presents a scenario where Madrigal, a U.S. retailer with a rich 20-year history and a solid loyalty program, faces a turning point with the arrival of a new CEO. This leadership change reveals a critical gap in... View Details

Keywords: Customer Relationship Management; Analytics and Data Science; Growth and Development Strategy; Customer Value and Value Chain; Retail Industry; United States

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