by Willy C. Shih - Publications - Faculty & Research - Harvard Business School

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April 2009 (Revised December 2010)
Supplement

Intel NBI: Intel Corporation's New Business Initiatives (B)

By: Willy C. Shih

Keywords: Business Strategy; Semiconductor Industry

May 2008
Case

Sensors Unlimited: Bringing InGaAs Technology to the Market

By: Willy C. Shih

Sensors Unlimited was a small start-up in short-wavelength infrared imaging. Its learning base came out of Bell Labs, RCA's Sarnoff Lab, and the Rockwell Science Center, and as it built its capabilities and ventured into new application areas, it discovered a “killer... View Details

Keywords: Applied Optics; Mergers and Acquisitions; Business Startups; Growth and Development Strategy; Science-Based Business; Commercialization; Aerospace Industry; Technology Industry

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September 2023
Supplement

CMA CGM: Reducing the Carbon Footprint of Container Shipping

By: Willy C. Shih

Marine transport is the most cost-effective way to move large volumes over long distances, and container shipping is the backbone of international trade in goods. Yet shipping contributed 3% of worldwide greenhouse gas emissions, and the deep-sea segment, which... View Details

Keywords: Container Shipping; Trade Links; Decarbonization; Environmental Strategies; Environmental Impact; Globalization; Trade; Environmental Regulation; Supply Chain; Logistics; Shipping Industry; European Union; Asia; North America

September–October 2023
Article

The New Era of Industrial Policy Is Here

By: Willy C. Shih

Governments around the world are increasingly intervening in the private sector through industrial policies designed to help domestic sectors reach goals that markets alone are unlikely to achieve. Companies in targeted sectors—such as automakers, energy companies, and... View Details

Keywords: Policy; Government and Politics; Business and Government Relations; Research and Development; Economic Sectors

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February 2023
Supplement

Coats Dyehouse Management

By: Willy C. Shih

Coats, the largest thread maker in the world, transformed its business to digital colour measurement so that it could respond better to customer demand in the garment industry for rapid product cycles and more fragmented colour choices. Its embrace of digital colour... View Details

Keywords: Inventory Management; Supply Chain; Inventory; Supply Chain Management; Operations; Apparel and Accessories Industry; Asia

September 2020
Case

Merck: COVID-19 Vaccines

By: Willy C. Shih

COVID-19 infections were still climbing across the U.S. and many other parts of the world in September 2020, and it seemed that every time Ken Frazier, the CEO of Merck & Co. consented to an interview in recent months he always seemed to hear the same question,... View Details

Keywords: Vaccines; COVID-19 Pandemic; Health Pandemics; Health Testing and Trials; Innovation and Management; Innovation Strategy; Technological Innovation; Business Strategy; Product Launch; Pharmaceutical Industry

December 2017
Supplement

Data-Driven Manufacturing: The Kutesmart System

By: Willy C. Shih

This supplementary video shows the Kutesmart System at Redcollar Group. It is an example of a mass customization system that is data-driven, but is predominantly based on manual operations. It is offered as a contrast to highly automated data-driven manufacturing. View Details

Keywords: Data-driven Manufacturing; Clothing; Bespoke Manufacturing; Production; Manufacturing Industry; Apparel and Accessories Industry; China

Article

What It Takes to Reshore Manufacturing Successfully

By: Willy C. Shih

The data on comparative labor and energy costs may seem compelling, but the process of bringing assembly work back to domestic factories from abroad is substantially more challenging than the economics alone would predict. This paper looks at some of the issues firms... View Details

Keywords: Manufacturing; Manufacturing Costs; Manufacturing Strategy; U.S. Competitiveness; Competitiveness; Labor Force Participation; Labor Management; Trade; Production; Management Practices and Processes; Manufacturing Industry; United States; China

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October 2010
Teaching Note

From Imitation to Innovation: Zongshen Industrial Group (TN)

By: Willy C. Shih

Teaching Note for 610057. View Details

Keywords: Innovation and Invention; Transformation; Problems and Challenges; Taxation; Information Technology; Selection and Staffing; Talent and Talent Management; Corporate Strategy; Acquisition; Technology Adoption; Supply Chain; Motorcycle Industry

September 2010
Teaching Note

Alnylam Pharmaceuticals: Building Value from the IP Estate (TN)

By: Willy C. Shih

Teaching Note for 611009. View Details

Keywords: Value; Patents; Corporate Strategy; Competition; Research and Development; Lawsuits and Litigation; Pharmaceutical Industry; United States

March 2010
Supplement

Interview with Bill Hambrecht (Video)

By: Willy C. Shih

September 2008
Teaching Note

Chi Mei Optoelectronics (TN)

By: Willy C. Shih

Teaching Note for [608-123]. View Details

Keywords: Diversification; Information Technology; Market Entry and Exit; Standards; Industry Clusters; Supply Chain; Production; Experience and Expertise; Biotechnology Industry; Chemical Industry; Taiwan; Asia; Korean Peninsula; China

May 2008 (Revised December 2010)
Case

Chi Mei Optoelectronics

By: Willy C. Shih, Chintay Shih, Jyun-Cheng Wang and Ho Howard Yu

Chi Mei is a Taiwanese industrial group that makes a major diversification into the technology intensive TFT-LCD flat panel display industry. Because the diversification is far away from its core competence in petrochemicals, it is an opportunity to examine how the... View Details

Keywords: Globalized Firms and Management; Supply Chain; Corporate Strategy; Diversification; Information Technology; Electronics Industry; Manufacturing Industry; China; South Korea; Taiwan

October 2020
Teaching Plan

Merck: COVID-19 Vaccines

By: Willy C. Shih

COVID-19 infections were still climbing across the U.S. and many other parts of the world in September 2020, and it seemed that every time Ken Frazier, the CEO of Merck & Co. consented to an interview in recent months he always seemed to hear the same question,... View Details

Keywords: Vaccines; Health Pandemics; Health Testing and Trials; Innovation and Management; Innovation Strategy; Research and Development; Business Strategy; Pharmaceutical Industry; United States

July 2011
Teaching Note

Digital microscopy is making me crazy! (TN)

By: Willy C. Shih

Teaching Note for 612-002. View Details

Keywords: Medical Devices and Supplies Industry; Computer Industry

September 2010 (Revised October 2010)
Teaching Note

Assembling Smartphones: Takt Time =/= Cycle Time? (TN)

By: Willy C. Shih

Teaching Note for 611012. View Details

Keywords: Electronics Industry

July 2010
Teaching Note

Shanzhai! MediaTek and the "White Box" Handset Market (TN)

By: Willy C. Shih

Teaching Note for 610081. View Details

Keywords: Innovation and Invention; Information Infrastructure; Mobile and Wireless Technology; Brands and Branding; Market Entry and Exit; Trade; Growth and Development Strategy; Semiconductor Industry; China

April 2010
Supplement

Interview with Jonney Shih, Chairman, ASUSTeK Computer, Inc.

By: Willy C. Shih

Keywords: Computer Industry

March 2009
Teaching Note

Upgrading the Economy: Industrial Policy and Taiwan's Semiconductor Industry (TN)

By: Willy C. Shih

Teaching Note for [609089]. View Details

Keywords: Design; Policy; Globalization; Research and Development; Information Technology; Commercialization; Semiconductor Industry; Taiwan

January 2009
Teaching Note

Intel NBI: Intel Corporation's New Business Initiatives (TN)

By: Willy C. Shih

Teaching Note for [609043]. View Details

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