by Thales Teixeira - Publications - Faculty & Research

23 Aug 2016
First Look

August 23, 2016

https://www.hbs.edu/faculty/Pages/item.aspx?num=51538 July–August 2016 European Business Review The Decoupling Effect of Digital Disruptors By: Teixeira, Thales S., and Peter Jamieson Abstract—A new wave of Internet startups is disrupting... View Details

Keywords: Sean Silverthorne

April 2015
Case

Who Owns the Whale? (Abridged)

By: Thales S. Teixeira and David E. Bell

Judge William Wright considers the case of the dispute of a whale carcass wherein several whaling ships claim ownership based on each one's contribution to its killing. The judge must weigh in the differing efforts and costs of three ships who each played a role at... View Details

Keywords: Whaling; Attribution; Norms-of-ownership; Transaction Costs; Deadweight Losses; Free-rider Problem; Advertising; History; United States; United Kingdom

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01 Dec 2018
News

Alumni and Faculty Books for December 2018

neurodiversity. Questions for managers to ask: How am I doing, and how can I do better? How are my people doing, and how might I help? How do I manage my team? And how can I have a greater impact? Unlocking the Customer Value Chain: How Decoupling Drives Consumer... View Details

June 2018
Article

Video Content Marketing: The Making of Clips

By: Xuan Liu, Savannah Wei Shi, Thales S. Teixeira and Michel Wedel

Consumers have an increasingly wide variety of options available to entertain themselves. This poses a challenge for content aggregators who want to effectively promote their video content online through original trailers of movies, sitcoms, and video games. Marketers... View Details

Keywords: Film Entertainment; Marketing; Digital Marketing; Performance Effectiveness; Performance Improvement

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Find at Harvard

01 Jun 2018
News

The Evolution of Modern Pricing Models

image by John Ritter From Uber’s surge pricing to dynamic ticket pricing, it seems there’s been more awareness of pricing models and pricing strategy in recent years. What’s driving that interest? Thales... View Details

08 Sep 2015
First Look

September 8, 2015

demonstrates why some places, times, and industries should be associated with a greater degree of experimentation by investors. Investors respond to financing risk—a forecast of limited future funding—by modifying their focus to finance... View Details

Keywords: Carmen Nobel

13 Mar 2019
News

The First Five Years: Sierra Smith and Taylor Wiegele (both MBA 2017)

Taylor Wiegele and Sierra Smith on Shark Tank (photos by ABC) How did you come up with the idea for Zorpads? Sierra Smith: “We started Zorpads as part of a school project for FIELD 3 (which apparently no longer exists as required... View Details

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