Publications

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July 2007 (Revised April 2009)
Teaching Note

Intel 2006: Rising to the Graphics Challenge (TN)

By: Willy C. Shih and Elie Ofek

Keywords: Problems and Challenges; Computer Industry

June 2007 (Revised April 2009)
Case

Intel 2006: Rising to the Graphics Challenge

By: Willy C. Shih and Elie Ofek

Examines the evolution of the PC hardware industry over the span of two and a half decades. The open architecture design of the IBM Personal Computer followed by the rapid appearance of clones drove a high level of standardization and modularity in the industry, and... View Details

Keywords: History; Customer Value and Value Chain; Decision Choices and Conditions; Information Infrastructure; Competitive Strategy; Mergers and Acquisitions; Technology Industry

Educators

June 2007 (Revised April 2009)
Supplement

Dollar General (B)

By: Willy C. Shih and Rebecca McKillican

Keywords: Retail Industry

May 2007 (Revised May 2011)
Teaching Note

Netflix (TN)

Teaching note to (607-138). View Details

Keywords: Media; Entertainment; Entertainment and Recreation Industry

Teaching Interest

Building and Sustaining a Successful Enterprise

pending View Details

Research Summary

Evolution of firm structure in vertical specialized technology supply chains

The global market in many everyday products has been transformed by the internationalization of production. In many industries, semiconductors and electronic products in particular, a sequential mode of production has evolved in which goods are produced... View Details

Keywords: Globalization Of Supply Chain; Globalization; Technological Innovation; Manufacturing Industry; Biotechnology Industry; Auto Industry; United States; Asia; China

Teaching Interest

IFC Asia: China's Belt & Road Initiative

The course objective is to provide students perspectives and insight into one of the major political and economic development programs of China – its Belt and Road Initiative, a strategy that involves infrastructure development and investments in countries spanning... View Details

Keywords: China; Globalization; Trade; Infrastructure; China; Southeast Asia; South Asia; Central Asia

Teaching Interest

Immersive Field Course: China and Taiwan

I designed this course to enable students to examine cross-strait issues between the Peoples Republic of China and the Republic of China—(Taiwan) at a critical juncture. Many products produced for the global marketplace—televisions, computers and computer components,... View Details

Keywords: Globalization; Supply Chain; Operations; Technology Industry; China; Asia; Taiwan

Teaching Interest

Immersive Field Course: Decarbonization and Sustainable Production

A course looking at pioneering efforts in sustainable production methods and technologies supporting the energy transition. View Details

Keywords: Decarbonization; Sustainability Management; Green Technology; Energy Generation; Energy Industry; Food and Beverage Industry; Industrial Products Industry; Europe; Denmark; Netherlands

Research Summary

Industrial competitiveness in high tech and science-based businesses

How do emerging economies develop industrial and technical capabilities that overtake those of advanced economies? Are there some industrial sectors that are especially susceptible to such targeting? What will it take to restore America’s... View Details

Keywords: Technological Innovation; Technology Diffusion; Knowledge Flows; Competitive Advantage; Globalization; Manufacturing Industry; Biotechnology Industry; Technology Industry; United States; China; Asia

Research Summary

Knowledge flows and capability acquisition

Technological advancements are a major source of improvement in competiveness, and a firm’s incentives to invest are diminished when the knowledge generated is involuntarily dispersed to competitors. While intellectual property rights can moderate this flow to the... View Details

Keywords: Knowledge Aspects Of Strategy; Knowledge Management; Knowledge Spillovers; Knowledge Acquisition; Manufacturing Industry; Biotechnology Industry; Technology Industry; United States; China

Teaching Interest

Overview

Professor Shih has taught the Technology and Operations Management (TOM) course and FIELD Global Immersion in the first-year MBA required curriculum. He also has taught Building and Sustaining a Successful Enterprise (BSSE) in the second-year MBA curriculum, as well as... View Details

Keywords: Supply Chain Management; Operations Management; Operations Strategy; Globalization Of Supply Chain; Competitiveness; Globalization; Trade; Operations; Manufacturing Industry; Transportation Industry; United States; China; Europe; Japan

Research Summary

Overview

Willy's research interests reflect the 28 years he spent in industry, during which he logged many questions on firm performance, relative competitiveness, and firm culture as an impediment to change. His primary interests today are in the drivers of industrial... View Details

Keywords: Strategy; Technology; Competitiveness; Competitive Dynamics; Supply Chains; Production; Operations; Product Development; Supply Chain Management; Manufacturing Industry; Semiconductor Industry; Aerospace Industry; Auto Industry; United States; Asia; Europe

Teaching Interest

Technology and Operations Management (TOM)