Publications

Keywords: Environmental Sustainability; Advertising Campaigns; Advertising Industry

April 1995 (Revised November 1996)
Teaching Note

Aravind Eye Hospital, Madurai, India: In Service for Sight TN

Teaching Note for (9-593-098). View Details

Keywords: Health Industry; India

August 1991 (Revised September 1994)
Background Note

What Is Industrial Marketing?

Discusses the key distinguishing aspects of industrial as compared to consumer marketing. These differences are highlighted for organizational as well as marketing mix aspects. View Details

Keywords: Customer Relationship Management; Innovation Strategy; Growth and Development Strategy; Marketing Channels; Marketing Strategy; Marketplace Matching; Organizational Change and Adaptation; Core Relationships; Industrial Products Industry; Manufacturing Industry

January 1991 (Revised February 1991)
Teaching Note

Hewlett-Packard (A) and (B): Organizing New Product Sales Channels, Teaching Note

Keywords: Product Launch; Computer Industry

January 1990
Teaching Note

ROLM: The Sigma Introduction, Teaching Note

Teaching Note for (9-590-082). View Details

August 1988 (Revised January 1992)
Case

Hewlett-Packard (B): Organizing New Product Sales Channels--1987

Keywords: Sales; Product Launch; Marketing Channels; Computer Industry

Find at Harvard

September 1985 (Revised July 2007)
Case

Population Services International: The Social Marketing Project in Bangladesh

Population Services International (PSI) was a not-for-profit agency founded to disseminate family planning information and to market birth control products, primarily in less developed countries seeking to curb their population explosions. In 1976, PSI concluded an... View Details

Keywords: Developing Countries and Economies; Health; Marketing Strategy; Social Marketing; Business and Government Relations; Nonprofit Organizations; Bangladesh

14 Jun 2022
News

What Does It Take to Close the Opportunity Gap in America’s Labor Market?

April 2020 (Revised March 2021)
Teaching Note

Hindustan Unilever's 'Pureit' Water Purifier

Teaching Note for HBS No. 511-067. View Details

May 2021 (Revised April 2023)
Teaching Note

Gupta Media

Teaching Note for HBS Case Nos. 520-031, 520-706, and 520-039. View Details

Jul 2018
Interview

James Siegal, KaBOOM!: How Did You Manage the Leadership Transition from the Founder?

October 2014 (Revised July 2016)
Supplement

Gilead: Hepatitis C Access Strategy (B)

While the "Gilead: Hepatitis-C Access Strategy (A)" case (HBS No. 515-025) poses questions on what the company should do with respect to hard-hit countries like Egypt and India, the (B) case provides the answer. In both cases, the company chose to pursue a proactive... View Details

Keywords: Emerging Markets; Health Industry; Pharmaceutical Industry

March 2007 (Revised August 2009)
Case

Aurolab: Bringing First-World Technology to the Third-World Blind

Aurolab is the in-house producer of IOLs (required in cataract surgery) for the Aravind Eye Care System, a group of charity hospitals with the largest volume of eye surgery in the world. Aurolab's manufacturing capability and capacity had long exceeded the requirements... View Details

Keywords: Emerging Markets; Production; Mission and Purpose; Performance Capacity; Nonprofit Organizations; Corporate Strategy; India

April 2002 (Revised April 2003)
Teaching Note

Zucamor S.A.: Global Competition in Argentina (TN)

Teaching Note for (9-599-096). View Details

Keywords: Pulp and Paper Industry; Argentina

February 2000
Case

Merck-Medco (B)

Keywords: Pharmaceutical Industry

Find at Harvard

December 2006
Journal Article

In the Channel

March 1999 (Revised October 2002)
Case

Xerox: Book-In-Time

Book-In-Time, developed at Xerox, can dramatically reduce the cost of printing "one" book. Combined with the possibilities of digital content storage and transmittal, the new technology has vast opportunities. Xerox needs a commercial plan. The case describes the state... View Details

Keywords: Cost Management; Distribution; Planning; Opportunities; Commercialization; Technology Adoption; Publishing Industry

March 1997 (Revised July 1998)
Case

SOS-Kinderdorf International: Caring for Orphaned Children

SOS-Kinderdorf, founded in 1949, has grown rapidly into one of the largest orphanages in the world with children's villages, kindergartens, schools, youth facilities, and other complementary programs in 130 countries. This case describes the evolution of the... View Details

Keywords: Management; Management Analysis, Tools, and Techniques; Mission and Purpose; Problems and Challenges; Nonprofit Organizations; Strategy; India; Norway; United States