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(428)
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Show Results For
- All HBS Web
(428)
- News (33)
- Research (372)
- Multimedia (3)
- Faculty Publications (334)
- November 2002 (Revised March 2006)
- Case
ApproTEC Kenya: Technologies to Fight Poverty and Create Wealth
ApproTEC markets a range of technologies to improve the income of subsistence farmers and other small-scale entrepreneurs in East Africa. Having achieved considerable success in its first eight years, the two founders/entrepreneurs are seeking ways to scale the impact... View Details
Keywords: Social Enterprise; Development Economics; Poverty; Information Technology; Entrepreneurship; Nonprofit Organizations; Growth and Development Strategy; Kenya; Africa
Rangan, V. Kasturi. "ApproTEC Kenya: Technologies to Fight Poverty and Create Wealth." Harvard Business School Case 503-007, November 2002. (Revised March 2006.)
- April 2002
- Supplement
Merrill Lynch: Integrated Choice
Rangan, V. Kasturi. "Merrill Lynch: Integrated Choice." Harvard Business School Video Supplement 502-802, April 2002.
- June 1999
- Teaching Note
SOS-Kinderdorf International: Caring for Orphaned Children TN
Teaching Note for (9-597-079). View Details
- August 1999
- Teaching Note
Dana-Farber Cancer Institute: Development Strategy, The (TN)
Teaching Note for (9-599-104). View Details
- June 1995
- Case
Citibank Credit Card: Commercials from the Asian-Pacific Region India 1993 Videotape
Rangan, V. Kasturi. "Citibank Credit Card: Commercials from the Asian-Pacific Region India 1993 Videotape." Harvard Business School Multimedia/Video Case 595-523, June 1995.
- January 1995 (Revised April 1996)
- Background Note
Choreographing a Case Class
Compares four different approaches to case teaching: lecturing, theorizing, illustrating, and choreographing a case. Argues the advantages of the "choreography" method from the point of view of students' learning. Concludes with a description of that method and some... View Details
Keywords: Cases
Rangan, V. Kasturi. "Choreographing a Case Class." Harvard Business School Background Note 595-074, January 1995. (Revised April 1996.)
- January 1995
- Teaching Note
GenRad, 1990 (A): At a Crossroads in Electronic Test TN
Keywords: Electronics Industry
- October 1994 (Revised July 1995)
- Case
RCI Master Distributor: Evolution of Supplier Relationships
Traces the evolution of RCI as a master distributor from the time it was founded in 1946 until 1994. The second-generation owner of the distribution company faces several challenges unique to the 1990s environment that his father did not face. As Danny Schwartz... View Details
Keywords: Marketing Strategy; Distribution Channels; Problems and Challenges; Relationships; Situation or Environment; Corporate Strategy; Distribution Industry
Rangan, V. Kasturi. "RCI Master Distributor: Evolution of Supplier Relationships." Harvard Business School Case 595-001, October 1994. (Revised July 1995.)
- July 1993 (Revised June 1994)
- Supplement
Peak Electronics: Vendor Relationship with the Ford Motor Co. (C)
Keywords: Electronics Industry
Rangan, V. Kasturi. "Peak Electronics: Vendor Relationship with the Ford Motor Co. (C)." Harvard Business School Supplement 594-008, July 1993. (Revised June 1994.)
- April 1993 (Revised July 1994)
- Case
MathSoft, Inc. (A)
MathSoft's VP of sales has doubled the size of the company's direct field sales force to support the launch of a new, high-end workstation software product priced at almost $9,000. However, sales of the new product are far below plan. At the same time, the VP of... View Details
Keywords: Information Technology; Corporate Entrepreneurship; Applications and Software; Communication Strategy; Salesforce Management; Marketing Channels; Advertising; Product Launch; Information Technology Industry; Industrial Products Industry; United States
Rangan, V. Kasturi. "MathSoft, Inc. (A)." Harvard Business School Case 593-094, April 1993. (Revised July 1994.)
- February 1991
- Teaching Note
Norton Group PLC: To Be or Not to Be in the Motorcycle Business (A) and (B), Teaching Note
Teaching Note for (9-589-013) and (9-589-014). View Details
- February 1991 (Revised January 1994)
- Teaching Note
Ring Medical, Teaching Note
Teaching Note for (9-589-046). View Details
Keywords: Medical Devices and Supplies Industry
- May 1991 (Revised May 1991)
- Background Note
Focusing the Concept of Social Marketing
Examines those social marketing situations that pose challenges for adoption of conventional marketing principles. In addition to discussing how they differ the note explores underlying reasons and suggests alternate ways of conceptualizing such problems. View Details
Keywords: Social Marketing
Rangan, V. Kasturi. "Focusing the Concept of Social Marketing." Harvard Business School Background Note 591-047, May 1991. (Revised May 1991.)
- September 1990 (Revised March 1993)
- Case
General Electric Plastics: Organizing the Marketing Function
Describes the rapid growth of General Electric Plastics for over the last decade to a $5 billion (sales) company. The accompanying organizational transitions are described. The task is to design a marketing organization for the coming decade given the anticipated... View Details
Rangan, V. Kasturi. "General Electric Plastics: Organizing the Marketing Function." Harvard Business School Case 591-029, September 1990. (Revised March 1993.)
- February 1987 (Revised October 1989)
- Teaching Note
Rohm and Haas (A): New Product Marketing Strategy, Teaching Note
Teaching Note for (9-587-055). View Details
Keywords: Chemical Industry
- August 1986 (Revised January 1989)
- Teaching Note
Population Services International: The Social Marketing Project in Bangladesh, Teaching Note
Teaching Note for (9-586-013). View Details
- 13 Sep 2011
- First Look
First Look: September 13
focused on opportunities at home in mainland China. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/311133-PDF-ENG Ford Motor Company: Strengthening the Dealer Network V. Kasturi Rangan, Katharine... View Details
Keywords: Sean Silverthorne
- 01 Jun 2003
- News
Prize for Nonprofit Paper
“Managing Multi-Site Nonprofits,” by HBS professors Allen S. Grossman and V. Kasturi Rangan, has received the annual Editors’ Prize for the Best Scholarly Paper in the journal... View Details
- June 1993 (Revised July 1999)
- Supplement
The Advertising Council: Earth Share Campaign
Keywords: Advertising Campaigns
Rangan, V. Kasturi. "The Advertising Council: Earth Share Campaign." Harvard Business School Video Supplement 593-516, June 1993. (Revised July 1999.)