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  • April 2009 (Revised December 2010)
  • Supplement

Intel NBI: Intel Corporation's New Business Initiatives (B)

By: Willy C. Shih
Keywords: Business Strategy; Semiconductor Industry
Related
  • May 2008
  • Case

Sensors Unlimited: Bringing InGaAs Technology to the Market

By: Willy C. Shih
Sensors Unlimited was a small start-up in short-wavelength infrared imaging. Its learning base came out of Bell Labs, RCA's Sarnoff Lab, and the Rockwell Science Center, and as it built its capabilities and ventured into new application areas, it discovered a “killer... View Details
Keywords: Applied Optics; Mergers and Acquisitions; Business Startups; Growth and Development Strategy; Science-Based Business; Commercialization; Aerospace Industry; Technology Industry
Related
  • September 2023
  • Supplement

CMA CGM: Reducing the Carbon Footprint of Container Shipping

By: Willy C. Shih
Marine transport is the most cost-effective way to move large volumes over long distances, and container shipping is the backbone of international trade in goods. Yet shipping contributed 3% of worldwide greenhouse gas emissions, and the deep-sea segment, which... View Details
Keywords: Container Shipping; Trade Links; Decarbonization; Environmental Strategies; Environmental Impact; Globalization; Trade; Environmental Regulation; Supply Chain; Logistics; Shipping Industry; European Union; Asia; North America
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  • October 2020
  • Teaching Plan

Merck: COVID-19 Vaccines

By: Willy C. Shih
COVID-19 infections were still climbing across the U.S. and many other parts of the world in September 2020, and it seemed that every time Ken Frazier, the CEO of Merck & Co. consented to an interview in recent months he always seemed to hear the same question,... View Details
Keywords: Vaccines; Health Pandemics; Health Testing and Trials; Innovation and Management; Innovation Strategy; Research and Development; Business Strategy; Pharmaceutical Industry; United States
Related
  • July 2011
  • Teaching Note

Digital microscopy is making me crazy! (TN)

By: Willy C. Shih
Teaching Note for 612-002. View Details
Keywords: Medical Devices and Supplies Industry; Computer Industry
Related
  • September 2010 (Revised October 2010)
  • Teaching Note

Assembling Smartphones: Takt Time =/= Cycle Time? (TN)

By: Willy C. Shih
Teaching Note for 611012. View Details
Keywords: Electronics Industry
Related
  • July 2010
  • Teaching Note

Shanzhai! MediaTek and the "White Box" Handset Market (TN)

By: Willy C. Shih
Teaching Note for 610081. View Details
Keywords: Innovation and Invention; Information Infrastructure; Mobile and Wireless Technology; Brands and Branding; Market Entry and Exit; Trade; Growth and Development Strategy; Semiconductor Industry; China
Related
  • April 2010
  • Supplement

Interview with Jonney Shih, Chairman, ASUSTeK Computer, Inc.

By: Willy C. Shih
Keywords: Computer Industry
Related
  • March 2009
  • Teaching Note

Upgrading the Economy: Industrial Policy and Taiwan's Semiconductor Industry (TN)

By: Willy C. Shih
Teaching Note for [609089]. View Details
Keywords: Design; Policy; Globalization; Research and Development; Information Technology; Commercialization; Semiconductor Industry; Taiwan
Related
  • January 2009
  • Teaching Note

Intel NBI: Intel Corporation's New Business Initiatives (TN)

By: Willy C. Shih
Teaching Note for [609043]. View Details
Related
  • August 2008 (Revised April 2009)
  • Teaching Note

ASUSTeK Computer Inc. Eee PC (TN)

By: Willy C. Shih
Teaching Note for [609011]. View Details
Keywords: Computer Industry
Related
  • September–October 2023
  • Article

The New Era of Industrial Policy Is Here

By: Willy C. Shih
Governments around the world are increasingly intervening in the private sector through industrial policies designed to help domestic sectors reach goals that markets alone are unlikely to achieve. Companies in targeted sectors—such as automakers, energy companies, and... View Details
Keywords: Policy; Government and Politics; Business and Government Relations; Research and Development; Economic Sectors
Related
  • February 2023
  • Supplement

Coats Dyehouse Management

By: Willy C. Shih
Coats, the largest thread maker in the world, transformed its business to digital colour measurement so that it could respond better to customer demand in the garment industry for rapid product cycles and more fragmented colour choices. Its embrace of digital colour... View Details
Keywords: Inventory Management; Supply Chain; Inventory; Supply Chain Management; Operations; Apparel and Accessories Industry; Asia
Related
  • September 2020
  • Case

Merck: COVID-19 Vaccines

By: Willy C. Shih
COVID-19 infections were still climbing across the U.S. and many other parts of the world in September 2020, and it seemed that every time Ken Frazier, the CEO of Merck & Co. consented to an interview in recent months he always seemed to hear the same question,... View Details
Keywords: Vaccines; COVID-19 Pandemic; Health Pandemics; Health Testing and Trials; Innovation and Management; Innovation Strategy; Technological Innovation; Business Strategy; Product Launch; Pharmaceutical Industry
Related
  • December 2017
  • Supplement

Data-Driven Manufacturing: The Kutesmart System

By: Willy C. Shih
This supplementary video shows the Kutesmart System at Redcollar Group. It is an example of a mass customization system that is data-driven, but is predominantly based on manual operations. It is offered as a contrast to highly automated data-driven manufacturing. View Details
Keywords: Data-driven Manufacturing; Clothing; Bespoke Manufacturing; Production; Manufacturing Industry; Apparel and Accessories Industry; China
Related
  • Article

What It Takes to Reshore Manufacturing Successfully

By: Willy C. Shih
The data on comparative labor and energy costs may seem compelling, but the process of bringing assembly work back to domestic factories from abroad is substantially more challenging than the economics alone would predict. This paper looks at some of the issues firms... View Details
Keywords: Manufacturing; Manufacturing Costs; Manufacturing Strategy; U.S. Competitiveness; Competitiveness; Labor Force Participation; Labor Management; Trade; Production; Management Practices and Processes; Manufacturing Industry; United States; China
Related
  • October 2010
  • Teaching Note

From Imitation to Innovation: Zongshen Industrial Group (TN)

By: Willy C. Shih
Teaching Note for 610057. View Details
Keywords: Innovation and Invention; Transformation; Problems and Challenges; Taxation; Information Technology; Selection and Staffing; Talent and Talent Management; Corporate Strategy; Acquisition; Technology Adoption; Supply Chain; Motorcycle Industry
Related
  • September 2010
  • Teaching Note

Alnylam Pharmaceuticals: Building Value from the IP Estate (TN)

By: Willy C. Shih
Teaching Note for 611009. View Details
Keywords: Value; Patents; Corporate Strategy; Competition; Research and Development; Lawsuits and Litigation; Pharmaceutical Industry; United States
Related
  • March 2010
  • Supplement

Interview with Bill Hambrecht (Video)

By: Willy C. Shih
Related
  • September 2008
  • Teaching Note

Chi Mei Optoelectronics (TN)

By: Willy C. Shih
Teaching Note for [608-123]. View Details
Keywords: Diversification; Information Technology; Market Entry and Exit; Standards; Industry Clusters; Supply Chain; Production; Experience and Expertise; Biotechnology Industry; Chemical Industry; Taiwan; Asia; Korean Peninsula; China
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