Publications
Publications
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- All HBS Web
(429)
- Faculty Publications (321)
- November 2002
- Teaching Note
Dell--New Horizons (TN)
By: V. Kasturi Rangan and Marie Bell
Teaching Note for (9-502-022). View Details
- July 2002 (Revised June 2003)
- Teaching Note
H-E-B Own Brands, TN
Teaching Note for (9-502-053). View Details
- May 2002 (Revised October 2002)
- Case
Dell--New Horizons
By: V. Kasturi Rangan and Marie Bell
Founded in 1984, Dell Corp. has achieved phenomenal growth, and by 2000 had topped $25 billion in sales and over $2 billion in net income. In the 4th quarter of 2000, however, the PC industry's average 30-year growth rate crashed to a negative 10%. Dell must make... View Details
- April 2002 (Revised April 2003)
- Teaching Note
Zucamor S.A.: Global Competition in Argentina (TN)
Teaching Note for (9-599-096). View Details
- March 2002
- Teaching Note
Talbots - A Classic TN
By: V. Kasturi Rangan and Marie Bell
Teaching Note for (9-500-082). View Details
Keywords: Fashion Industry
- February 2002 (Revised December 2003)
- Case
H-E-B Own Brands
By: V. Kasturi Rangan and Marie Bell
H-E-B is a $9 billion grocery chain located in Southwest Texas. This case focuses on H-E-B's private label strategy, a product category that accounts for 19% of H-E-B's sales and one that earns gross margins 50% higher than national brands. A leader in its markets,... View Details
- 2001
- Working Paper
Voice and Advocacy: Marketing's Role in Addressing the Poor as Customers
By: V. Kasturi Rangan and Arthur McCaffrey
- Editorial
New Directions for Practice: Nonprofit Strategy Formulation, Organization and Measurement
By: Elaine Backman, Allen Grossman and V. Kasturi Rangan
- May 2000 (Revised August 2000)
- Teaching Note
Egghead to Egghead.com (A) and (B) TN
Teaching Note for (9-599-093) and (9-500-099). View Details
Keywords: Retail Industry
- May 2000 (Revised June 2000)
- Case
Egghead to Egghead.com (B)
By: V. Kasturi Rangan and Marie Bell
Supplements the (A) case. View Details
Keywords: Retail Industry
- May 2000
- Teaching Note
AT&T USADirect In-Language Service: India TN
By: John A. Quelch and V. Kasturi Rangan
Teaching Note for (9-596-013). View Details
- May 2000
- Teaching Note
RadioShack TN
By: V. Kasturi Rangan and Marie Bell
Teaching Note for (9-500-081). View Details
- April 2000
- Teaching Note
Merrill Lynch: Integrated Choice TN
By: V. Kasturi Rangan and Marie Bell
Teaching Note for (9-500-090). View Details
- March 2000
- Article
New Directions in Nonprofit Strategy
By: Allen Grossman, V. Kasturi Rangan and Elaine Backman
- February 2000 (Revised January 2008)
- Case
Merrill Lynch: Integrated Choice
By: V. Kasturi Rangan and Marie Bell
Merrill Lynch, a full-service brokerage firm with $1.5 trillion in client assets, is under attack from both discount and electronic brokerage firms. It responds with Integrated Choice, a suite of products designed to capture clients from the do-it-yourself investor who... View Details